Analysis of Apple Inc. Acknowledgments I would like to express my gratitude to Ms Nighat Talha for their guidance and support throughout this project. Special thanks to my colleagues for their continuous encouragement.
Contents 1. Executive Summary 2. About the Organization i . History ii. Mission Statement iii. Vision Statement iv. Core Values / Objectives v. Products / Services vi. Organizational Structure vii. Major Competitors 3. Role’s managers perform (Mintzberg Managerial Roles) 4. Facing Problems 5. Problems relate with OB Concept 6. Recommendations for Solving Problems 7. Conclusion
Executive Summary Apple Inc is one of the most iconic companies of the recent decade. The company has been building an incredible platform and ecosystem for its loyal users. Product sales are slowing down either due to market maturity or industry decline. Apple faces formidable competition from Alphabet, Samsung, Amazon, HP, Huawei, and Xiaomi. Despite strong competition, Apple managed to grow and thrive, enjoying one of the best balance sheets and financial metrics.
About the Organization i . History: Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Designs and sells consumer electronics, personal computers, and software. ii. Mission Statement: To bring the best user experience to customers through innovative hardware, software, and services. iii. Vision Statement: To create the best products on earth, and to leave the world better than we found it.
Core Values / Objectives Innovation and creativity Customer-centric approach Commitment to quality Environmental responsibility Ethical practices and privacy
Products / Services iPhone, Mac computers, iPad, Apple Watch, AirPods Software: iOS, macOS, watchOS , iPadOS Services: iCloud, Apple Music, Apple Pay, Apple TV+, App Store
Organizational Structure Functional organizational structure with departments based on business functions. Hierarchical organizational structure. Product-based grouping. Collaboration between different groups and divisions.
Major Competitors Samsung Google Microsoft Huawei
Role’s managers perform (Mintzberg Managerial Roles) a. Interpersonal Roles Figurehead: Representing the company at public events. Leader: Motivating and inspiring teams. Liaison: Building relationships with external stakeholders. b. Informational Roles Monitor: Gathering critical information. Disseminator: Sharing important information within teams. Spokesperson: Communicating with the media, investors, and the public. c. Decisional Roles Entrepreneur: Driving innovation. Disturbance Handler: Addressing conflicts and crises. Resource Allocator: Allocating resources efficiently. Negotiator: Engaging in negotiations with external parties.
Facing Problems Diversity and Inclusion Employee Job Satisfaction High Turnover Rates Leadership Challenges Organizational Culture Alignment Employee Burnout and Stress Communication Breakdowns
Problems relate with OB Concept a. Individual Level Employee Job Satisfaction: High workload, work-life balance, and career development opportunities. Employee Burnout and Stress: High levels of burnout and stress due to demanding work environment.