AISHA'S SEMINAR PRESENTATION 2024 .pptx

Seminar presentation

1. WACHEMO UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MARKETING MANAGEMENT Assessment of Factors Affecting Tourism Market: The Case of Hosanna Town ADVISOR: MR. MEBRATU B PREPARED BY: ASHA WARIO .

2. CONTENT BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY SCOPE OF THE STUDY RESEARCH DESIGN AND APPROACH SAMPLING TECHNIQUES SOURCE OF DATA & DATA COLLECTION TECHNIQUES DATA ANALYSIS SUMMARY/FINDING RECOMMENDATION

3. Cont … 1.Background of the study Tourism is defined as the temporary movement of people to destinations outside their normal places of work and residence and activities under taken during the time sent at that destination. Tourism Service is growing at a faster rate than all agricultural and manufacturing business combined. In fact, tourism –related business is leading producers of new jobs worldwide. The tourist flow in the developing countries has both benefit and cost.

4. Conti … But most of the tourism programmers in developing countries have been carried out without sufficient and careful attention of the various benefits and cost involved. In this regard tourism has played both positive and negative roles in the developing countries. Tourism is simply an activity under taken by a person at leisure that also travels. Ethiopia is among these developing countries the above mentioned impacts directly or indirectly influence especially the main tourist destination of the country such as Hosanna, Aksum, Gander, Lalibela, Bahir Dar and other tourist destinations areas of Ethiopia.

5. Conti … Therefore the researcher wants to study the factors affecting this industry in order to minimize the negative factors and upgrade the positive factors by creating favorable factor for the sector in order to become economically, socially, culturally, environmentally and politically, friendly and sustainable. 2. Statement of the problem Tourism has become a significant industry in both poor and rich economies because of its important impacts on economic, livelihoods and socio-cultural developments (Shah, 2000).

6. Conti … According to Mitchell and Coles (2009) Tourist flows in Hosanna are similar to those in Labella in terms of the total number of visitors (adding together international and domestic visitors). However, in almost all other tourist flows in Hosanna contrast strongly with those in Lalibela. First, Lalibela is dominated numerically- as well as economically- by international visitors. Hosanna has only half as many international tourists but almost twice as many domestic tourists as Lalibela. Second, as a result of a more domestic-orientated tourism in Hosanna and the much shorter length of stay (1.0 days rather than the average of 2.2 days in Lalibela), tourist spending is correspondingly much lower.

7. Conti … Hosanna is one of the top tourist sites in Ethiopia due to this reason the numbers of tourists visiting Hosanna is increasing from time to time. The numbers of tourists both the international and domestic tourists in 2007 were 6,625 and 9,480 respectively. After twelve years (2015) the number of international and domestic tourists increased to 18,032 and 22,359 respectively so, with the rising number of tourists in the area, various socio-economic and environmental as well as political impact of tourism is expected to increase too.

8. Conti … For instances, loss of cultural identity, aggravating prostitution and heritage degradation are common problem in the area at present. Assessing the magnitude Factors affect tourism market economic, environmental and political impact of tourism is very crucial so as to indicate the possible suggestions. In line with this the researcher motivates to study on such topic because of Hosanna could not get benefit from the sector as its expected and in line with its potential of tourist attractions. So to see and investigate the hindrances of the development of tourism in the study area is one reason.

9. Cont … 3 Objectives of the study 3.1. General Objective The overall objective of the study is to assess factors affecting tourism market in Hosanna town. 3.2 Specific Objectives The specific objectives of this study are:- To identify the factors that affect tourism industry To pinpoint the socio economic factors affect hospitality and tourism market industry in Hosanna town

10. Conti… To indicate the external and internal factors that affect foreign tourists, hospitality and tourism marketing industry To describe the external and internal factors that affect domestic, hospitality and tourism marketing industry

11. Cont … 4. Scope of the study The study is concerned to the factors affecting of tourism market in Hosanna town positive as well as negative impact The positive impacts are concerned with creating job opportunity, development of infrastructure; develop cross cultural interaction income improvement etc. The negative impacts of tourism are increasing living cost, aggravated prostitution, cause cultural conflict and loss of identity, environmental and heritage degradation, etc.

12. Conti… Therefore, this research is going to deal with those and such like impacts in Hosanna town of Hadiya Zone but its result can be sources of input for the rest kebeles and other tourist area of Hosanna town. 5.Research design and approach This study would focus on descriptive research design the study would describe the data to know the present situation the tourism market to examine the collected, data quantitative of techniques of data analysis would used to arrive at certain findings and conclusions.

13. Cont … 6. Sampling techniques With regard to method of sampling, the elements from which the data would be include the foreign tourists that come to visit Hosanna town and hospitality accommodation offering organizations . In conducting this research only simple random sampling would be used because of its many advantages. Among the advantages of simple random sampling each element in the population has equal chance of being selected as sample respondent.

14. Conti… 7. Types & Source of data The researcher would use both qualitative and quantitative type of data, and also use primary and secondary source of data. The primary data would be gathered by preparing questionnaires (both open and close ended) and distributed to the foreign tourists and domestic visitors. Accordingly, interview (structured and unstructured) would be taken place with some of the international hotel managers in Hosanna town.

15. Cont … Also the secondary source of data would be obtained from documents and past researches done on the topic. Consequently, most of the data would be built on information gathered from the personal interviews and questionnaires given to the participant parties in the research. 8. Data collection techniques The researcher would collect primary data and secondary data, regarding the primary data source the researcher would distribute both open ended and close ended questions. In regard to secondary data source would be collected from written documents like researches done in the past and newspapers.

16. Cont … In collecting data, the instrument used would include distributing questionnaires to the participants of this research and doing personal interviews as well. The reason behind this method is to effectively capture the research participant’s opinions and utilize the financial budget for the research efficiently. 9. Data analysis The researcher would use the descriptive data analysis technique that includes the usage of the descriptive analysis tools to be done through statistical data analysis techniques.

17. Cont … 10. Summary/finding The main objective of the study was to assess factors affecting tourism market in Hosanna town. To conduct this study, the researcher was employee the descriptive research design. The targeted population of this research are those who can provide adequate information to about the study. In conducting this research the researcher was employee the simple random sampling technique in order to select the sample of the study.

18. Conti… Among the advantages of simple random sampling each element in the population has equal chance of being selected as sample respondent. As a result the researcher selects 50 respondents as sample of the study. The researcher would use both qualitative and quantitative type of data, and also use primary and secondary source of data. The primary data would be gathered by preparing questionnaires (both open and close ended) and distributed to the foreign tourists and domestic visitors.

19. Conti… The researcher would use the descriptive data analysis methods particularly the percentage, table and frequency. The findings are made based on the responses in the questionnaires filled by the participants of the study. According the major finding of this study, tourism has a great role in economic development of the town and the rates of flow of tourists were increased from time to time. Finaly the researcher forwarded some recommendations.

20. Conti… 11. Recommendation The researcher would like to make the following recommendation based on what has been concluded by data analysis and interpretation made in the previous chapter. Accordingly, the following recommendations are forwarded. The government and the tourism office should have more concern towards the reduction the challenges in tourism and in order to give solution over it.

21. Conti… Infrastructures should be fulfilled. Conflict among citizen should be resolved. The hotels in the town should be as standard. Promotion activities should be done well. THE END