Alialvandipepsi

Description of the pepsi company and their history.

1. PEPSI Created By Mr. Ali Alvandi

2. PEPSI”S logo over the time Most of the very successful companies change their logo over the time to indicate that they are moving on with the new generations and will have a new style to welcome them. The old Pepsi logo is actually the top blue one, which man of us are familiar with and the button one is the new style of the Pepsi logo which is slightly different to the original logo.

3. PEPSI”S way of advertising Pepsi has a very special way of advertising and they use quiet a lot of money to try to attract more attention. For example they use variation of celebrities such as: David Beckham, Britney spears, Kanye west and also Michael Jackson. This is not necessary a new idea of Pepsi to try to attract more customers, it has been used for many years and it is one of the key point of their success.

4. General Information about Pepsi Pepsi was first created at 1898 by the name of Brad’s Drink and it was renamed as Pepsi-cola June 16,1903. over the time the change the image, way of marketing and their ridicules change of their slogans over the past years. From their original slogan in 1939 "Twice as Much for a Nickel” to their very recent 2011 one "Born in the Carolinas”. This just shows the fact that they shift their ideas and their missions very fast and there is no guarantee that they would stay in one mission for too long. Their great rivalry with the similar company coca-cola has been till today as they both want to dominate one and another and take the top spot of the market.