An Introduction to TechSoups Website Services-small.pdf

TechSoupGlobal 148 views 43 slides Jul 10, 2024
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About This Presentation

In this informative session you will discover the full range of TechSoup's website services provided by Tapp Network. From free assessments and cost-effective consultations to customized website design and development, learn how this expert team can tailor solutions to your unique needs and budg...


Slide Content

An Introduction to
TechSoup’s Website
Services & Success
Stories
Kyle Barkins & Jon Hill
Tapp Network
07.09.2024

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Agenda
➔Introduction to Tapp Network
➔Custom Website Development
➔Nonprofit Website Maintenance &
Support
➔Hosting & Security
➔Success Stories
➔Conclusion & Next Steps

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Introductions
Kyle Barkins
Co-Founder
Tapp Network
Kyle is the co-founder of Tapp Network, has a background of more
than 20 years in marketing and application development. His
experience includes launching more than 250 websites and
automating the online lead generation process for over 1000
professionals. His previous projects have also included the
syndication of clip-able, shareable, searchable broadcast videos to
more than 40 million viewers per month, as well as the development
and deployment of a number of educational and communication
platforms for nonprofits in 8 different languages and in over 200
countries.
With 10 years of experience in digital spaces, Jon brings his expertise in all things web to Tapp as our Web Project
Manager. He has a background in design, development and
project management helping brands both big and small achieve
their visions.
Jon Hill
Web Project Manager
Tapp Network

6 © TechSoup Global. All Rights Reserved.
Empowering Organizations for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary goals into digital
realities, empowering nonprofits and
government agencies to thrive in today's
dynamic world.
In the new Age of Acceleration, many nonprofits and government
agencies are challenged by a lack of digital infrastructure. This gap
inhibits their ability to keep pace and effectively support the most
vulnerable populations.
Tapp’s mission is more than just business growth; it's about driving
digital innovation across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology to government
agencies and nonprofits that are tackling society's most pressing
challenges.
We achieve this by harnessing the power of artificial intelligence,
developing high-impact websites, software, and data-driven
campaigns. Our AI-enabled digital transformation strategies
enhance the positive impact of the organizations we serve and
amplify their engagement with the communities they support.
www.tappnetwork.com

7 © TechSoup Global. All Rights Reserved.
Global Innovation Leaders

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Community-driven Impact

9 © TechSoup Global. All Rights Reserved.
How We Can Help You - Learn More Here
Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team.
E- Commerce
We deploy the transactional services and software you need to increase sales across all your audience touch points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your competitors to reach the right customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop between your marketing and sales teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to increasing leads, revenue, and brand authority as a Platinum Hubspot Partner
Social Media Marketing
One of the most effective ways to engage influencers, customers and prospects to drive brand awareness, followers, and sales
Paid Media
TAPP makes your budget go further with a targeted approach to reaching your buyer personas in search and social.
Public Relations
Defining the right audience and media channels to build regional and national brand recognition as well as thought leadership.

Why are Websites Important to
Nonprofits?
●Enhance Engagement
●Drive Donations + Volunteers
●Educational Tool and Information
●Budget-friendly "Location"
●Data Collection and Insights
●Accessibility and Inclusivity

Website Development
Custom WordPress Development

12 © TechSoup Global. All Rights Reserved.
Scalability &
Flexibility
User
Experience
Integration
Opportunities
What makes a great nonprofit website?

13 © TechSoup Global. All Rights Reserved.
Difficult to Plan
Nonprofits grow and pivot all of the time. Attempting to plan and
implement technology to support your ever evolving organization and
mission is difficult.
High Cost & Long Timelines
Attempting to plan for the future with little certainty leads to
unnecessary costs and long timelines.
Limited Updates Post-Launch
Time, budget, and resources get burned out during the process and
the new site often sits untouched, requiring the organization to start
this time consuming process over again every 3-5 years.
What’s wrong with traditional website design?

14 © TechSoup Global. All Rights Reserved.

15 © TechSoup Global. All Rights Reserved.
Growth-Driven Design - The Big Picture
strategy
1 3
plan develop learn transfer
launchpad
website
2
Continuous
Improvement

Phase 1: Strategy
•Target Audience Analysis
•Website Goals
•Content Audit
•Site Structure

17 © TechSoup Global. All Rights Reserved.
Phase 2: LaunchPad
Website
•Content Management System (CMS)
•User Experience
•Design
•Initial Integrations

Phase 3: Continuous
Improvement
•Evaluate performance based on initial goals
•Collect UX feedback from target audiences
•Learn about your users
•Plan big or small updates to meet goals,
improve UX, and continue to collect feedback.

19 © TechSoup Global. All Rights Reserved.
Growth Driven Custom
Website Development
Utilizing the Growth Driven Design methodology, we
partner with nonprofits to develop a website strategy,
design and build a custom WordPress website, and
optimize a long-term approach tailored to your
organization’s goals.
Intended Audience
Nonprofits who have outgrown their current CMS, would
like to redesign an existing WordPress site, or are
seeking systems integrations such as member portals,
ecommerce, or donor management.
Starting at
$15,000

Success Stories
Tapp Network + TechSoup Website Services

Down Syndrome Association of Central Texas

Improved User Experience
•Organized Down Syndrome resources by
Audience, Category, and Type
•Display key events and activity. Search by event
type, age, and date.
•Clearly display the benefits of membership and
provide a user-friendly application form

onePULSE Academy

25 © TechSoup Global. All Rights Reserved.
Flexible & Accessible
Educational Outreach
•Templated format allowed onePULSE to upload
previous programs with a few clicks
•Sortable, searchable, and filterable Programs
•Meet grant requirements
•Encourage future engagement with events and
programs

Green Lake Preschools & Childcare Centers

WordPress Multisite
•Create multiple sites that can be managed under
one ‘Parent’ site/organization
•Display brochure style information about programs
& services offered
•Sync with systems such as Loom and Calendly for
‘member’ support

National Trafficking Sheltered Alliance

Enabling Membership
•Member Portal that handles registration,
payments, and access to member-only content
•Display public-facing membership directory
•Tiered event registration and pricing

Website Maintenance & Support
Essentials | Upgrade | Premium

32 © TechSoup Global. All Rights Reserved.
Website Maintenance Services
Starting at
$499/mo
Keeping a website running smoothly is not an easy job! Our
website maintenance services are designed to ensure your
site is always performing at its best. From broken links to
building new pages for your fundraising event, you’ll have
access to the technical experts and can submit requests to
make those repairs or turn that creative website idea into a
reality.
Your dedicated Account Manager will ensure the successful
delivery of requests. Requests are managed through our
ticketing system and timelines will be provided within 48
hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

Start with the basics!
Creating new website graphics, tweaking website
templates fixing web design errors, updating
website fonts for better design and readability or
website speed optimization.
NONPROFIT ESSENTIALS PACKAGE
$499/month
starting at
Essentials Package PLUS
Access to our design and UX team to build out
custom web pages, landing pages, or setting up
your donation intake or payment provider.
NONPROFIT UPGRADES PACKAGE
$999/month
starting at
Upgrades Package PLUS
Custom applications, custom integrations,
plugin development, integrations with
automation systems, UI/UX designed for highly
customized pages.
NONPROFIT PREMIUM PACKAGE
$1,499
starting at

34 © TechSoup Global. All Rights Reserved.
Content Management Systems
WordPress

Hosting & Security
for WordPress Websites

37 © TechSoup Global. All Rights Reserved.
Hosting & Security
Starting at
$124/mo
Website Security and Hosting is a TechSoup subscription
service for hosting and securing your organization's
website on the WordPress platform.
What’s Included:
● Let's Encrypt SSL (Secure Sockets Layer) certificate
installation
● Nightly website backups
● Website patches and updates
● Managed PHP version updates
● Cloudflare CDN (content delivery network)
● DNS setup and management
● Caching tools
● Security monitoring, malware scanning, and firewall to
keep websites from being compromised or attacked

38 © TechSoup Global. All Rights Reserved.

Any Questions?

40 © TechSoup Global. All Rights Reserved.
?????? Unlock Advanced AI Power!
?????? Dive into a world of possibilities with 80+ strategic ChatGPT prompts
tailored for nonprofits. Uncover creative ideas and practical strategies to
supercharge your operations and outreach.
??????
Plus, gain access to an arsenal of extensive AI resources designed
exclusively for nonprofits. Enhance fundraising, streamline processes, and measure impact like never before. ??????
This eBook isn't just a resource – it's a key to unlocking AI's
potential for your nonprofit's success. Don't miss out on this limited-time
opportunity to grab your copy. Join us and pave the way for a future of
innovation and impact.
Download eBook

41 © TechSoup Global. All Rights Reserved.
Ready to Get Started?
Book a Consultation!
WEB SERVICES

42 © TechSoup Global. All Rights Reserved.
How We Can Help You - Learn More Here
Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team.
E- Commerce
We deploy the transactional services and software you need to increase sales across all your audience touch points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your competitors to reach the right customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop between your marketing and sales teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to increasing leads, revenue, and brand authority as a Platinum Hubspot Partner
Social Media Marketing
One of the most effective ways to engage influencers, customers and prospects to drive brand awareness, followers, and sales
Paid Media
TAPP makes your budget go further with a targeted approach to reaching your buyer personas in search and social.
Public Relations
Defining the right audience and media channels to build regional and national brand recognition as well as thought leadership.

Thank You!
Tapp Network
[email protected]
tappnetwork.com