AJIO-3.pptx

All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion

1. Model Institute of Engineering & Technology Course Name: Management practices and Organisational Behaviour Course Code: MBA-104 Topic: AJIO Date:- Project Members :- Mayukhi Abrol Raghav Gupta Abhishek khajuria

2. CONTENTS OVERVIEW INTRODUCTION HOW IT STARTED LAUNCHING TOP LEADERS OF THE COMPANY VISION AND MISION MARKETING MIX (7P’S) TARGET GROUPS OF AJIO STRENGHTS AND WEAKNESSES MAJOR CHALLENGES AWARDS CONCLUSION

3. OVERVIEW Name : AJIO Founder : Mukesh Ambani CEO : Nair Vineeth Industry Type: Retail Headquarters: Bengaluru, Karnataka, India Website : www.ajio.com Social Handles : Twitter, Instagram and facebook Company Type : Public Company Contact Number : 18008899991 Founded : 2016

4. INTRODUCTION AJIO is a fashion and lifestyle by India's leading telecom and chain of retail stores, Reliance Industries. AJlO brings to the customers the best of fashion at the prices which are at its best. This app was built as an online shopping app that comes with trust and guarantee from the popular reliance family. The brand offers hand picked and unique styles to its customers and today it has emerged as ultimate fashion destination for million of its customer. This e-commerce platform Is a one-stop destination for all the fashion lovers in India. AJIO promises to offer a wide range of well assorted collection helping fashion lovers to make quality decision.

5. HOW IT ALL STARTED The Reliance group is known to have the largest retail venture in India. They have their own very popular Reliance Trends, a retail store that sells all kinds of fashion apparel for kids, men, and also women. The huge success of this venture led to the development of this app. Not only do they sell Indian wear, and their brand products, they have a huge collection of globally popular fashion trend products including clothing, accessories and footwear.

6. LAUNCHING AJIO was launched globally on 1st April 2016 at the Lakme Fashion Week. AJIO was launched with the campaign doubt is out with 5 show stoppers which included Sunny Leone, Laxmi Narayan Tripathi, Bharti Singh, Helen, and Suman Sharma. AJIO is among Reliance Industry’s initial steps into e-commerce. They launched the app with a wide range of products from clothing, footwear, and accessories.

7. TOP LEADERS OF THE COMPANY Pratik Gupta State Sales Head Saurabh Tiwari Territory Sales Manager Shwetha Chandra Hr Manager Ankur Agrawal Chief Manager- Sourcing Madhusudhan Reddy Product Manager Tista Dutta Quality Auditor, Assistant Manager Digen Shah Marketing Manager

8. MISSION AND VISION MISSION Provide millions of customers with unlimited choice, outstanding value proposition, superior quality and unmatched experience across the full spectrum of products and services. R eliance planned to enroll on 1, 50,000 small and medium vendors for its e-commerce market  place by the end of its 1 year after the launch. Ajio.com has lined up brands from The US, Russia, Turkey , Singapore and  Australia besides other country. Reach the length and breadth of the country through our physical and digital distribution platforms.

9. VISSION To be the most admired and successful organised retail company in India that enhances the quality of life of every Indian. The brand claims: “with the fresh and most unique styles from across India and the world, AJIO invites , you to express your personal style fearlessly, and with a optimism that can not be easily shaken".

10. 7 P’S OF MARKETING MIX

11. AJIO MARKETING MIX Marketing Strategy of Ajio analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Ajio marketing mix, help the brand succeed. Ajio marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. Let us start the Ajio Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: AJIO PRODUCT STRATEGY: The product strategy and mix in Ajio marketing strategy can be explained as follows: Ajio is an e-commerce site dealing in wide range fashion products for men, women and kids. Their products in its marketing mix include casual wear, ethnic wear, party wear; formal wear and Indie speciality wear collections specially created by boutiques and designers from India and all over the world. Apart from the usual categories 

12. of western and ethnic wear, the online store also features a section called fashion week collections, so you can shop for products, which are currently on the runways all over the world. Well, that is not where it ends. Customers can get a piece of global fashion from Australia, Russia and other international fashion houses from around the world, in a matter of minutes. Ajio has lined up brands from the US, Russia, Turkey, Singapore, and Australia besides other countries. The brands on Ajio include MDS from Singapore, Aeropostale from America, Closet London from London, Point Zero from Canada and many more. Ajio will mainly focus on high-fashion designer wear from international brands, affordable international brands, in-house brands and handpicked products from local designers. This way it can differentiate itself from the competition. AJIO PRICE/PRICING STRATEGY : Below is the pricing strategy in Ajio marketing strategy: Ajio , headed by Isha Ambani, has tied up with around 200 international and national brands. Most of the brands are daily wear and affordable brands from markets like Russia, Australia, Singapore, Canada, America and Europe. Ajio also sells its own private brands. The company has an inventory led e-commerce model. It has also tied up with various third party logistics partners for last mile delivery. This makes the overall range of products affordable while also maintaining high quality, providing unique amalgamation of designer clothes and international brands, which as a result differentiates it from other online retailers.

13. AJIO PLACE & DISTRIBUTION STRATEGY: Following is the distribution strategy in the Ajio marketing mix: Ajio is an Ecommerce site with its headquarters in Bangalore Karnataka. The company is an inventory led one and covers over 15000 pin codes all over India where it delivers its products. Ajio company also leverages from its strong network of Reliance trends retail stores and Jio retail stores for delivery purposes. Currently reliance group operates more than 2621 outlets across India. It aims to be different from all other offerings currently in the market by being an Omni channel brand. AJIO PROMOTION & ADVERTISING STRATEGY: The promotional and advertising strategy in the Ajio marketing strategy is as follows: Ajio was unveiled on 1 April 2016 at one of the greatest fashion events, Lakme fashion week. The brand promotes itself by using the tagline “doubt is out”. The focus of Ajio’s campaign was ‘inclusivity’, cutting through societal barriers of age, gender, class and career choices. The brand aims to inspire young India with their philosophy which says, “no matter from where one is from, what one does, what one looks like, one has the right to dress the way they want, the way they like it and invent their own rules”. Ajio does not promote itself by traditional means but aims to promote itself among the Indian crowds by delivering something totally different.

14. PEOPLE: Ajio has been growing from strength to strength since its launch. With its increasing business and operations, the company has been recruiting more and more people into its management and collaborating with third party logistic partners to smoothly facilitate delivery of products. Ajio still calls itself a start-up and is quite flexible in its work environment, organizational communication. The company is open to having a diverse group of passionate and creative people to make an impact in the business world. The company trains its employees via an apprentice program and a diversity program. Currently CEO Vineeth Nair helps the company. PHYSICAL EVIDENCE: Ajio provides a seamless shopping experience through its beautifully crafted website. The items in the website are divided according to various categories, making it easy to browse through its huge catalogue of products. Ajio has taken care to make the UI/UX design of the website crisp and snappy. Delivery of the products are fast and covers more than 15,000 locations all over India. Ajio provides customers with a 30 day return policy of its products. What makes the brand more attractive is the eyeball grabbing discounts on its product range

15. PROCESS: Ajio is a unique brand with Omni channel capabilities. The company has opened Ajio shop in shop at select Reliance Trends stores. Ajio sells fashion apparel from across the world. It provides apparel, which are hot at fashion shows across the world, premium and budget international brands. The company has capitalised on Reliance’s goodwill and expertise to tie up with top brands across the world. It also collaborates with local artists, boutique houses and provides designer collection. Ajio manufactures its own grown apparel collection under the brand name Ajio . The company uses the huge network of Reliance Trends retail outlets to store products, facilitate easy delivery. Hence this completes the Ajio marketing mix.

16. COMPETITORS OF AJIO

17. TARGET GROUPS OF AJIO

18. STRENGHTS AND WEAKNESS STRENGHTS: The first thing it is an online to offline mode of business model which helps the customers/ consumers being home at their comfort and ordering stuff online. The variety of products, the designer clothes, fancy jewellery, branded footwear attracts the customer which is a major strength for the company to excel in the market. AJIO as a company is  collaborating with many influencers to build a community which attract more viewers to see the website and engage with the websites. Many campaigns are being done by them like "doubt is out" which says uh should dress up your self and which appeals to women who is empowered, who know what she wants ,what she wants to be and what she is, "dressed to dig" in which The campaign asked youngsters to dress up for a party, click a picture, and upload it on Instagram using #DressedToGig to win a chance to party at the biggest EDM festival in Belgium, the another one was " notwhatiwear " in which the video portrayed that women are made the puppets of the so-called ideal society, with unreasonable standards set for one particular gender. Hoping to bring an end to this insight, brands have stepped up to make feminism the vehicle of communication to connect with women at large.  These were some of the points that strengthen the company "credibility of the customer"

19. WEAKNESS : Their customer handling services is weak as compare to there competitors in the market. The delivery of the products are bit delayed. I f one wants to return their product - the refund process takes time. Which inturn affect the credibility of the customers.

20. CHALLENGES THAT THE COMPANY WILL FACE IN 5 YEARS As with the growing competition, there are many challenges which will be faced by the company. Some of them includes:  Competitors - As there are many competitors of the online Shopping app, ajio will need to matchup or even do better than their competition say Myntra, amazon, Flipkart etc. Time to time advanced technology - As it is an competition to the company, they must update their application time to time so that they maintain their place in the market. Trending items - The company should include trending items into their categories so that customer remain connected to their site . As the company, started with so much enthusiasm and efforts it would be a task for them to maintain it in the coming years. These were some of the challenges that might come in their coming way.

21. CONCLUSION ABOUT MANAGEMENT The management is flexible to create, freedom to challenge norms and ideate, and the fulfillment that comes from seeing your ideas scale - all while working in an environment that is secure, puts people first, and enjoys a track record of disruption, success and triumph over 40 years. Powered by Reliance and carving its own new-age culture, Ajio management bridges the worlds of business acumen and risk-taking. Ajio is daring. Helmed by a young leadership team, employees have the space to be themselves and realise their fullest potential. The leaders are stalwarts of retail from across the world. Women constitute 40% of our leadership team. AJIO- ites are always focussed on collaborating to get the best work done, challenging themselves with the question 'what next' and making it happen.

22. AWARDS The great Reliance group has received a lot of awards some of them which are worth mentioning like, Reliance Retail appeared in the list of Most Trusted Retailers as per ET Brand Equity (2016), Reliance Trends received the ‘Retail Marketing Campaign of the Year Award’ at the Asia Retail Congress (2011), Reliance Trends received the ‘Innovative Retail Concept Award for Performax and the Retailer of the Year ‘Fashion and Lifestyle’ category at the Asia Retail Congress 2011. All these awards show the popularity of Reliance clothing’s which an important reason for Ajio’s success is.

23. CONCLUSION Ajio has been able to give huge competition to the other rival e-commerce clothing platforms. They were able to easily grab people’s attention with their varied products and affordable prices. Ajio’s success mainly depends on its founder Mr. Mukesh Ambani and the huge legacy which he brings down with him, this sets him apart in any completion in the Indian market. Ajio is now regarded as one of the top applications in the clothing department featuring the latest trends. They have thousands of customers who faithfully order from the app, which is another reason for it to sustain itself in the Indian market.

24. THANK YOU