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1. Amazon Swot

2. Introduction - Briefly introduce the topic and purpose of the presentation, which is to analyze Amazon's Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the year 2024.

3. Strengths 1. Diverse product offerings: Amazon's vast product range, from electronics to groceries, makes it a one-stop-shop for customers. 2. Strong brand recognition: Amazon is a well-known and trusted brand globally. 3. Advanced technology and logistics: Amazon's cutting-edge technology and efficient logistics systems enable fast and reliable delivery. 4. Loyal customer base: Amazon Prime membership and positive customer experiences foster customer loyalty. 5. Continuous innovation: Amazon consistently introduces new products and services, such as Alexa and Amazon Web Services (AWS).

4. Weaknesses 1. Dependence on e-commerce: Amazon's primary business model is e-commerce, making it vulnerable to economic downturns or changes in consumer behavior. 2. Labor relations issues: Amazon has faced criticism for its treatment of employees, which may lead to higher operational costs and negative public perception. 3. Limited physical presence: As a primarily online retailer, Amazon lacks the brick-and-mortar presence of competitors like Walmart. 4. Dependence on third-party sellers: A significant portion of Amazon's sales comes from third-party sellers, which can lead to reduced control over product quality and customer experience.