Ajio Present oreserach on freqeuccy of customer inccrase

BARAIKSHITIJ 4 views 14 slides Jul 30, 2024
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About This Presentation

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Slide Content

Unifying the AJIO Buyer Experience: A Comprehensive Strategy for Increased Visit Frequency

Problem Statement Currently Ajio has a moderate frequency of visit for existing buyers who are also heavily overlapping with other ecommerce apps and engage actively with different apps like amazon, myntra , blinkit , swiggy,instagram etc. In such an ecosystem how do we build more meaningful experiences for the users browse and discover journey on the app and incentivise them to purchase MORE times and MORE categories , this can only be achieved by a HIGHER frequency of visit per user on a monthly basis. .

Out-Of-Box Solution

Summary

Leveraging Personalized Recommendations Implement advanced and machine learning algorithms to provide personalized product recommendations, enhancing the overall shopping experience on AJIO.

Enhancing the AJIO Mobile Experience Optimize the AJIO mobile app to deliver a experience, ensuring high engagement and increased conversion rates across all devices.

Integrating Omnichannel Strategies Seamlessly blend the on AJIO, enabling customers to engage with the brand through multiple touchpoints.

Leveraging Influencer Collaborations Strategically partner with to amplify brand awareness, drive targeted traffic, and foster stronger customer loyalty on AJIO.

Fostering Customer Engagement Implement engaging and interactive features to keep customers invested in the AJIO brand, encouraging repeat visits and higher lifetime value.

Optimizing the AJIO Checkout Process Streamline the on AJIO, reducing friction and improving conversion rates through seamless payment integration and secure transaction processing.

Enhancing Post- Purchase Support Provide and aftercare support to ensure a positive post-purchase experience, building long-term loyalty and advocacy for the AJIO brand.

Leveraging Data- Driven Insights Continuously analyze to drive informed decision- making, optimize the AJIO platform, and deliver a superior shopping experience.

Conclusion: Unlocking the AJIO Advantage By implementing this comprehensive strategy, AJIO can , increase visit frequency, and solidify its position as a leading e- commerce platform in the industry.

Thanks! Do you have any questions? [email protected] +91 620 421 838 www.yourwebsite.com @yourusername
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