Alejandro Gallegos Personal Brand Exploration

FSU Personal Brand

1. Personal Branding Exploration Alex Gallegos Personal Branding 14 June 2024

2. Career Category: Entrepreneurial Short Term Career Goal: 2025: Launch Event Coordinator Business Build Website for booking Establish Social Media Presence Focal point on small events (under 100 attendees) Long Term Career Goal: 2030: Solidify presence as premiere Event Planning in Las Vegas market Shift target to larger, higher cost events (up to 1000 attendees) Earn contract with local Casinos & venue spaces (Las Vegas)

3. Profession Occupation: Event Coordinator Alternative job titles: Party Planner Event Specialist Hospitality Manager Venue Manager/Owner Source: Indeed

4. Target Audience Weddings Fundraisers Retirements Conventions Military Functions Birthdays & Anniversaries X X X X X Source: Book Yourself Solid

5. KARLA MILLAN Work Experience: 5+ Years in Event Planning Education : Associates Degree, Business Administration & Management Noteworthy Experience: Entrepreneurship – Business owner of Event Planning company (OTW Party Events) 5 years, 3 mos Party Planning Specialist – 4 years, 7 mos Skills and Proficiences : Leadership Community Outreach Design Project Management Overall Online Presence: Only 18 connections, banner image is customized with business logo, no post activity, URL not customized, standard membership. Grade: 65 out of 100 ALEX GALLEGOS Work Experience: 14 years Air Traffic Controller Education : Associates Degree, Air Traffic Management Undergraduate Certificate, Audio Arts Noteworthy Experience: Morale, Welfare & Recreation unit President – 4 years, 2 mos United States Air Force – Facility Manager & Unit Chief Controller Skills and Proficiences : Leadership Team Dynamics Organization & Planning Attention to Detail Creativity Overall Online Presence: 1 Connection, No headshot, no LinkedIn activity. URL not customized. no significant online footprint whatsoever. Grade: 10 out of 100 Source: LinkedIn Competition

6. Identity Planning Organization Dependability Professionalism Leadership Core Values Why? d How? What? Golden Circle Experiencing many badly planned functions & events; determined to provide well executed events. Launching Event Planning business with an emphasis on celebrations with multi-faceted services Event Coordinating for private individuals and venues Vision : To create unforgettable and personalized experiences that bring joy, connection, and lasting memories to Las Vegans, exceeding expectations with creativity, meticulous attention to detail, and unparalleled customer service. Guiding Principle: Do things like no one else, so that you can do things like no one else. Passion: Planning experiences, vacations & parties Superpower: Going above and beyond during the planning process that results in seamless event execution Conceptual Materials: Start with Why, Core Values Discovery Exercise,

7. PROMISE By focusing on attendee experience, meticulous planning, clear communication & adaptability I will ensure overall event success & remove the burden from clients POSITION Leveraging overthinking every detail of an events lifecycle Promise & Position

8. Networking Elevator Pitch Most people hate planning events. It’s overwhelming, there are so many details to keep track of . My goal is to ensure every event is seamless and unique, leaving a lasting impression on your guests. Let me handle the logistics and coordination so you can focus on enjoying the moment. Together, we'll create events that are not just attended but remembered . Industry Events The Event Planner Expo October 2024, New York City, NY Objective : Gain Sale, marketing & business strategies from successful Professionals in the industry ------------------------------------------ Catersource + The Special Event February 2025, Ft Lauderdale, FL Objective: Develop relationships with others in The events industry & research developments From suppliers Mentorship : Business owner with 10 years experience, That has worked with hospitality companies in Las Vegas, with a focal point On Las Vegas Casinos and Banquet Halls Sources: LinkedIn, TheEventPlannerExpo

9. Digital Marketing Online ID Calc Scores Volume: Less than Zero Relevance: Less than Zero Purity: N/A Diversity: Less than Zero Validation: Less than Zero Brand Type Archetype: The Hero Description: Competence, courage, energy, and unwavering determination are the qualities that drive you to achieve greatness. Your brand embodies the hero’s journey, providing a guiding light for others to follow. Sources: Kaye Putnam, Online ID Calculator

10. Professional Development TECHNICAL TRANSFERABLE Sales & Marketing Software Task : Become MARKETO certified expert Org : Udemy Date : NLT Dec 2024 Public Speaking Task : Register with and attend Toastmasters club in Las Vegas Org : Summerlin Toasters Club Date : NLT July 2025 Financial Analysis Software Task : Learn to Program with Delphi & Object Pascal Org : Udemy Date : NLT Dec 2024 Team Building Task : Enrolle in Stanford LEAD online Business Program Org : Stanford Business Date : NLT Dec 2025 Sources: Onet Online, Udemy, Toasters Club, Stanford Business, LinkedIn

11. References Stanford Graduate School of Business. (n.d.).  Stanford LEAD online business program . Stanford University.  https://grow.stanford.edu/browse/stanford-lead-online-business-program Udemy. (n.d.).  Learn to program with Pascal . Class Central.  https://www.classcentral.com/course/udemy-learn-to-program-with-pascal-110674 Udemy. (n.d.).  Marketo mastery by Sukesh .  https://www.udemy.com/course/marketo-mastery-by-Sukesh O NET OnLine . (n.d.). Meeting, convention, and event planners: Summary report. National Center for O NET Development.  https://www.onetonline.org/link/summary/13-1121.00 Putnam, K. (n.d.).  Brand archetype: Hero . Kaye Putnam.  https://www.kayeputnam.com/brand-archetype-hero/ Informa Connect. (n.d.).  About us: Catersource + The Special Event .  https://informaconnect.com/catersource-thespecialevent/about-us/ The Event Planner Expo. (n.d.).  The Event Planner Expo .  https://www.theeventplannerexpo.com/?trk=article-ssr-frontend-pulse_little-text-block Agorify . (n.d.).  Top 8 annual conferences in the event industry . LinkedIn. Retrieved June 16, 2024, from  https://www.linkedin.com/pulse/top-8-annual-conferences-event-industry-agorify BrandYourself . (n.d.).  Online reputation management . Retrieved June 16, 2024, from  https://brandyourself.com/online-reputation-management CareerBlast . (n.d.).  LinkedIn Profile Type Indicator (LPTI) . CareerBlast .  https://careerblast.tv/linkedin-profile-type-indicator-lpti/ Putnam, K. (n.d.).  Brand archetypes: The secret to standing out in a crowded market . Retrieved June 16, 2024, from  https://www.kayeputnam.com/brand-archetypes/ Content Marketing Institute. (n.d.).  What type of content do your customers crave?  Content Marketing Institute.  https://contentmarketinginstitute.com/articles/content-crave-infographic/