ASCI

ASCI, OBJECTIVES,

1. VIDYA JYOTHI INSTITUTE OF TECHNOLOGY MBA DEPARTMENT CONSUMER AWARENESS CAMP JAAGO GRAHAK JAAGO ON 26/10/2019 BY J. G. AKHILA DEVI

2. The Advertising Standards Council of India(ASCI) is a self-regulatory and voluntary organization of advertising industry in India. It seeks to ensure that advertisements conform to its code for Self-Regulation, which requires advertisements should be legal, descent, honest, truthful and non hazardous while observing fairness in competition. It looks into complaints across All Media. Introduction:

3. Founded in 1985 Not-for Profit Organization Under sec-25 of Companies Act, 1956 Through Advertisers, Advertising agencies, Media and Allied Professions. Structured as Board of Governors, Consumer Complaints Council(CCC) and its Secretariat. Formation:

4. A code to control the content of advertisements, so that it may not be perceived as offensive. This code for Self-Regulation has been drawn up by people in consultation with representatives of people affected by advertising and accepted by all major stake holders. It ensures that the norms of generally accepted competitive behavior in business. ASCI code:

5. To uphold healthy principles of advertising. To implement and administer ASCI code. To modify the code of advertising practices in India from time to time. To promote better understanding between practitioners and society at large. To protect legitimate interest of all customers. To solve the problems of customers regarding advertisements. Objectives:

6. Receives a complaint. Asks the advertiser to submit substantiation. Investigates through CCC. CCC submits a report to ASCI. Sends notice to withdraw/modify the advertisement. Right to contravene ASCI code. CCC and ASCI takes necessary action against the advertisement agency. Process:

7. Conclusion: