analyzing audience group of eborlas.pptx

jhonrey eborlas

1. Audience Analysis Knowledge of the audience is important in speaking as it is in writing because it guides you with the kind of information you will present and the manner of your presentation. It is not enough to know the name of the audience or the person the speech is intended for. More than just the name, the speaker must consider the following details in analyzing the audience to fully guide him or her in making a speech.

2. Demography This is the composition of a particular human population. Demographic details include age range, male-female ratio, educational background and affiliations, nationality, economic status, academic or corporate designations Situation This refers to the set of circumstances in which one finds himself/herself. It involves time, venue, occasion, and size of the crowd.

3. Psychology This is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. It includes values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs.

4. Certainly, your answer to most, if not all, questions above is NO, which should be the case if you want to establish goodwill with the audience. If the speaker personally knows the people, he/she is speaking to, he/she may ask them what their needs and expectations are but if he/she doesn’t, then, he/she can just observe their manner of speaking and interaction to determine their needs, values, and attitudes. However, if neither of the two is possible, then the speaker may brainstorm or conduct surveys to get more information for his/her audience analysis.: He/she may consider answering these questions to get a better idea who his/her audience really is to guide him/her in framing the speech in a manner that suits the audience’s needs.