Agro tourism

1. WEL COME

2. GROUP MEMBER ANGAD BHINGARDE- AB 1104 OMKAR SABNIS- AB 1113

3. CONCEPT= Agro Tourism is when a native person or local of the area offers tours to their Agriculture Farm to allow a person to view them growing, harvesting, and processing locally grown foods, such as coconuts, pineapple, sugar cane, corn, or any produce the person would not encounter in their home country. Often the farmers would provide a home-stay opportunity and education

4. In general, Agri -Tourism is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes.

5. Basic principle of agri -tourism= 1. Have something for visitors to see - Animals, birds, farms and nature are few things which Agri -Tourism could offer to the tourist. Apart from these,culture , dress, festivals and rural games could create enough interest among visitors in Agri -Tourism.

6. 2. Have something for visitors to do - Participating in agricultural operations, swimming, bullock cart riding, camel riding, buffalo riding, cooking and participating in the rural games are few activities to quote in which tourists can take part and enjoy. 3. Have something for visitors to buy - Rural crafts, dress materials, farm gate fresh agriculture products, processed foods are the few items which tourist can buy as memento for remembrance.

7. ADVANTAGES OF AGRI – TOURISM: 1. It brings agriculture closer to major service sector tourism . 2. Tourism sector has potential to enlarge . 3. Agriculture sector has the capacity to absorb expansion in tourism Sector.

8. SCOPE OF AGRI – TOURISM: 1. An inexpensive gateway. 2. Curiosity about the farming industry and life style. 3. Health consciousness of urban population and finding solace with nature friendly. 4. Desire for peace. Agri -Tourism as it is away from urban areas and close to nature.

9. 5.Interest in natural environment. 6.Away from over crowded resorts and cities. 7. Yesterday’s villagers are today’s urbanites. 8. Recreation to urbanites through festivals and handicrafts. 9. Educational value of Agri -Tourism . 10.Employment creation for rural people through out year.

10. ELEMENTS OF AGRI-TOURISM   1. Farmer. 2. Village . 3. Agriculture.

11.   AGRI-TOURISM OPPORTUNITIES IN INDIA= 1. Indian tourism industry is growing @10.1% - The World Tourism organization has estimated that the tourism industry is growing at the rate of 4% a year. 2.By the year 2011 there will be more than one billion tourists visiting various parts of the world. 3.Indian tourism industry is growing at the rate of 10% which is 2½ times more that the growth rate at global level.

12. 4. India has entered amongst the top 10 tourist destinations list. 5. India has diverse culture and geography which provides ample and unlimited scope for the growth of this business. 6. Increasing number of tourists preferring non-urban tourist spots. 7. Government initiatives and policies in Xth five year plan allocation has been increased from 525 crore to 2900 crores .

13. COST OF ESTABLISHMENT- For 10 rooms- 1 lack for each =Rs. 10,00,000/- Other constructions(kitchen, godown , Hall)-Rs.5,00,000/- LABOURE= (2,00,000/-) 1]Service boy -2(1 staff for 5 rooms) 2]Cleaning staff-2 3]kitchen-3(1 cook & 2 helpers) 4]Office staff-2(Receptionist, clerk )   VEHICLE = 1] Jeep for visits(Rs.4,00,000/-)   TOTAL COST OF ESTABLISHMENT =10,00,000+5,00,000+2,00,000+4,00,000 =Rs.21,00,000/-  

14. ANNUAL EXPECTED SELL- =60% accommodation of the rooms will be our target through out the year. =365 days from 60 % accommodation so it will be 219 days for each room. = So approximately we consider 200 days -For 10 rooms will be 200*10=2000 days. PRICING- We charge Rs.1500/- for a day (package)   ANNUAL EXPECTED SELL=1500*2000=Rs.30,00,000/-

15. MARKETING STRATAGY- 1] Tie ups with travel agency. 2] Design the website & online booking service. 3]Media advertisement( Newspaper,magazines ,Television ) 4]Tie ups with varies companies for their employee refreshment.

16. PROFIT= Cost of establishment= Rs.21,00,000/- EXPECTED EXPENSES FOR MARKETING – -3% of total sells =Rs.63,000/- Annual expected sell=Rs.30,00,000/- PROFIT=30,00,000-21,00,000-63,000 =Rs.8,37,000/-(Annual) Note= Approximately after 2.5 yrs the break even point will arise.

17. THANK YOU