Amazon Product Listing Presentation Project

Amazon Product Listing Presentation Project

1. supplier
sourcing
product
researchamazonPLmcvt

2. 02
Product Listing
Optimization ...
How do I exactly
optimize my
Product ListingamazonPLmcvt

3. Product Listing...

02
Product listing offers a variety of details about the goods you are selling on amazon ... it is a
process that can help a product rank high in the search results... if you do it right, it can lead
to higher traffic & conversions amazonPLmcvt

4. Do not use forbidden words
in making your Product Listing
Reminder!amazonPLmcvt

5. Description
Reviews
Price
Pictures
Product Listing
features
03
Product TitleamazonPLmcvt

6. relevant
keyword
keyword
keyword
keyword
keyword
wrongamazonPLmcvt

7. Why
What
How
Where
Listing Optimization
...is it important to optimize our listing
... do i get answers to these questions
... ‘s in it for the buyer
... can you see if the listing is workableamazonPLmcvt

8. Product Listing Optimization
leads to increase traffic and conversion
that will keep your product on top
it is not only important that your
product is visible, customers should also
want to buy your product
is your product searchable?
do people want to
buy your product?amazonPLmcvt

9. Advance ...Basic ...
Choose top 10 ASINs with
highest reviews & sales
Run Cerebro & gather
keyword phrases
Use Frankenstein or
Scribbles to filter out
common & single words
Remove brand names &
irrelevant keywords
Choose top 5 ASINs
with highest reviews &
sales
Run Cerebro & gather
keyword phrases
(apply filter for search
volume & match type)
Remove brand names
& irrelevant keywords
K
E
Y
W
O
R
D
K
E
Y
W
O
R
D
BANK
BANK
list of
potential
keywordsamazonPLmcvt

10. what aspects do they need to
improve?
Competitoe’s Research ...‌Competitoe’s Research ...‌
What are they doing well?
What can you do better?
product main benefits
repeated positive &
frequently asled questionsproduct main feature
negative reviews
information we need to
check from the competitorsamazonPLmcvt

11. How to do product listing?
Product Listing Creation
Product Title
Bullet Points
Product Description
Backend Search Terms &
Subject MatteramazonPLmcvt

12. MOST RELEVANT KEYWORD + PRODUCT NAME + FOR (TARGET
AUDIENCE) + MAIN PRODUCT FEATURES & BENEFITS
PRODUCT TITLEamazonPLmcvt

13. BULLET POINTSamazonPLmcvt

14. PRODUCT DESCRIPTIONamazonPLmcvt

15. BACKENDamazonPLmcvt

16. PRODUCT
IMAGES
adhere to Amazon’s product image
requirements
professional photographs
pure white background
1,600 pixels or larger on the longest sideamazonPLmcvt

17. Customers will not
be able to
physically touch or
feel your product,
so it is important
to be creative in
doing your
listings. Make it
persuasive &
enticing, but also
avoid superficial
claims
An optimize listing
has creative titles
keyword-rich
content, engaging
descriptions and
clear bullet points
Put the customer
first. Make sure to
communicate clearly
how your product
would benefit them
and what sets you
apart from your
competitors
Connect
Focal
Point
Helpful
tip
remember‌
that ...‌that ...‌
with your customersamazonPLmcvt

18. MA.CARISSA T. SORIANO
Amazon Seller Virtual Assitant
[email protected]