AGV PROTOCOL BRAND KIT COMPLETE VIEW.pdf

BRAND KIT

1. AGRIVOLT
PROTOCOL
BRAND GUIDE
2025/ Brand Style New Zealand
Powering the Future of Intelligent Energy

2. Table of Content
012025/ Brand Style

Logo System
Colour System
Typography
Photography
Applications
02
04
11
13
18
22
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3. BRAND 

OVERVIEW 01
2025/ Brand Style

4. 2025/ Brand Style
AGV PROTOCOL
02
OVERVIEW
VISION
TAGLINE
In the last century, oil fueled industrial wealth.
In this century, electricity + compute will fuel AI wealth.
AGV is the decentralized, investable, globally accessible gateway.
AGV Protocol redefines the Real-World Asset (RWA) category by bridging
clean energy, artificial intelligence, and decentralized finance. More than a
tokenized asset platform, AGV positions itself as the world’s first
decentralized AI Power ETF — an ecosystem where real electricity and
compute capacity become liquid, yield-bearing digital assets.
Real Energy. Real Yield. 

Real Assets — On-Chain.

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AGV PROTOCOL
03
NFT ASSETS

6. LOGO

SYSTEM 02
2025/ Brand Style

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AGV PROTOCOL
04
The AGV Protocol logo symbolizes
growth, upward momentum, and dual
energy flow. Their ascending form reflects
continuous innovation, yield expansion,
and sustainable progress within the
decentralized energy network.
The gradient blue evokes clean
technology, trust, and digital
transparency, aligning with AGV’s mission
to power real-world yield through
renewable and compute-based assets.
LOGOMARK

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AGV PROTOCOL
05
PRIMARY LOGO

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USAGE ON BACKGROUND COLOURS

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The logo’s clear space defines the distance
between the logo and any graphic element
it may be sitting next to in a composition.
Use the cap height from the logomark as a
reference for the appropriate clear space.
CLEAR SPACING

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AGV PROTOCOL
08
SQUARE AVATAR
Use on LinkedIn and
any other platform that
uses square avatars.
CIRCLE AVATAR
Use on X, Instagram
and any other platform
that uses circle avatars.
SOCIAL MEDIA AVATARS

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AGV PROTOCOL
09
FAVICON

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INCORRECT USAGE
Do not use alternative lockups of
the logo.
Do not use unapproved colours. Do not outline any part of the
logo.
Do not apply any special effects
on the logo.
Do not rotate the logo. Do not stretch the logo to fill
space.

14. COLOUR

SYSTEM 03
2025/ Brand Style

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AGV PROTOCOL
11
PRIMARY PALETTE
60 / 42 / 0 / 66
34 / 50 / 86
223256
NAVY BLUE SKY BLUE
69 / 32 / 0 / 0
79 / 172 / 254
4FACFE
00 / 00 / 00 / 00
255 / 255 / 255
FFFFFF
WHITE

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AGV PROTOCOL
12
GRADIENT PALETTE

17. TYPOGRAPHY 04
2025/ Brand Style

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AGV PROTOCOL
13
PRIMARY TYPEFACE
LATO Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
This primary typeface helps define
your company to anyone interacting
with your brand.

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AGV PROTOCOL
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SECONDARY TYPEFACE
INTER Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
This secondary font helps support
the primary in defining your
company to anyone interacting with
your brand.

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USAGE
AGV
AGV
XXL Title

96PX
XL Title

64PX
The Title Head styles are designed
to create strong visual hierarchy
and instant brand recognition
across all AGV communications.
These headline sizes are reserved
for key moments where clarity,
impact, and authority are essential
such as hero sections, campaign
titles, and major callouts.

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16
LINE SPACING / LEADING
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H5

14PX
H4

16PX
H3

20PX
H2

24PX
H1

32PX

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BODY USAGE
Caption 1

10PX
Body Small

12PX
Body Medium

14PX
Body Large

16PX
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posuere nostra fermentum maecenas commodo vitae ornare nibh.
Lorem ipsum dolor sit amet consectetur adipiscing elit mus mollis ac, sociis
malesuada sollicitudin fringilla vivamus aenean imperdiet nec rhoncus, nunc
posuere nostra fermentum maecenas commodo vitae ornare nibh.
Lorem ipsum dolor sit amet consectetur adipiscing elit mus mollis ac, sociis
malesuada sollicitudin fringilla vivamus aenean imperdiet nec rhoncus, nunc
posuere nostra fermentum maecenas commodo vitae ornare nibh.
Lorem ipsum dolor sit amet consectetur adipiscing elit mus mollis ac, sociis malesuada
sollicitudin fringilla vivamus aenean imperdiet nec rhoncus, nunc posuere nostra
fermentum maecenas commodo vitae ornare nibh.

23. PHOTOGRAPHY 05
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PHOTOGRAPHY
A style used as framework or
guide when creating imagery for
the brand, ensuring a similar
visual aesthetic and style is
specific to the brand.

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28. APPLICATIONS 06
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31. 2025/ Brand Style New Zealand
[email protected]
www.agvprotocol.org