Artificial Intelligence & Donor Perceptions.pptx

This presentation references a study of donors and their perceptions of artificial intelligence including their familiarity, comfortability, and concerns. The study was conducted with more than 1000 donors in August of 2024.

1. DONOR PERSPECTIVES & ARTIFICIAL INTELLIGENCE August 2024

2. Q1 AGE GROUP OPTIONS Text of this Question What is your age group? (Select one) Participants who answered the question 1006 Participants who saw the question 1006 Total N in survey 1006 All Responses N=1006

3. 3 Geographic Distribution

4. Q2 INCOME QUESTION Text of this Question What is your annual household income? (Select one)

5. Q3 CHARITABLE DONATIONS IN THE LAST YEAR Text of this Question Approximately how much in total have you donated to charitable organizations in the past 12 months? (Select one)

6. Q4 NUMBER OF CHARITABLE DONATIONS Distribution of number of options chosen by respondents 1.0 2.1 2.0 Minimum Mean Median 1.0 8.0 1.2 Mode Maximum Standard Deviation

7. Q4 CHARITABLE DONATION TYPES Text of this Question What types of charitable organizations have you donated to in the past 12 months? (Select all that apply) Percentage of respondents who selected each option

8. Q5 DONOR FAMILIARITY WITH AI Text of this Question How familiar are you with the term "artificial intelligence" (AI)? (Select one)

9. Q6 COMFORT WITH AI USES BY NONPROFITS Averages by Option Text of this Question How comfortable are you with charities using AI in the following areas? (Rate on a scale of 1-5, where 1 is Very uncomfortable and 5 is Very comfortable

10. Q6 COMFORT WITH AI USES BY NONPROFITS Average Position Option Min Mean Median Mode Max St Dev Solicitation of funds (e.g., fundraising appeals) 1.0 2.8 3.0 4.0 5.0 1.3 Donor communications (e.g., personalized emails) 1.0 2.9 3.0 4.0 5.0 1.3 Financial management and fraud detection 1.0 3.1 3.0 4.0 5.0 1.4 Program delivery (e.g., chatbots for beneficiary support) 1.0 2.9 3.0 4.0 5.0 1.3 Impact measurement and analysis 1.0 3.2 4.0 4.0 5.0 1.3

11. Q7 DONOR CONCERNS WITH AI USE Ranking Text of this Question Which of the following AI applications in charities concerns you the most? (Please rank 1-5, least concern to most concern)

12. Q7 DONOR CONCERNS WITH AI USE Average Position Order Option Average position 1 AI-generated content for fundraising appeals or reports 2.8 2 Automated decision-making for grant allocations 2.7 3 Predictive analytics for donor behavior 3.5 4 AI-powered chatbots for donor or beneficiary support 3.8 5 Using AI bots portrayed as humans representing a charity 2.9 6 None of the above concern me 5.3

13. Q8 DONOR INTEREST IN TRANSPARENCY Text of this Question How important is it for charities to be transparent about using AI in various operations? (Select one)

14. 14 Text of this Question If a charity you support announced they were implementing AI in their fundraising operations, how would it affect your willingness to donate? (Select One) Q9 AI IMPACT ON FUTURE DONATIONS

15. 15 Q10 INCREASING DONOR COMFORT WITH AI USE Text of this Question Which of the following would make you more comfortable with a charity's use of AI? (Please rank)

16. 16 Average Position Order Option Average position 1 Clear explanation of how AI is being used made public on their website 3.0 2 Assurance that AI decisions are reviewed by humans 3.1 3 Evidence that AI improves efficiency or impact 3.6 4 Third-party audits of AI systems 3.7 5 Ability to opt-out of AI-driven interactions 3.4 6 Nothing would make me comfortable with AI use by nonprofit organizations 4.3 Q10 INCREASING DONOR COMFORT WITH AI USE

17. 17 17 Text of this Question Do you believe AI has the potential to significantly improve charitable organizations' effectiveness? (Select one) Q11 PERCEPTION OF AI USEFULNESS

18. Q12 AI BENEFITS TO NONPROFITS Text of this Question Which area do you think AI could most benefit charitable organizations? (Select up to three) Percentage of respondents who selected each option

19. Q12 AI BENEFITS TO NONPROFITS Distribution of number of options chosen by respondents Descriptive Statistics 1.0 2.1 2.0 Minimum Mean Median 3.0 3.0 0.9 Mode Maximum Standard Deviation

20. Q13 DONOR CONCERNS ABOUT AI USE Text of this Question How concerned are you about the following potential issues with AI use in charities? (Select up to three) Percentage of respondents who selected each option

21. Q13 DONOR CONCERNS ABOUT AI USE Distribution of number of options chosen by respondents Descriptive Statistics 1.0 2.5 3.0 Minimum Mean Median 3.0 3.0 0.8 Mode Maximum Standard Deviation

22. Q14 PERSONALIZED APPEALS USING AI Text of this Question If a charity used AI to personalize your donation appeals based on your past giving history and interests, how would you feel? (Select one)

23. Q15 DONOR CHANGES TO GIVING Text of this Question How has your approach to charitable giving changed in the past year? (Select all that apply) Percentage of respondents who selected each option

24. Q15 DONOR CHANGES TO GIVING Distribution of number of options chosen by respondents Descriptive Statistics 1.0 1.7 1.0 Minimum Mean Median 1.0 7.0 1.2 Mode Maximum Standard Deviation

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