asian paints

about company overview market share od company

1. Presented By: Abhishek Goyal Megha Tomar Simran Gupta A S I A N P A I N T S

2. It started the journey on Foras Road, Bombay in 1942. The name was picked randomly from a telephone directory. After 25 years it became India's leading paints company in 1968. History of Asian Paints

3. Asia’s 3rd largest paint company. 33% market share in India. Currently is in the 13 th position. With a turnover of Rs 77.06 billion . Operates in 17 countries. It has 24 paint manufacturing facilities. Servicing in over 65 countries. Trying to make position among the top 10 players.

4. ABOUT THE PRODUCT…. Asian Paints has announced Deepika Padukone as the brand ambassador for brand Royale Play. The brand which represents the power of transformation, was introduced in 2004 and targeted at women who take an active role as a curator of home décor. Royale Play stands for being younger, dynamic, fun, colourful , “opening up possibilities”, creativity and vibrancy.

5. ADVERTISING APPEAL It's a simple, and profound, truth. All of us – you, me, everyone else, has a natural tendency to decorate. There's an artist in everybody & textured paint brings that creativity on the wall. It means taking that wonder wall in your heart and making it real.  Give your creativity the perfect backdrop

6. TARGET CUSTOMERS Asian paints basically targets two categories. AD –Agency  Ogilvy & Mather

7. Competitors Kansai Nerolac Berger Paints Akzo Nobel Shalimar Paints Jenson & Nicholson

8. COMPETITORS

9. AD-AGENCY