- Show the supporting documents and serve as the last section of a business plan. Appendices and Exhibits
1. Detailed market research 2. Product/services offering 3. Marketing brochures 4. Office/Building plans 5. Credit histories of the promoters Common information to put in this section includes:
DETAILED MARKET RESEARCH - Gathering data about customer needs, competitor products and industry trends to identify opportunities and risks for the business idea.
PRODUCT/SERVICES OFFERING The specific goods or services a business will provide to satisfy customer needs and generate revenue. This includes details on features, pricing, packaging, branding, etc.
MARKETING BROCHURES Print or digital materials that provide an overview of the business, its products or services, intended to attract and inform potential customers. Brochures typically highlight key benefits, features and value propositions.
OFFICE/BUILDING PLANS Design layouts of the office or facility space showing details like dimensions, room usage, equipment placement, electrical and plumbing needs, etc. Plans help businesses optimize and organize their physical workspace.
CREDIT HISTORIES OF THE PROMOTERS Financial reports and records of the business owners used by lenders to assess the creditworthiness and risk level of loan applicants. Promoters' credit scores and histories help determine their reliability and ability to repay debt .