AI for Product Managers: Practical Tools and Insights

AI is announced to be disruptive for many jobs and ways of working. In this webinar, you will see in practice how AI is already providing tools and support to the daily job of a Product Manager. You will learn about changes and new ways of working and practical examples of using the latest and existing tools for the better.

At the end of the session, you will:
- Understand the (potential and real) impact of AI on your job as a Product Manager.
- See in action two AI tools for real-life tasks (ChatGPT and Arro).
- Discuss the risks of "losing your job" because of AI.

1. AI for Product Managers
Practical Insights and Tools
Francesco Corti
Principal Product Manager at Docker Inc.
https://www.linkedin.com/in/fcorti/

2. Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author

3. Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author

4. How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk?
Questions & Answers
Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author
PM

6. What a
Product Manager
does
AI for Product Managers - 24th of July 2024

8. ●Content
Product Management (in tech) is young
AI for Product Managers - 24th of July 2024

9. ●Until late 2010, product management wasn’t
broadly understood (and adopted)
●What a PM does was not widely agreed
●PMs in organizations where few (but growing)
Product Management awareness
2018

10. The recent history (since 2020)
AI for Product Managers - 24th of July 2024

11. The recent history (since 2020)
AI for Product Managers - 24th of July 2024
2021
2022 2023 2024

12. Where we are today
AI for Product Managers - 24th of July 2024
2021
●Product Managers are (often) part of the asset of a successful business and company*
●In the past few years of layoffs, Product Managers are required to “justify their craft” by
impacting more: organization, product mindset, revenue growth
○It is estimated that 3% of 263,180 tech workers laid off in 2023, were Product Managers
(source: Layoffs FYI)
○Edge cases are discussing about the need of Product Managers
(*) Far to be ideal

13. Where we are today
AI for Product Managers - 24th of July 2024
2021
In practice Product Managers are required to “impact more” (with less)
1
Delegating
product tasks to other roles
Impact more
on the revenue
2
Learn fast
3
Designers, User Research, etc. And not only user satisfaction Fail fast with less iterations
This is where AI comes to play!

14. ●It is a continuous learning process
○Because best practices are not defined (yet)
○Because many tools are appearing/evolving rapidly
●Benefit for you:
○save your time
○learn something new
Learning fast leveraging AI*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024

15. Learning fast leveraging AI*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024 AI for Product Managers - 24th of July 2024

16. How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024
●ChatGPT is one of the most famous
(and clever) AI-based chatbots
●ChatGPT is a multi-purpose tool
●I use it to speed the completion of
(simple) tasks*
(*) Demo later on
AI for Product Managers - 24th of July 2024

17. AI for Product Managers - 24th of July 2024
●Arro is an AI-Assistant driving
user researches
How to leverage Arro for the benefit of a PM*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024
●DEMO time!
○User interview
○Outcomes for a PM
○How to create an interview

18. AI for Product Managers - 24th of July 2024
●I use it to do speed the completion of
(simple) tasks
○Review content (basic)
○Summarise content (basic)
○Analysing a “big” amount of data
○Define assumptions
How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024
●DEMO time
○Review content
○Summarise content

19. AI for Product Managers - 24th of July 2024
●For less basic use cases I learnt that it is
better to use an iterative approach (rather
than a one-question-only approach)
●DEMO time
○Analysing a “big” amount of data
○Define assumptions
How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
AI for Product Managers - 24th of July 2024

20. Lessons learned
AI for Product Managers - 24th of July 2024
AI Assistants
represents
a very common solution
for specific use cases
can help
in completing faster
simple tasks
“General-Purpose”
AI tools

21. AI for Product Managers - 24th of July 2024
Does it speed the PMs in doing their job?
How much?

22. AI for Product Managers - 24th of July 2024
Does it speed the PMs in doing their job?
How much?
●I’m not aware about any specific study sharing
any data
●Based on my experience: not too much (yet)!

DISCLAIMER:
I’m not saying it is useless,
Instead it is saving me from “boring” tasks.

23. AI for Product Managers - 24th of July 2024

24. AI for Product Managers - 24th of July 2024

25. AI for Product Managers - 24th of July 2024

26. AI for Product Managers - 24th of July 2024
What about the future?
What should we expect?
…
Is my job at risk because of AI?

Now
In two years
After

27. AI for Product Managers - 24th of July 2024
●There aren’t “patterns” in using AI for PMs
(and not only PMs)
●Solutions in the market are growing in
number and specialization
●Layoffs are NOT because of AI
(your job is NOT at risk)
●You should start learning how to leverage
AI to go faster in your decisions
●Call to Action:
Now
In two years
After
No bias!

28. AI for Product Managers - 24th of July 2024
●AI will evolve and be better
●Still far to be able to replace a human
(including PMs)
●A PM able to leverage AI will be more
appealing in the market
●The paradox is that PM with AI skills will
be more requested
●Call to Action: Find your way to use AI
Now
In two years
After

29. AI for Product Managers - 24th of July 2024
●We have to wait for the
Artificial General Intelligence (AGI) to
match or surpass human capabilities
across a wide range of cognitive tasks
●Only at that time we can discuss the
“human replacement”
(including PMs)
Now
In two years
After

30. AI for Product Managers - 24th of July 2024
●We have to wait for the
Artificial General Intelligence (AGI) to
match or surpass human capabilities
across a wide range of cognitive tasks
●Only at that time we can discuss the
“human replacement”
(including PMs)
●On 352 AI experts:
○50% believes it will be possible within 2060*
○90% believes it will be within the next 100 years*

(*) Since the ‘60s we are expecting AGI to happen
Now
In two years
After

31. AI for Product Managers - 24th of July 2024
In brief…

AI is a booster for PMs!
(no bias)

32. Francesco Corti
Principal Product Manager at Docker Inc.
https://www.linkedin.com/in/fcorti/
How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk? NO!

33. AI for Product Managers
Practical Insights and Tools
Francesco Corti
Principal Product Manager at Docker Inc.
https://www.linkedin.com/in/fcorti/
One machine can do the work of fifty ordinary men.
No machine can do the work of
one extraordinary man.
Elbert Hubbard