Oliver Peoples And The United States And Japan
Oliver Peoples was founded in 1987 by Larry Leight in the central of West Hollywood, California
(Oliver Peoples Home, 2015). Oliver Peoples is a luxury eyewear American brand (Sandison, 2015) in
high end of the market (Luxottica Annual Report, 2010). In 1989, the company succeeded to the first
top of optical retailers in this industry (Oliver Peoples Home, 2015). Currently, the company s main
retail stores are located in The United States and Japan. The Oliver people eyewear designs were
inspired by the estate collection of vintage. Additionally, it provides handmade details that are
distinctive and unique to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is
handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual
Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, department stores
and online stores throughout the world (Oliver Peoples Home, 2015). However, Oliver Peoples has
plenty competitors in the eyewear business. It includes Lenscrafters, Pearle Vision, Sears Optical,
Target Optical, Sunglass Hut, Ray Ban, Oakley, Vogue, Persol, Arnette and REVO (Luxottica Annual
Report, 2010). As it mentioned above, these rival companies illustrate that they provide the same type
of products or services to the same target group. In addition, the product might be sold in the same
place, such as in eyewear department stores and online shops (Luxottica Annual Report, 2010).
Nevertheless, to
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