ANSHUL GARG (PR AND CI PPT).pptx uchcucufy

Hch

1. PR EVENTS CRISIS MANAGEMENT IN PUBLIC RELATIONS

2. DEFINITION Crisis Management is systematic attempt the to avoid organizational crisis, or to manage those crises events that do occur.

3. What is crises A crisis is an abnormal situation, or even perception, which is beyond the scope of everyday business and which threats the operation of an organization. Crisis is an unpredictable events but it is unexpected.

4. Types of crisis PREPARED BY : MS GOMALA SUKUMARAN

5. HEALTH AND ENVIRONMENTAL DISASTERS Some catastrophic accidents such as in the Bhopal Gas Tragedy in 1984, are expensive to fix and cause real damage to the people.

6. TECHNOLOGICAL BREAKDOWNS The crisis potential of technological breakdowns grows as businesses become more dependent on computers to communicate, store information, conduct research, buy and sell.

7. ECONOMIC AND MARKET FORCES The fortunes of all businesses are to some extent bound to the ups and downs of the economic cycle. Down phases are particularly dangerous for companies with fixed high costs, such as heavy investments in plants and equipment.

8. EMPLOYEES PREPARED BY : MS GOMALA SUKUMARAN All companies depend on people to get things done. With a greater need for speed and flexibility, employees are being given greater discretion over decisions. An employee acting without close supervision or consultation may throw the organization into crisis

9. STAGES IN CRISIS MANAGEMENT PRE-CRISIS PHASE The pre-crisis phase is concerned with prevention and preparation. Prevention involves seeking to reduce known risks that could lead to a crisis. This is part of an Organization’s risk management program. Preparation involves creating the crisis management Plan, selecting and training the crisis management team, and conducting exercises to test the Crisis management plan and crisis management team.

10. CRISIS RESPONSE The crisis response is what management does and says after the crisis hits. Public relations plays a critical role in the crisis response by helping to develop the messages that are sent to various publics. A great deal of research has examined the crisis response. That research has been divided into two sections: (1) the initial crisis response and (2) Reputation repair and behavioral intentions

11. POST-CRISIS PHASE In the post-crisis phase, the organization is returning to business as usual. The crisis is no longer the focal point of management’s attention but still requires some attention.

12. CONCL U SION PREPARED BY : MS GOMALA SUKUMARAN A crisis management plan generates order out of chaos. It needs strong leadership by well- trained and rehearsed individuals. Everyone within an organization should know what his or her role is in a crisis and should be prepare to deal with one.