Arup Studio Design Methodologies and Approach
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Aug 20, 2024
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About This Presentation
Our holistic design approach is rooted in collaboration,
innovation, and empathy. We form strong partnerships
with clients and stakeholders, embracing creativity and
technology to foster positive change in both people’s lives
and the environment. Centring our practice around people
and planet, we ...
Slide Content
Studio.
Methods Book
Shaping our world
through design
rooted in human insight.
Methods Book
Shaping our world
through design
rooted in human insight.
Studio.
Who we are
Studio is Arup’s strategic and user experience design team.
As a group of researchers, designers, strategists and technologists, we develop
design-led strategies and concepts, rooted in human insight, to elevate people’s
experience of the built environment and shape a sustainable world.
We design: Spaces | Services | Products | Strategies
Who we are
Studio is Arup’s strategic and user experience design team.
As a group of researchers, designers, strategists and technologists, we develop
design-led strategies and concepts, rooted in human insight, to elevate people’s
experience of the built environment and shape a sustainable world.
We design: Spaces | Services | Products | Strategies
Studio.
Introduction
We understand the built environment:
We are embedded within Arup’s 16,000-plus global
business, we tap into our domain expertise in disciplines
such as buildings, transport, environment, climate change,
water, and energy.
We design across physical and digital realms:
With diverse expertise in the team, we design spaces,
services, products, and strategies, taking a truly
collaborative, community-focussed approach across
all scales, from the screen to the city. We call this Total UX.
We design for regenerative futures:
We are driven by a common purpose to shape more
sustainable futures by tackling complex social and
environmental challenges. By placing people and planet-
principles at the core of our practice, we reframe problems
around human and planetary needs, delivering robust concepts
which nurture long-term value for all.
Our story. What makes us unique.
Today’s complex challenges and rapidly evolving world
require innovative and multifaceted responses. Studio exists to
navigate the climate and societal crises, going beyond solving
technical design issues. We tackle complex human challenges.
In the spirit of the Arup Total Design philosophy, we champion
a holistic approach to problem-framing and solving that spans
all disciplines.
1.
2.
3.
Introduction
We understand the built environment:
We are embedded within Arup’s 16,000-plus global
business, we tap into our domain expertise in disciplines
such as buildings, transport, environment, climate change,
water, and energy.
We design across physical and digital realms:
With diverse expertise in the team, we design spaces,
services, products, and strategies, taking a truly
collaborative, community-focussed approach across
all scales, from the screen to the city. We call this Total UX.
We design for regenerative futures:
We are driven by a common purpose to shape more
sustainable futures by tackling complex social and
environmental challenges. By placing people and planet-
principles at the core of our practice, we reframe problems
around human and planetary needs, delivering robust concepts
which nurture long-term value for all.
Our story. What makes us unique.
Today’s complex challenges and rapidly evolving world
require innovative and multifaceted responses. Studio exists to
navigate the climate and societal crises, going beyond solving
technical design issues. We tackle complex human challenges.
In the spirit of the Arup Total Design philosophy, we champion
a holistic approach to problem-framing and solving that spans
all disciplines.
1.
2.
3.
“I appreciate that you were okay with
the unknowns and that we didn’t always
know what we wanted and needed, and for
working with us through uncertainty”
East West Rail
Studio.
Introduction
Clients we work with
“Arup helped us to understand how digital
technology can unlock future possibilities.”
Network Rail Telecom
“This report is a cultural signi?er of how
we want to approach place-making. The
work offered more than we were originally
thinking, really considering the in?uence of
technology in the public realm.”
Adur & Worthing Councils
“
“The Digital Buildings Strategy was
instrumental in creating global alignment
and has been reached more than 1000 unique
users across the portfolio globally.
It has greatly impacted how we approach
technical challenges and develop solutions,
bringing in a user-centred perspective.”
Technology Company [Con?dential]
“We hope that this report can be the start
of open and collaborative discussions
between the many stakeholders in our
cities to make the transition to better
of?ce districts with better communities.”
IPUT Real Estate Dublin
“Although we knew that people were at
the heart of this agenda, this work has
challenged us to explore the perspectives
of ‘the user’ in a structured way.
The report is a concise articulation of the
challenge and a framework within which
each discipline can engage and collaborate.
Arup Retro?t at Scale Taskforce Lead
“
“
the unknowns and that we didn’t always
know what we wanted and needed, and for
working with us through uncertainty”
East West Rail
Studio.
Introduction
Clients we work with
“Arup helped us to understand how digital
technology can unlock future possibilities.”
Network Rail Telecom
“This report is a cultural signi?er of how
we want to approach place-making. The
work offered more than we were originally
thinking, really considering the in?uence of
technology in the public realm.”
Adur & Worthing Councils
“
“The Digital Buildings Strategy was
instrumental in creating global alignment
and has been reached more than 1000 unique
users across the portfolio globally.
It has greatly impacted how we approach
technical challenges and develop solutions,
bringing in a user-centred perspective.”
Technology Company [Con?dential]
“We hope that this report can be the start
of open and collaborative discussions
between the many stakeholders in our
cities to make the transition to better
of?ce districts with better communities.”
IPUT Real Estate Dublin
“Although we knew that people were at
the heart of this agenda, this work has
challenged us to explore the perspectives
of ‘the user’ in a structured way.
The report is a concise articulation of the
challenge and a framework within which
each discipline can engage and collaborate.
Arup Retro?t at Scale Taskforce Lead
“
“
Studio.
Introduction
Our holistic design approach is rooted in collaboration,
innovation, and empathy. We form strong partnerships
with clients and stakeholders, embracing creativity and
technology to foster positive change in both people’s lives
and the environment. Centring our practice around people
and planet, we go beyond current consultancy practices,
empowering communities to shape their own environments
and helping clients exceed their aspirations. Our systemic
mindset uncovers underlying issues and challenges
assumptions, bringing together new perspectives and
inspiring a regenerative future. Through the double
diamond design process, we delve into the wider context
before crafting impactful interventions. Zooming in and
out allows us to grasp the intricate connections within a
broader system. Our approach is not just about delivering
solutions – it’s about creating trust, shared understanding
and meaningful stories that support the transition toward
more sustainable and equitable futures.
Studio.
Introduction
1. Research done
differently
2. Problem reframing
and insights
4. Catalysing design
opportunities
3. Creative ideation
and testing
UnderstandChallenge Designing the right thing Designing the thing right ImpactDe?ne Develop Deliver
Our approach
Introduction
Our holistic design approach is rooted in collaboration,
innovation, and empathy. We form strong partnerships
with clients and stakeholders, embracing creativity and
technology to foster positive change in both people’s lives
and the environment. Centring our practice around people
and planet, we go beyond current consultancy practices,
empowering communities to shape their own environments
and helping clients exceed their aspirations. Our systemic
mindset uncovers underlying issues and challenges
assumptions, bringing together new perspectives and
inspiring a regenerative future. Through the double
diamond design process, we delve into the wider context
before crafting impactful interventions. Zooming in and
out allows us to grasp the intricate connections within a
broader system. Our approach is not just about delivering
solutions – it’s about creating trust, shared understanding
and meaningful stories that support the transition toward
more sustainable and equitable futures.
Studio.
Introduction
1. Research done
differently
2. Problem reframing
and insights
4. Catalysing design
opportunities
3. Creative ideation
and testing
UnderstandChallenge Designing the right thing Designing the thing right ImpactDe?ne Develop Deliver
Our approach
Studio.
How we work,
with you
Putting people at the centre of
our research and design processes.
Our methods:
A shared design culture
1. Research done differently
2. Problem framing and insight development
3. Creative ideation and testing
4. Catalysing design opportunities
How we work,
with you
Putting people at the centre of
our research and design processes.
Our methods:
A shared design culture
1. Research done differently
2. Problem framing and insight development
3. Creative ideation and testing
4. Catalysing design opportunities
Studio.
How we work, with you
We place people at the centre of our research and design processes.
By applying user-centred and community-led research approaches,
we draw from human needs and respect lived experiences. By using
participatory design and co-creation methods we co-develop visions
and interventions with people to ensure long-term impact.
We look at the problem with a holistic view considering all
dimensions within the project context; from visible experiences, to
invisible systems and structures. With people as the focal point, we
examine the context by zooming in and out between the local and
global conditions, and across spatial, sectoral, social, economic,
environmental, and technological factors that inform the problem
and design opportunity space.
We work with our clients and communities as our research and
design partners. We create bespoke interactive engagement tools to
facilitate collaborative co-design sessions to ensure effective design
processes. We draw in wider Arup engineering and domain expertise
as and when is needed, working closely to develop and deliver
comprehensive designs, strategies, and value for our clients.
We create inspiring and practical outputs that set out strategic
trajectories and tactical next steps; such as user and technical
requirements, design briefs and business cases to support
procurement and implementation.
We use a double diamond approach, drawing upon research and
design methods to conduct user research, engage stakeholders,
rede?ne the problem and generate an evidence-based vision. We
translate visions into interventions and implementation roadmaps to
realise the true value of design.
A shared design culture
People-centred Actionable outputs
360º View Collaborative
Design-led strategy
Our practice is centred around embedding
each of these core tenets in our work, for you,
and the communities you work with.
How we work, with you
We place people at the centre of our research and design processes.
By applying user-centred and community-led research approaches,
we draw from human needs and respect lived experiences. By using
participatory design and co-creation methods we co-develop visions
and interventions with people to ensure long-term impact.
We look at the problem with a holistic view considering all
dimensions within the project context; from visible experiences, to
invisible systems and structures. With people as the focal point, we
examine the context by zooming in and out between the local and
global conditions, and across spatial, sectoral, social, economic,
environmental, and technological factors that inform the problem
and design opportunity space.
We work with our clients and communities as our research and
design partners. We create bespoke interactive engagement tools to
facilitate collaborative co-design sessions to ensure effective design
processes. We draw in wider Arup engineering and domain expertise
as and when is needed, working closely to develop and deliver
comprehensive designs, strategies, and value for our clients.
We create inspiring and practical outputs that set out strategic
trajectories and tactical next steps; such as user and technical
requirements, design briefs and business cases to support
procurement and implementation.
We use a double diamond approach, drawing upon research and
design methods to conduct user research, engage stakeholders,
rede?ne the problem and generate an evidence-based vision. We
translate visions into interventions and implementation roadmaps to
realise the true value of design.
A shared design culture
People-centred Actionable outputs
360º View Collaborative
Design-led strategy
Our practice is centred around embedding
each of these core tenets in our work, for you,
and the communities you work with.
Studio.
How we work
We have expertise in:
Research
done differently
• Rapidly understanding new contexts through
immersion, observations, and dialogue
• Crafting bespoke research approaches of
qualitative and quantitative methods
• Uncovering insights through engagement
with clients, partners and communities
• Unlocking strategic opportunities
through data and trend analysis
How we work
We have expertise in:
Research
done differently
• Rapidly understanding new contexts through
immersion, observations, and dialogue
• Crafting bespoke research approaches of
qualitative and quantitative methods
• Uncovering insights through engagement
with clients, partners and communities
• Unlocking strategic opportunities
through data and trend analysis
Studio.
How we work
• Interviews
Conducting in-depth 1-to-1 interviews
to understand needs, behaviours,
values, and long-term aspirations.
• Field research
Being immersed in the project setting
and context, observing how places
are used, to better understand use,
interactions, goals, and needs.
• Interactive workshops
Working with stakeholders in
engaging workshops to gather
requirements, explore possibilities,
and generate or prioritise ideas.
Creating a shared space for visions
and goals to be devised and agreed.
• Desk research & literature review
Integrating existing knowledge
and visions, aligning the project
strategy and goals with the wider
organisational and community contexts.
• Community researchers
Training and supporting community
members to lead research activities
with peers, from interviews, to
workshops and synthesis.
• Quantitative research
Employing surveys, web analytics,
and building data to identify, user
preferences and behaviours online,
at scale, or over geographically
dispersed locations.
• Trend analysis & benchmarking
Identifying emerging trends and
opportunities to guide targeted
research and design.
• (Digital) ethnography & diary studies
Gathering ?rst-person perspectives of
people’s everyday lives, documenting
their behaviours, and motivations
through digital engagement tools.
Our core methodologies:
Research done differently
1. We work with communities as our research partners
3. We create bespoke workshop activities to to build a mutual understanding
of the overall project direction, key milestones, and vision
2. We immerse ourselves in the context to understand lived experiences
4. We leverage state-of-the-art technology to gather user insights in innovative
and engaging ways
Research is at the centre of our practice. The aim of the research
phase is to gain deep insight into the problem, understand people
and users and the wider context. Doing so allows us to de?ne
strategic goals which re?ect the combined social, technological,
economic, environmental, and sometimes political issues
surrounding the design problem for the clients and communities
we collaborate with.
How we work
• Interviews
Conducting in-depth 1-to-1 interviews
to understand needs, behaviours,
values, and long-term aspirations.
• Field research
Being immersed in the project setting
and context, observing how places
are used, to better understand use,
interactions, goals, and needs.
• Interactive workshops
Working with stakeholders in
engaging workshops to gather
requirements, explore possibilities,
and generate or prioritise ideas.
Creating a shared space for visions
and goals to be devised and agreed.
• Desk research & literature review
Integrating existing knowledge
and visions, aligning the project
strategy and goals with the wider
organisational and community contexts.
• Community researchers
Training and supporting community
members to lead research activities
with peers, from interviews, to
workshops and synthesis.
• Quantitative research
Employing surveys, web analytics,
and building data to identify, user
preferences and behaviours online,
at scale, or over geographically
dispersed locations.
• Trend analysis & benchmarking
Identifying emerging trends and
opportunities to guide targeted
research and design.
• (Digital) ethnography & diary studies
Gathering ?rst-person perspectives of
people’s everyday lives, documenting
their behaviours, and motivations
through digital engagement tools.
Our core methodologies:
Research done differently
1. We work with communities as our research partners
3. We create bespoke workshop activities to to build a mutual understanding
of the overall project direction, key milestones, and vision
2. We immerse ourselves in the context to understand lived experiences
4. We leverage state-of-the-art technology to gather user insights in innovative
and engaging ways
Research is at the centre of our practice. The aim of the research
phase is to gain deep insight into the problem, understand people
and users and the wider context. Doing so allows us to de?ne
strategic goals which re?ect the combined social, technological,
economic, environmental, and sometimes political issues
surrounding the design problem for the clients and communities
we collaborate with.
Studio.
How we work
Studio.
How we work
• Rede?ning the brief based on evidenced
challenges or opportunities
• Unearthing opportunities for impact through
effective synthesis
• Co-creating shared visions with the whole
stakeholder ecosystem
• Communicating ?ndings through engaging
materials that motivate action
Problem reframing
and insight development
We can help you with:
How we work
Studio.
How we work
• Rede?ning the brief based on evidenced
challenges or opportunities
• Unearthing opportunities for impact through
effective synthesis
• Co-creating shared visions with the whole
stakeholder ecosystem
• Communicating ?ndings through engaging
materials that motivate action
Problem reframing
and insight development
We can help you with:
Studio.
How we work
Problem framing
and insight development
Translating research into action relies on effective synthesis.
Findings from primary and secondary research can be distilled into
a range of design hypotheses. We test these hypotheses across our
client and user groups to provoke new design opportunities and
communicate the complexity inherent in strategic design issues.
2. We use digital collaboration tools for ef?cient synthesis of the research
4. We devise user experience principles to steer decisions
1. We craft well-researched personas to illustrate behaviours and needs,
and enable human-centred decision-making
3. We translate insights into frameworks that set the direction for a project
EWR Route Bicester to Oxford, 16 minutes
Solo or Group Travelling with a friend
Journey London to Bicester to Oxford, back to London
29 years old
Tourist to UK from China
Visiting Bicester, Oxford, and Cambridge
Tian as a customer
Tourist Tian
First Time User
Favourite brands
Bold fashion statements
Social media is influence
All answers can be found online
I want to explore - but nothing risky
We Chat
Weibo
Core values
Household IncomeHousehold Members
High-income family owned businessParents back in Shanghai
Tian is a master’s student from
Shanghai studying business
management.
Coming from a well-o! family,
this trip is funded by her father
as a reward for finishing her MBA.
She’s willing to pay for quality and
brand, if she thinks it’s a fair price.
She values a global outlook, new
trends and social media influence.
She su!ers from over-active
bladder condition, and so prefers
to know that toilets are nearby.
Travelling Tian
29 years old
Tourist to UK from China
Visiting Bicester, Oxford, and Cambridge
Tourist Tian
First Time User
• Synthesise insights
Synthesising research ?ndings into
actionable insights by identifying
opportunity areas and challenges.
Supported by rich data and crafted
into compelling narratives.
• Problem de?nition
Setting out the problem, project goals
and the desired future state. Clear
articulation promotes alignment and
helps those involved take ownership
of and enact the strategy.
• User segmentation
Segmenting users by behavioural
characteristics to support tailored
experience propositions.
• Personas
Illustrating user behaviours, needs,
values, and expectations through
captivating human narratives that can
inform design and decision-making.
• User journeys
Stitching experiential moments into
an end-to-end journey or day-in-a-life,
conveying the concepts from a user
perspective and demonstrating how
multiple concepts work together.
• Framing
Devising strategic frameworks to
ensure that concepts respond to the
precise problems, opportunities, and
values of their context.
• Design principles
Developing guiding principles that
can be applied by organisations or a
design team to drive strategic goals
and deliver high-quality consistent
experiences.
Some of the methods we use:
PA G E - 6
Customer-centred
design principles
Easy to use
Empowering
For all
End-to-end
Trusted
Local
Easy to use, coherent and consistent services provide users
with a sense of familiarity and reassurance wherever they travel.
The service requires minimal thinking by the user and ensures all
components work together seamlessly. Common touch points
and interactions will make the service more approachable and
intuitive, no matter what the unique needs of the user might be.
Whether a seasoned or a ?rst time user, people will be able
to intuitively understand where to go within the interchange.
Services that make people feel valued, inspired and empowered
to achieve what they want in life, not simply getting from A to
B. The design of the service will make people feel in control
to travel how they want to, and get to where they need to go.
Transport services will enable people to explore, discover new
places, and give people their independence.
People will feel valued and cared for by the interchange that
enables them to travel how and when they want to, with
services, amenities and facilities that suits their lives.
Public transport invites use by all, where friendly and accessible
services attend to a diverse range of user needs and make
everyone feel welcome. Services are designed for the breadth
of physical and digital abilities, groups, individuals, cultural and
language diversity, carers, children and animals.
Everyone will be able to access, use and be comfortable with the
interchange and its auxiliary services, regardless of who they are.
Connecting users from before they begin travelling up to and
including their destination. Users take advantage of a holistic
transport network across all modes, facilities and services.
The connection to and between diaerent transport modes is
seamless, encouraging wider use and adoption of the network.
People will focus on what they want to be doing, and a single
transport service and infrastructure will enable them to do it.
Diaerent modes will not be a decision, but a circumstance.
Users trust that public transport is the highest standard and
greatest value service available to them. As a publicly owned
transport service, TfW are transparent and accountable to
providing a dependable service that brings value to all customers
and the people of Wales, regardless of whether they are a one
time or frequent user of the network.
Customers can depend on honest and straightforward transport
infrastructure, with an operator in TfW that can be held to
account by all people of Wales for the quality of the interchange.
Cultivating a sense of community for users by encouraging
culture and etiquettes which enhance the service. Public
transport builds social bonds and creates personal connections
to the network and TfW. The services also feel distinctly Welsh,
providing local communities a feeling of pride and belonging.
Wherever you are from, the interchange will inspire and promote
a sense of community and re?ect Welsh identity and culture.
These six principles can be used to guide
customer-centred decison-making throughout
a project. They have been developed from
extensive user research, including the Wales
Bus Network customer experience design.
2 - TOOLKIT ELEMENTS
2. UX CHANNEL
21MF Users
Base-Build
Review
User Journeys &
Needs
OPPORTUNITY
MATRIX
Use Cases
3. LOCAL MARKET CHANNEL1. BUILDING CONSTRAINTS CHANNEL
Supplier
Engagement
How we work
Problem framing
and insight development
Translating research into action relies on effective synthesis.
Findings from primary and secondary research can be distilled into
a range of design hypotheses. We test these hypotheses across our
client and user groups to provoke new design opportunities and
communicate the complexity inherent in strategic design issues.
2. We use digital collaboration tools for ef?cient synthesis of the research
4. We devise user experience principles to steer decisions
1. We craft well-researched personas to illustrate behaviours and needs,
and enable human-centred decision-making
3. We translate insights into frameworks that set the direction for a project
EWR Route Bicester to Oxford, 16 minutes
Solo or Group Travelling with a friend
Journey London to Bicester to Oxford, back to London
29 years old
Tourist to UK from China
Visiting Bicester, Oxford, and Cambridge
Tian as a customer
Tourist Tian
First Time User
Favourite brands
Bold fashion statements
Social media is influence
All answers can be found online
I want to explore - but nothing risky
We Chat
Core values
Household IncomeHousehold Members
High-income family owned businessParents back in Shanghai
Tian is a master’s student from
Shanghai studying business
management.
Coming from a well-o! family,
this trip is funded by her father
as a reward for finishing her MBA.
She’s willing to pay for quality and
brand, if she thinks it’s a fair price.
She values a global outlook, new
trends and social media influence.
She su!ers from over-active
bladder condition, and so prefers
to know that toilets are nearby.
Travelling Tian
29 years old
Tourist to UK from China
Visiting Bicester, Oxford, and Cambridge
Tourist Tian
First Time User
• Synthesise insights
Synthesising research ?ndings into
actionable insights by identifying
opportunity areas and challenges.
Supported by rich data and crafted
into compelling narratives.
• Problem de?nition
Setting out the problem, project goals
and the desired future state. Clear
articulation promotes alignment and
helps those involved take ownership
of and enact the strategy.
• User segmentation
Segmenting users by behavioural
characteristics to support tailored
experience propositions.
• Personas
Illustrating user behaviours, needs,
values, and expectations through
captivating human narratives that can
inform design and decision-making.
• User journeys
Stitching experiential moments into
an end-to-end journey or day-in-a-life,
conveying the concepts from a user
perspective and demonstrating how
multiple concepts work together.
• Framing
Devising strategic frameworks to
ensure that concepts respond to the
precise problems, opportunities, and
values of their context.
• Design principles
Developing guiding principles that
can be applied by organisations or a
design team to drive strategic goals
and deliver high-quality consistent
experiences.
Some of the methods we use:
PA G E - 6
Customer-centred
design principles
Easy to use
Empowering
For all
End-to-end
Trusted
Local
Easy to use, coherent and consistent services provide users
with a sense of familiarity and reassurance wherever they travel.
The service requires minimal thinking by the user and ensures all
components work together seamlessly. Common touch points
and interactions will make the service more approachable and
intuitive, no matter what the unique needs of the user might be.
Whether a seasoned or a ?rst time user, people will be able
to intuitively understand where to go within the interchange.
Services that make people feel valued, inspired and empowered
to achieve what they want in life, not simply getting from A to
B. The design of the service will make people feel in control
to travel how they want to, and get to where they need to go.
Transport services will enable people to explore, discover new
places, and give people their independence.
People will feel valued and cared for by the interchange that
enables them to travel how and when they want to, with
services, amenities and facilities that suits their lives.
Public transport invites use by all, where friendly and accessible
services attend to a diverse range of user needs and make
everyone feel welcome. Services are designed for the breadth
of physical and digital abilities, groups, individuals, cultural and
language diversity, carers, children and animals.
Everyone will be able to access, use and be comfortable with the
interchange and its auxiliary services, regardless of who they are.
Connecting users from before they begin travelling up to and
including their destination. Users take advantage of a holistic
transport network across all modes, facilities and services.
The connection to and between diaerent transport modes is
seamless, encouraging wider use and adoption of the network.
People will focus on what they want to be doing, and a single
transport service and infrastructure will enable them to do it.
Diaerent modes will not be a decision, but a circumstance.
Users trust that public transport is the highest standard and
greatest value service available to them. As a publicly owned
transport service, TfW are transparent and accountable to
providing a dependable service that brings value to all customers
and the people of Wales, regardless of whether they are a one
time or frequent user of the network.
Customers can depend on honest and straightforward transport
infrastructure, with an operator in TfW that can be held to
account by all people of Wales for the quality of the interchange.
Cultivating a sense of community for users by encouraging
culture and etiquettes which enhance the service. Public
transport builds social bonds and creates personal connections
to the network and TfW. The services also feel distinctly Welsh,
providing local communities a feeling of pride and belonging.
Wherever you are from, the interchange will inspire and promote
a sense of community and re?ect Welsh identity and culture.
These six principles can be used to guide
customer-centred decison-making throughout
a project. They have been developed from
extensive user research, including the Wales
Bus Network customer experience design.
2 - TOOLKIT ELEMENTS
2. UX CHANNEL
21MF Users
Base-Build
Review
User Journeys &
Needs
OPPORTUNITY
MATRIX
Use Cases
3. LOCAL MARKET CHANNEL1. BUILDING CONSTRAINTS CHANNEL
Supplier
Engagement
Studio.
How we work
Studio.
How we work
Creative ideation
and testing.
• Co-creating creative ideas that are
well loved and used by people
• Supporting your organisation with
design and innovation processes
• Visual representations of the design
concepts to prototype and test ideas
We can support you in:
How we work
Studio.
How we work
Creative ideation
and testing.
• Co-creating creative ideas that are
well loved and used by people
• Supporting your organisation with
design and innovation processes
• Visual representations of the design
concepts to prototype and test ideas
We can support you in:
Studio.
How we work
• Concept development
Translating desired outcomes into
tangible human experiences by
developing and visualising concepts.
• Service mapping
Visualising a system by mapping
all service components, to identify
existing user touchpoints and
interactions, and to craft an enhanced
end-to-end experience.
• Co-creation design
Work together with communities to
co-create visions for their future.
• Prioritisation
Shortlisting design concepts
which align with strategic goals,
organisational capacity, risks and short
and long-term impact.
Creative ideation and testing
The ideation phase is essential to any design process. Through
ideation potential solutions based on deep insight, and shared future
visions can be devised and tested. Testing ensures concepts are
desirable to communities, and viable for creating real world value.
1. We develop and test innovative service propositions
with future users
4. We create shared ownership in project success by engaging through
co-creation activities and bespoke design artefacts
2. We collaborate with local stakeholders and community members to ensure everyone has
agency in the design process through co-design workshops
3. We design interactive public installations to facilitate dialogue about urban
priorities and challenges
Some of our design and ideation methods:
How we work
• Concept development
Translating desired outcomes into
tangible human experiences by
developing and visualising concepts.
• Service mapping
Visualising a system by mapping
all service components, to identify
existing user touchpoints and
interactions, and to craft an enhanced
end-to-end experience.
• Co-creation design
Work together with communities to
co-create visions for their future.
• Prioritisation
Shortlisting design concepts
which align with strategic goals,
organisational capacity, risks and short
and long-term impact.
Creative ideation and testing
The ideation phase is essential to any design process. Through
ideation potential solutions based on deep insight, and shared future
visions can be devised and tested. Testing ensures concepts are
desirable to communities, and viable for creating real world value.
1. We develop and test innovative service propositions
with future users
4. We create shared ownership in project success by engaging through
co-creation activities and bespoke design artefacts
2. We collaborate with local stakeholders and community members to ensure everyone has
agency in the design process through co-design workshops
3. We design interactive public installations to facilitate dialogue about urban
priorities and challenges
Some of our design and ideation methods:
Studio.
How we work
Studio.
How we work
Catalysing design
opportunities.
• Design user-centred solutions to real
issues and contribute to strategic goals
• Implement strategies through tactical
interventions that enhance user experiences
and gradually reinvent their host systems
• Identify the technological and organisational
enablers to turn ideas into reality
We will help you to:
How we work
Studio.
How we work
Catalysing design
opportunities.
• Design user-centred solutions to real
issues and contribute to strategic goals
• Implement strategies through tactical
interventions that enhance user experiences
and gradually reinvent their host systems
• Identify the technological and organisational
enablers to turn ideas into reality
We will help you to:
Studio.
How we work
Catalysing design opportunities
1. We create vivid visions of the future to build collective
ownership and encouraged continued engagement
4. We create realistic renders to express radical possibilities and strengthen
the compelling case for further design studies
2. We craft high-resolution visualisations which bring to life new concepts, spotlight user
interactions and show how services and places will transform
3. We produce detailed user journeys to show how design concepts string
together into coherent service propositions
CASTLEGATE
HALLAM C E N TRAL CAMPUS
CCAASSTLEGATATAE
HALLAM
C E N TRALCAMPUS
HEART O F THE CITY EXTENDED
We've created a succes!ful central busines! and cultural
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
combining shopping, offices, leisure and homes, often in the same
building, whilst upgrading historic stre"ts, spaces and landmarks
and supporting independent busines!es.
BUILDING BLOCKS
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
combining distinctive workplaces, training
centres, flats of various sizes with cafés and
shops, al# with acces! to the Porter Bro$k.
RESTORING THE RIVERS
Like most great cities, Sheffield
developed around rivers—yet we
neglected them for decades. Now we
are uncovering and increasing acces!
to the Don, the Sheaf and the Porter
Bro$k, to enable smarter flo$dwater
handling as wel# as better fishing!
BACK TO THE FUTURE
Castlegate wil# be one of the key areas
for development, envisaged as a truly
mixed-use set of ‘building blocks’, with
a diversity of space and tenure for new
kinds of high tech and creative work.
Transformation wil# be kickstarted by
rediscovering the remains and stories
of the castle and hid%en River Sheaf,
and by extending the Grey to
Gre"n flowering water
meadows to me"t the
river Don.
NEW CENTRES OF GRAVITY
New developments down towards the
rivers help create different centres of
gravity within the city centre. These wil#
be high-quality buildings with high-quality
public realm, extending the ‘Grey to Gre"n’
networks and creating new public spaces
alongside residential and commercial
opportunities, such as larger flo$r offices,
hotels and apartments.
LEARNING IN THE CITY
We are fortunate to have our universities
so close to the centre of the city—they
provide energy and invention as wel# as
new spaces. The Hal#am University Campus
Masterplan proposes more concentration
in its central campus, around the entry
to the Cultural Industries Quarter
and Station, enabling that area to be
further transformed into safe, attractive
pedestrian- and cycle-friendly places.
DETAILS OF ALL THESE INITIATIVES
ARE AVAILABLE IN THE FULL PLAN.
FIND WAYS TO ENGAGE OVERLEAF!
DIVERSE RESIDENTIAL
RIVERSIDE
CULTURE
CASTLE REMAINS
MIXED-USE
FINE-GRAIN
INCUBATORS
RIVERSIDE
RIVERSIDE
CAF!
RESTAURANT
SMALL BUSINESS
PUBLIC REALM
RESIDENTIAL
BUSINESS
URBAN NATURE PARK
LIVING IN THE CITY
At Kelham Island, we can se" new, sustainable city
centre housing emerging, including family-friendly
housing returning to the centre for the first time
in decades. We wil# plan for more very low energy
housing, for a wider range of people, in and
around the city centre, as wel# as the spaces and
amenities that families ne"d, such as a new scho$l
at nearby Pye Bank.
KELHAM ISLAND
NEW MOBILITY
Like most British cities, our centre
got rebuilt around the car in the
20th century. For the 21st, we
are planning for flexible, cleaner,
healthier and more acces!ible
mobility, as se"n in in recent
enhancements to the Bro$k Hil#,
Leavygreave and Glos!op roads,
where we are introducing high-
quality Priority Stre"ts for walking,
cycling, public transport and private
vehicles.
Diverse city living at the
Eyewitnes" Works Development
Making the Heart of the City
a new center of gravity
New Heartspace atrium
for St. George
HS2 and HS3 offer
opportunities to connect us
much better international#y,
national#y, and regional#y, as
wel# as to futurepro$f the
station and its sur%ounds.
A new Central Library
would become the city's
living ro$m, a place to
discus" and discover.
Incubators like Castle House
al#ow start-ups to fl ourish.
W
E S T BAR SQUARE
RESTORING THE RIVERS
Like most great cities, Sheffield Like most great cities, Sheffield
BROOK
POCKET PARK
FLOOD RETENTION
BIODIVERSITY
BROOK
NEW MOBILITYNEW MOBILITY
BIKE
INFRASTRUCTUREU NIVERSITY ST GEORGE
'S
WALKABLE CITY
TRAM NETWORK
GREEN
PUBLIC REALM
We've created a succes!ful central busines! and cultural
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
area around Peace Gardens. Now a similar approach is being
combining shopping, offices, leisure and homes, often in the same
applied to the stre"ts around Cambridge St and Pinstone St,
combining shopping, offices, leisure and homes, often in the same
applied to the stre"ts around Cambridge St and Pinstone St,
BIG BUSINESSSMALL BUSINESS
RESIDENTIAL
PUBLIC REALM
CULTURE
EDUCATION
PUBLIC REALM
CAF!
MIXED USE
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
EDUCATION
NATURE
BUSINESS
CAF!
COWORK
RESIDENTIAL
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
combining distinctive workplaces, training
CULTURAL INDU S T RIES QUARTER
P O RTER BROOK
1
8
9
10
11
11
11
11
11
11
12
13
2
3
4
5
5
5
5
6
7
7
18
17
19
20
21
22
14
16
15
GOLD ROUTE
STEEL ROUTE
KNOWLEDGE GATEWAY
GREY TO GREEN
BUSINESS
1 Hol!y St/Carver St offi ces & restaurants
2 Pinstone St/Union St offi ce & retail
3 HS2 and HS3 station masterplan
4 Digital Campus
5 Central Busines" District redevelopment
6 Riverside Busines" District expansion
7 Broad St West/Exchange Square
mixed-use development
RETAIL
8 Heart of the City 2:
living, working, playing, shopping
9 Mo#r/Furnival Gate: larger retail, bowling & leisure
10 Mo#rfo#t connection to London/Ecclesal! Rd
11 Independent shopping CASTLEGATE
21 Restoration of Old Town Hal!
22 Castle House: reuse of listed store
as Tech Coworking Centre
KNOWLEDGE
12 UoS Engine$ring Heartspace new atrium
13 UoS new teaching and laboratory building
CULTURE & LEISURE
17 Site Gal!ery expansion
18 Central Library/Graves Art Gal!ery
relocation/restoration
GREEN CITY
19 New gre$n spaces at
Denholme/Wo#dside/Stanley Fields
20 Restored Porter Bro#k and
mixed use developments
LIVEABLE CITY
14 Clay Wo#d family housing
15 Park Hil!: fl ats, offi ces, studios, scho#ls, art
16 Larger non-student fl ats to rent
over offi ce, studio or café
Main high-quality pedestrian friendly routes:
TOWN H
A
L
L
CATHEDRA
L
PONDS FORGE C
E
N
T
R
E
CITY HALL
ST GEORGE'S C
H
U
R
C
H
Throughout all stages, our team design with implementation,
people, and planet in mind. The designs we craft build on an
iterative process to re?ne solutions to ensure they meet the users’
goals and objectives, are aligned to wider operational strategy,
and have real world applications.
Ways we develop insight into design opportunities:
• Vision and strategy
Establishing a clear and holistic
vision aligning end-user needs and
organisational goals with wider socio-
environmental goals.
• User journey & storyboard
Narrating a compelling story through
a user’s eyes, showing how design
solutions will be experienced.
• Service blueprints
Illustrating user interactions to
products, services, and spaces,
together with the infrastructure,
systems and support required to
deliver experiences.
• Design concepts
Creating high resolution propositions
that become clear design briefs
for further development and
implementation.
• Enablers & requirements
Identifying high-level organisational,
operational, technical, and spatial
requirements for concepts.
• User testing & validation
Using workshops with targeted users,
or creating and testing prototypes,
including, for example, virtual reality
testing of spatial designs.
• Implementation roadmap
Devising a planned programme of
next steps to achieve the desired aims
and goals, ready to take to the next
stage of development.
How we work
Catalysing design opportunities
1. We create vivid visions of the future to build collective
ownership and encouraged continued engagement
4. We create realistic renders to express radical possibilities and strengthen
the compelling case for further design studies
2. We craft high-resolution visualisations which bring to life new concepts, spotlight user
interactions and show how services and places will transform
3. We produce detailed user journeys to show how design concepts string
together into coherent service propositions
CASTLEGATE
HALLAM C E N TRAL CAMPUS
CCAASSTLEGATATAE
HALLAM
C E N TRALCAMPUS
HEART O F THE CITY EXTENDED
We've created a succes!ful central busines! and cultural
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
combining shopping, offices, leisure and homes, often in the same
building, whilst upgrading historic stre"ts, spaces and landmarks
and supporting independent busines!es.
BUILDING BLOCKS
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
combining distinctive workplaces, training
centres, flats of various sizes with cafés and
shops, al# with acces! to the Porter Bro$k.
RESTORING THE RIVERS
Like most great cities, Sheffield
developed around rivers—yet we
neglected them for decades. Now we
are uncovering and increasing acces!
to the Don, the Sheaf and the Porter
Bro$k, to enable smarter flo$dwater
handling as wel# as better fishing!
BACK TO THE FUTURE
Castlegate wil# be one of the key areas
for development, envisaged as a truly
mixed-use set of ‘building blocks’, with
a diversity of space and tenure for new
kinds of high tech and creative work.
Transformation wil# be kickstarted by
rediscovering the remains and stories
of the castle and hid%en River Sheaf,
and by extending the Grey to
Gre"n flowering water
meadows to me"t the
river Don.
NEW CENTRES OF GRAVITY
New developments down towards the
rivers help create different centres of
gravity within the city centre. These wil#
be high-quality buildings with high-quality
public realm, extending the ‘Grey to Gre"n’
networks and creating new public spaces
alongside residential and commercial
opportunities, such as larger flo$r offices,
hotels and apartments.
LEARNING IN THE CITY
We are fortunate to have our universities
so close to the centre of the city—they
provide energy and invention as wel# as
new spaces. The Hal#am University Campus
Masterplan proposes more concentration
in its central campus, around the entry
to the Cultural Industries Quarter
and Station, enabling that area to be
further transformed into safe, attractive
pedestrian- and cycle-friendly places.
DETAILS OF ALL THESE INITIATIVES
ARE AVAILABLE IN THE FULL PLAN.
FIND WAYS TO ENGAGE OVERLEAF!
DIVERSE RESIDENTIAL
RIVERSIDE
CULTURE
CASTLE REMAINS
MIXED-USE
FINE-GRAIN
INCUBATORS
RIVERSIDE
RIVERSIDE
CAF!
RESTAURANT
SMALL BUSINESS
PUBLIC REALM
RESIDENTIAL
BUSINESS
URBAN NATURE PARK
LIVING IN THE CITY
At Kelham Island, we can se" new, sustainable city
centre housing emerging, including family-friendly
housing returning to the centre for the first time
in decades. We wil# plan for more very low energy
housing, for a wider range of people, in and
around the city centre, as wel# as the spaces and
amenities that families ne"d, such as a new scho$l
at nearby Pye Bank.
KELHAM ISLAND
NEW MOBILITY
Like most British cities, our centre
got rebuilt around the car in the
20th century. For the 21st, we
are planning for flexible, cleaner,
healthier and more acces!ible
mobility, as se"n in in recent
enhancements to the Bro$k Hil#,
Leavygreave and Glos!op roads,
where we are introducing high-
quality Priority Stre"ts for walking,
cycling, public transport and private
vehicles.
Diverse city living at the
Eyewitnes" Works Development
Making the Heart of the City
a new center of gravity
New Heartspace atrium
for St. George
HS2 and HS3 offer
opportunities to connect us
much better international#y,
national#y, and regional#y, as
wel# as to futurepro$f the
station and its sur%ounds.
A new Central Library
would become the city's
living ro$m, a place to
discus" and discover.
Incubators like Castle House
al#ow start-ups to fl ourish.
W
E S T BAR SQUARE
RESTORING THE RIVERS
Like most great cities, Sheffield Like most great cities, Sheffield
BROOK
POCKET PARK
FLOOD RETENTION
BIODIVERSITY
BROOK
NEW MOBILITYNEW MOBILITY
BIKE
INFRASTRUCTUREU NIVERSITY ST GEORGE
'S
WALKABLE CITY
TRAM NETWORK
GREEN
PUBLIC REALM
We've created a succes!ful central busines! and cultural
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
area around Peace Gardens. Now a similar approach is being
applied to the stre"ts around Cambridge St and Pinstone St,
area around Peace Gardens. Now a similar approach is being
combining shopping, offices, leisure and homes, often in the same
applied to the stre"ts around Cambridge St and Pinstone St,
combining shopping, offices, leisure and homes, often in the same
applied to the stre"ts around Cambridge St and Pinstone St,
BIG BUSINESSSMALL BUSINESS
RESIDENTIAL
PUBLIC REALM
CULTURE
EDUCATION
PUBLIC REALM
CAF!
MIXED USE
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
EDUCATION
NATURE
BUSINESS
CAF!
COWORK
RESIDENTIAL
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
home to multi-functional mixed-use blocks
The western half of the CIQ is becoming
combining distinctive workplaces, training
CULTURAL INDU S T RIES QUARTER
P O RTER BROOK
1
8
9
10
11
11
11
11
11
11
12
13
2
3
4
5
5
5
5
6
7
7
18
17
19
20
21
22
14
16
15
GOLD ROUTE
STEEL ROUTE
KNOWLEDGE GATEWAY
GREY TO GREEN
BUSINESS
1 Hol!y St/Carver St offi ces & restaurants
2 Pinstone St/Union St offi ce & retail
3 HS2 and HS3 station masterplan
4 Digital Campus
5 Central Busines" District redevelopment
6 Riverside Busines" District expansion
7 Broad St West/Exchange Square
mixed-use development
RETAIL
8 Heart of the City 2:
living, working, playing, shopping
9 Mo#r/Furnival Gate: larger retail, bowling & leisure
10 Mo#rfo#t connection to London/Ecclesal! Rd
11 Independent shopping CASTLEGATE
21 Restoration of Old Town Hal!
22 Castle House: reuse of listed store
as Tech Coworking Centre
KNOWLEDGE
12 UoS Engine$ring Heartspace new atrium
13 UoS new teaching and laboratory building
CULTURE & LEISURE
17 Site Gal!ery expansion
18 Central Library/Graves Art Gal!ery
relocation/restoration
GREEN CITY
19 New gre$n spaces at
Denholme/Wo#dside/Stanley Fields
20 Restored Porter Bro#k and
mixed use developments
LIVEABLE CITY
14 Clay Wo#d family housing
15 Park Hil!: fl ats, offi ces, studios, scho#ls, art
16 Larger non-student fl ats to rent
over offi ce, studio or café
Main high-quality pedestrian friendly routes:
TOWN H
A
L
L
CATHEDRA
L
PONDS FORGE C
E
N
T
R
E
CITY HALL
ST GEORGE'S C
H
U
R
C
H
Throughout all stages, our team design with implementation,
people, and planet in mind. The designs we craft build on an
iterative process to re?ne solutions to ensure they meet the users’
goals and objectives, are aligned to wider operational strategy,
and have real world applications.
Ways we develop insight into design opportunities:
• Vision and strategy
Establishing a clear and holistic
vision aligning end-user needs and
organisational goals with wider socio-
environmental goals.
• User journey & storyboard
Narrating a compelling story through
a user’s eyes, showing how design
solutions will be experienced.
• Service blueprints
Illustrating user interactions to
products, services, and spaces,
together with the infrastructure,
systems and support required to
deliver experiences.
• Design concepts
Creating high resolution propositions
that become clear design briefs
for further development and
implementation.
• Enablers & requirements
Identifying high-level organisational,
operational, technical, and spatial
requirements for concepts.
• User testing & validation
Using workshops with targeted users,
or creating and testing prototypes,
including, for example, virtual reality
testing of spatial designs.
• Implementation roadmap
Devising a planned programme of
next steps to achieve the desired aims
and goals, ready to take to the next
stage of development.
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Categories
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