Amazon OTT: Revolutionizing TV Streaming Experience

Discover the future of TV with Amazon OTT!
From cord-cutting to advanced streaming, learn how Amazon Prime Video and other OTT platforms are revolutionizing how we watch—and how brands can connect with audiences like never before.

2. ¿What is Amazon OTT?

3. Amazon OOT
TV streaming refers to any type of
multimedia content transmitted over the
Internet.
It means Over-The-Top
Without going through the traditional
cable decoder
Advertisers reach new audiences at scale as
more viewers turn to streaming video content
over traditional cable and broadcast TV

4. Cord-cutting, which is when households cancel their subscription to cable or satellite TV, is driving more
consumers to stream video through connected TV. Over six million households were expected to cord-cut in
2020, bringing the total number of cord-cutter households to 31.2 million
In addition to cord-cutters, there are also “cord shavers,” who are minimizing their pay-TV plans but still using
streaming services. And then there’s a growing number of “cord nevers”—people who have never paid for TV
subscriptions or premium channels.


What is cord cutting?

5. Streaming TV refers to the distribution of televised content over the Internet to user devices for on-demand
viewing. Amazon Prime Video is an example of streaming TV where users can access an array of movies,
TV shows, and original content directly over the internet, without the need for traditional cable or satellite
subscriptions.


What is streaming TV?
What is advanced TV?
Advanced TV is an overarching term referring to streaming content that goes beyond linear television
delivery models to other devices and apps. Many of these services are communicated through acronyms like
OTT, CTV, TVE, OLV, VOD, SVOD, TVOD, AVOD, and PVOD.

6. SVOD
Subscription video on demand (SVOD) is content accessible to consumers who have signed up for a
subscription to a particular service, allowing them to view as much as they want for a flat rate per month. An
example of this is Amazon Prime Video.

TVOD
Transactional video on demand (TVOD) content is purchased through a pay-per-view model. Viewers can
either purchase the content for repeated viewing, or rent it for a single-time use. Amazon Prime Video Store is
an example of a TVOD service.
AVOD
Ad-based video on demand (AVOD) doesn’t require a subscription or transactional fee, as it’s ad-supported
content. An example of an AVOD service is Freevee. Viewers are adding AVOD to their streaming options for
more variety. From January to March 2020, 50% of US adults ages 18-44 signed up for an AVOD service
PVOD
Premium video on demand (PVOD) is a newer concept, where film studios and other providers offer premium
video content, like access to a movie premiere, at a higher price point. This type of content became more
prevalent over the past year as some studios released films straight to streaming services while many movie
theaters were closed.



Video on Demand (VOD)

7. The entertainment landscape is moving beyond cable and it is moving quickly. Simply put, more people are
watching more content in more places than ever before. For example, 90% of Amazon's ad-supported
streaming TV audience is watching almost two hours of streaming TV content every day.
More time than we spend eating, drinking, or exercising each day. Streaming TV advertising isn’t just a place
to reach audiences it’s increasingly become the place to turn everyday moments into lasting customer
connections, making it an important addition to a brand’s media mix.


Why should marketers add streaming TV
advertising to their media mix?

8. OTT ADS VS VIDEO ADVERTISING

9. OTT vs CTV

10. Streaming TV advertising best practices

Effective streaming TV advertising campaigns leverage audience insights and audience segments. For
example, Amazon Ads enables brands to engage audiences based on billions of first-party insights, which
have been shown to help brands achieve a 44% increase in consideration compared to using demographic
attributes alone.
Successful campaigns also stay true to their brand message and tone by appearing alongside relevant
content, whether that’s hit TV shows and movies, curated news, or live sports. Additionally, streaming TV ads
with a clear call-to-action (CTA), like visiting a website, can be helpful, since viewers may have a device
nearby while streaming content to perform a CTA if compelled to do so.

11. OTT in practice - AMAZON

12. OTT in practice - AMAZON

13. OTT in practice - AMAZON

14. Case Study - OTT (Hershey Company)
https://www.youtube.com/watch?v=1E0-ZkHAwFk&t=1s

15. Subtitle
Final text/thoughts
THANK YOU!