AMUL BCG Matrix

BCG MAtrix OF AMUL

1. PRESENTATION ON AMUL(BCG MATRIX) TEAM MEMBERS:- SHUBHAM SHAH SANIKA SHAH SHUBHAM JOSHI AKANKSHA JAIN SUNIL RATHOD ROOPASHREE PATTAR SHAHABAZ KHAN PRESENTED TO : PRAVEEN SIR

2. BOSTON CONSULTING GROUP (BCG) MATRIX is developed by “ BRUCE HENDERSON” OF THE BOSTON CONSULTING GROUP IN THE EARLY 1970’s. According to this technique, businesses or product are classified as low or high performers depending upon their market growth rate and relative market share. WHAT IS BCG MATRIX?

3. It is a portfolio planning model which is based on the observation that a company’s business units can be classified in to four categories: Stars Question marks Cash cows Dogs It is based on the combination of market growth and market share relative to the next best competitor. THE BCG GROWTH-SHARE MATRIX

4. Star are leaders in business. They also require heavy investment, to maintain its market share. It leads to large amount of cash consumption and cash generation. Attempts should be made to hold the market share otherwise the star will become a CASH COW. STAR High growth, High market share

5. Most businesses start of as question marks. They will absorb great amounts of cash if the market share remain unchanged, (low). Question marks have potential to become ater and eventually cash cow but can also become a dog. Investment should be high for question marks QUESTION MARKS High growth, LOW market share

6. They are foundation of the company and often the star of yesterday. They generate more cash than required. They extract the profits by investing as little cash as possible. They are located in an industry that is mature, not growing or declining. CASH COWS LOW GROWTH, HIGH MARKET SHARE

7. Dogs are the cash traps. Dogs do not potential to bring in much cash. Number of dogs in the company should minimized. Business is situated at a declining stage. DOGS LOW growth, LOW market share

8. Amul Ice- Cream Amul chocolate Amul butter Amul chocolate drink Amul cheese High Business growth rate Low

9. HAVING A GREAT IDEA IS IMPORTANT, BUT HAVING A GREAT TEAM IS ALSO IMPORTANT