Amul

It is India's largest food product marketing organisation
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL‘
Its success has not only been emulated in India but serves as a model for rest of the World.
It operates through 56 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India.
Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc
GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House“ status
Many of AMUL products are available in the USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia
GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years
The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
Establishment of a direct linkage between milk producers and consumers by eliminating middlemen
Milk Producers (farmers) control procurement, processing and marketing
Professional management

1. AMUL( Anand Milk Union Limited) Presented By :- Sunil Meena Executive (QA),GCCMF(AMUL)

2. The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement

3. Leadership “ Father of White Revolution ” or “ Dudhwala of India ” Dr . Verghese Kurien was born on November 26, 1921 at Kozhikode , Kerala Founder Chairman of National Dairy Development Board from 1965 to 1998 , the Gujarat Co-operative Milk Marketing Federation Ltd, from 1973 to 2006 and the Institute of Rural Management from 1979 to 2006 Dr. Verghese Kurien (1921-2012)

4. Vallabhbhai Patel was born into a farmer family on October 31, 1875, in Nadiad , Kheda District, Gujarat, India . Sardar Patel’s first major participation was during the Kheda Struggle . Sardar Patel, who had advocated farmers’ co-operatives as early as 1942, reiterated his advice that they should market their milk through a cooperative society of their own. Sardar Vallabhai Patel (1875-1950 )

5. Founder Chairman of Kaira District Co-operative Milk Producers’ Union Ltd., Anand Shri Tribhuvandas K Patel was born on 22nd October 1903 in Anand , Kheda District, Gujarat, India . Shri Tribhuvandas Patel successfully led farmers against the unfair trade practices of traders of Polson and Polson Dairy and established Kaira District Co-operative Milk Producers’ Union Limited on 14th December 1946 which is today known as “ Amul ”. Tribhuvandas K Patel (1903-1994)

6. Introduction It is India's largest food product marketing organisation It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as  'AMUL‘ Its success has not only been emulated in India but serves as a model for rest of the World . It operates through 56 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India .

7. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese,Ice -cream, Paneer , chocolates, and traditional Indian sweets, etc GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House“ status Many of AMUL products are available in USA, Gulf Countries , Singapore , The Philippines, Japan, China and Australia GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years

8.   Organisation – An Overview Year of Establishment 1973 Members 18 District Cooperative Milk Producers' Unions No. of Producer Members 3.6 Million No. of Village Societies 18,549 Total Milk handling capacity per day 30 Million litres per day Milk Collection (Total - 2016-17) 6.44 billion litres Milk collection (Daily Average 2016-17) 17.65 million litres Cattlefeed manufacturing Capacity 7800 Mts. per day Sales Turnover -(2016-17) Rs . 27043 Crores (US $ 4.1 Billion)

9. The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level . Establishment of a direct linkage between milk producers and consumers by eliminating middlemen Milk Producers (farmers) control procurement, processing and marketing Professional management The Amul Model

10. D airy C ooperative Societies System

11. Chairman and Board of Directors Chairman Sh. RAMSINH P. PARMAR Vice Chairman Sh.RAJENDRASINH D. PARMAR MD, Sh. R.S.SODHI GCCMF,Anand

12. Brands Amul Milk Milk Powders Mithai Range Mithai Mate Chocolates Lactose Free Milk Fresh Cream Amul Sour Cream

13. Pouch Butter Milk Amul Cattle Feed Bread Spreads Ghee Cheese UHT Milk Beverage Range Amul PRO Ice Cream Paneer Dahi

14. Thank You…….. Your Suggestion at [email protected]