Amazon Account Audit by Rey Benaid [Amazon PPC Expert]

adsmgrreybenaid 99 views 14 slides Oct 28, 2025

Slide 1 of 14

About This Presentation

The document explains strategies for improving auto campaigns by separating converting and non-converting keywords and ASINs. It suggests building separate campaigns based on performance, tracking order trends, and negating low-performing keywords to minimize wasted ad spend. It also highlights the ...

Size: 3.8 MB

Language: en

Added: Oct 28, 2025

Slides: 14 pages

Slide Content

THIS SAMPLE REPORT WAS CREATED USING REAL CLIENT DATA
SOWING REPORTS W

PRODUCT REPORT ASIN を SKU ARE REDUCTED FROM THE REPO!

Amazon PPC

Expert
PPC to Organic Ratio tacos x Acosw eves. crx ‘Advertised ASIN
56.57% 30.97% 56.06% 4.44% 0.55% 133
Campaigns orders Ave CPC (JPY) licks | _ impressions

393 ¥53.33 8,857 1,618,141

SUMMARY

* Exact campaign has the highest spend-to-sales ratio at 74.60%, indicating high ad spend with a relatively
low return. Both Broad and Phrase campaigns also show relatively high spend-to-sales ratios, 52.64% &
61.02%, respectively, suggesting room for improvement in cost efficiency.

Rey Benaid
amaz on Amazon PPC

Expert