ASSERTIVENESASSERTIVENES
PROMOTIG SELF ESTEEM PROMOTIG SELF ESTEEM
WITHOUT DIMINISHING THE WITHOUT DIMINISHING THE
ESTEEM OF OTHERSESTEEM OF OTHERS
What is Assertiveness?What is Assertiveness?
It’s the ability to
honestly express your
opinions, feelings,
attitudes, and rights --
without undue anxiety --
in a way that doesn’t
infringe on the rights of
others.
It’s not aggressiveness,
Assertiveness……………..Assertiveness……………..
A form of behavior characterized by a A form of behavior characterized by a
confident declaration or affirmation of a confident declaration or affirmation of a
statement without need of proof; this affirms statement without need of proof; this affirms
the person's rights or point of view without the person's rights or point of view without
either aggressively threatening the rights of either aggressively threatening the rights of
another or submissively permitting another to another or submissively permitting another to
ignore or deny one's rights or point of view.ignore or deny one's rights or point of view.
ASSERTIVE BEHAVIOURASSERTIVE BEHAVIOUR
(ALBERTI & EMMONS, 2001)(ALBERTI & EMMONS, 2001)
PROMOTES EQUALITY IN PROMOTES EQUALITY IN
RELATIONHIPSRELATIONHIPS
ENABLING US TO ACT IN OUR OWN ENABLING US TO ACT IN OUR OWN
BEST INTERESTSBEST INTERESTS
STAND UP FOR OURSELFSTAND UP FOR OURSELF
TO EXPRESS HONEST FEELINGSTO EXPRESS HONEST FEELINGS
EO EXCERCISE PERSONAL RIGHTS EO EXCERCISE PERSONAL RIGHTS
WITHOUT DENYING THE RIGHTS OF WITHOUT DENYING THE RIGHTS OF
OTHERSOTHERS
ASSERTIVE PEOPLE………..ASSERTIVE PEOPLE………..
They feel free to express their feelings, thoughts, and They feel free to express their feelings, thoughts, and
desires.desires.
They are "also able to initiate and maintain They are "also able to initiate and maintain
comfortable relationships with people"comfortable relationships with people"
They know their rights.They know their rights.
They have control over their anger. They have control over their anger.
““Willing to compromise with others ... and tend to Willing to compromise with others ... and tend to
have good self-esteem".have good self-esteem".
"Assertive people enter friendships from an 'I count "Assertive people enter friendships from an 'I count
my needs. I count your needs' position".my needs. I count your needs' position".
Why is Assertiveness Important?Why is Assertiveness Important?
If you don’t know how If you don’t know how
to be assertive, you to be assertive, you
might experience the might experience the
following:following:
DepressionDepression. This comes . This comes
from anger turned from anger turned
inward. It can give you inward. It can give you
a sense of being a sense of being
helpless, hopeless, with helpless, hopeless, with
no control over your no control over your
life.life.
Resentment. Anger at
others for manipulating or
taking advantage of me.
Frustration. Why did I let
someone victimize me?
Temper/Violence. If you
can’t express anger
appropriately, it builds up
until it blows.
Anxiety. Which leads to avoidance. If
you begin to avoid situations or people
that you know will make you
uncomfortable, you may miss out on fun
activities, job opportunities, relationships,
and lots of other good stuff.
Poor relationships of all
kinds. Non-assertive
people are often unable
to express emotions,
positive or negative.
Physical
complaints.
Headaches, ulcers,
high blood
pressure. We all
know what stress
does to our bodies.
How to be Effectively AssertiveHow to be Effectively Assertive
Use “I” statements. Use “I” statements. ExampleExample: “I’d” like to be able to : “I’d” like to be able to
tell my stories without interruption.” instead of tell my stories without interruption.” instead of
“You’re always interrupting my stories!”“You’re always interrupting my stories!”
Use facts, not judgments. Use facts, not judgments. ExampleExample: “Your : “Your
punctuation needs work and your formatting is punctuation needs work and your formatting is
inconsistent.” instead of “This is sloppy work.” or inconsistent.” instead of “This is sloppy work.” or
“Did you know that shirt has some spots?” instead of “Did you know that shirt has some spots?” instead of
“You’re not going out looking like THAT, are you?”“You’re not going out looking like THAT, are you?”
Express ownership of your thoughts, feeling, Express ownership of your thoughts, feeling,
and opinions. and opinions. ExampleExample: “I get angry when he : “I get angry when he
breaks his promises.” instead of “He makes me breaks his promises.” instead of “He makes me
angry.” or “ I believe the best policy is to…” angry.” or “ I believe the best policy is to…”
instead of “The only sensible thing is to…”instead of “The only sensible thing is to…”
Make clear, direct, requests. Don’t invite the Make clear, direct, requests. Don’t invite the
person to say no. Example: “Will you person to say no. Example: “Will you
please…? Instead of “Would you mind…?” or please…? Instead of “Would you mind…?” or
“Why don’t you…?”“Why don’t you…?”
Assertiveness among professional Assertiveness among professional
nurses (1993)nurses (1993)
determine assertiveness levels of a population determine assertiveness levels of a population
of professional nurses. The results revealed of professional nurses. The results revealed
that this group of nurses was more assertive. that this group of nurses was more assertive.
The oldest group of nurses (60-76 years) was The oldest group of nurses (60-76 years) was
significantly less assertive than any of the significantly less assertive than any of the
younger groups of nurses. Nurses practising younger groups of nurses. Nurses practising
with a diploma as the highest level of with a diploma as the highest level of
education were significantly less assertive than education were significantly less assertive than
nurses having a baccalaureate or above. nurses having a baccalaureate or above.
Nurses' and midwives' assertive behaviour in the Nurses' and midwives' assertive behaviour in the
workplace.(2005)workplace.(2005)
they were less accomplished at expressing they were less accomplished at expressing
their own opinions or making requests. their own opinions or making requests.
Assertive behaviours were used more Assertive behaviours were used more
frequently with nursing/midwifery colleagues frequently with nursing/midwifery colleagues
than with management/medical colleagues. than with management/medical colleagues.
Most used assertiveness skills with other Most used assertiveness skills with other
grades of staff in their own profession. grades of staff in their own profession.
Responsibility to patients/clients emerged as a Responsibility to patients/clients emerged as a
supporting factor for using assertive supporting factor for using assertive
behaviour. Managers, the work atmosphere behaviour. Managers, the work atmosphere
and fear were viewed as obstacles.and fear were viewed as obstacles.
What are the assertive rightsWhat are the assertive rights
You have the right to...You have the right to...
1. 1. be treated with respectbe treated with respect
2. express feelings, opinions2. express feelings, opinions
3. put yourself first , for sometime3. put yourself first , for sometime
4. determine your own priorities4. determine your own priorities
5. ask for what you want5. ask for what you want
6. refuse without making excuses or 6. refuse without making excuses or
feeling guiltyfeeling guilty
7. make mistakes and be responsible for 7. make mistakes and be responsible for
them.them.
8. give and receive information as a 8. give and receive information as a
professionalprofessional
9. act in the best interest of the patient9. act in the best interest of the patient
10. be human10. be human
Barriers to assertive skills in Barriers to assertive skills in
nurses (1995)nurses (1995)
The results indicated that the 152 nurses The results indicated that the 152 nurses
sampled considered themselves to have sampled considered themselves to have
moderate to low assertiveness skills, and a moderate to low assertiveness skills, and a
significant negative correlation was found significant negative correlation was found
between the level of assertiveness and the between the level of assertiveness and the
perception of barriers inhibiting assertive perception of barriers inhibiting assertive
behaviour. The study concluded that behaviour. The study concluded that
assertiveness training is needed for qualified assertiveness training is needed for qualified
nurses nurses
RESPONSE PATTERNSRESPONSE PATTERNS
ROLE MODELINGROLE MODELING
REINFORCEMENTREINFORCEMENT
INVENTING A RESPONSEINVENTING A RESPONSE
NOT BEING ABLE TO THINKNOT BEING ABLE TO THINK
NO PROPER SKILLNO PROPER SKILL
CONSCIOUSLY CHOOSING RESPONSE CONSCIOUSLY CHOOSING RESPONSE
STYLESTYLE
Three Patterns of CommunicationThree Patterns of Communication
AggressiveAggressive
Nonassertive (Passive)Nonassertive (Passive)
AssertiveAssertive
Aggressive BehaviorAggressive Behavior
Directly standing up for personal rights
and expressing thoughts and beliefs in a
way which is often dishonest, usually
inappropriate, and always violates the
rights of the other person
Aggressive BehaviorAggressive Behavior
Goals of Aggressive BehaviorGoals of Aggressive Behavior::
domination and winningdomination and winning
forcing the other to loseforcing the other to lose
Winning is insured by humiliating, degrading, Winning is insured by humiliating, degrading,
belittling, or overpowering other people so that they belittling, or overpowering other people so that they
become weaker and less able to express and defend become weaker and less able to express and defend
their needs and rightstheir needs and rights
Aggressive BehaviorAggressive Behavior
Nonverbal intend to dominate other
Eye contact that tries to stare down,
dominate the other
Sarcastic, loud tone of voice
Parental body gestures such as excessive
finger pointing
Reasons People Act AggressivelyReasons People Act Aggressively
To get your point acrossTo get your point across
Don’t know another way to get your point Don’t know another way to get your point
acrossacross
For personal gain, controlFor personal gain, control
To avoid your own personal responsibilityTo avoid your own personal responsibility
Low self esteemLow self esteem
Anger related to previous nonassertionAnger related to previous nonassertion
Don’t have other coping mechanismsDon’t have other coping mechanisms
Reacting to another’s aggressionReacting to another’s aggression
Consequences of AggressionConsequences of Aggression
The other person gets defensive
Get rid of anger or other emotions
Lose friendships, other intimate
relationships, damage relationships
Affect work, lose job
Lose respect
Nonassertive BehaviorNonassertive Behavior
Violating your own rights by failing
to express honest feelings, thoughts,
and beliefs and consequently
permitting others to violate you
Nonassertive BehaviorNonassertive Behavior
Goals of nonassertive behavior:Goals of nonassertive behavior:
to appease othersto appease others
to avoid conflict at any costto avoid conflict at any cost
Message communicated:Message communicated:
My thoughts aren’t important; I don’t countMy thoughts aren’t important; I don’t count
I’m nothing; you are superiorI’m nothing; you are superior
I don’t respect your ability to take I don’t respect your ability to take
disappointments, handle your own problems. . .disappointments, handle your own problems. . .
Nonassertive BehaviorNonassertive Behavior
Evasive eye contact
Body gestures such as stepping back from the
other, hunching shoulders, covering the mouth,
nervous gestures
Voice tone may be singsong or overly soft
Hesitant speech pattern, nervous laughter
Gestures which convey weakness, anxiety
Reasons People Act NonassertivelyReasons People Act Nonassertively
Avoid confrontation
Personality
Fear of hurting the other person
Fear of rejection, losing the other person
Avoid aggression
Self esteem
Lack of skills
Cultural differences
Consequences of NonassertionConsequences of Nonassertion
Not getting your point across
Nothing changes, problems can get worse
Damages self esteem
Can lead to aggressive behavior
Other people can take advantage of you
Passiveness may involve…
•Flight
•Possibly respecting others’ rights
while ignoring your own rights.
•Not communicating directly when
the situation warrants it.
•Allowing others to “walk on” or
control you.
•Allowing your boundaries to be
violated.
Passive-Aggressiveness
•Fight-Flight pattern.
•Either respecting ONLY your rights
OR other’s rights.
•Not addressing the problem or
behavior.
•Talking about people behind their
back/Gossip
•Fluctuating between violating
others’ boundaries or having your
boundaries violated.
Assertive BehaviorAssertive Behavior
Standing up for personal rights and
expressing thoughts, feelings and beliefs
in direct, honest, and appropriate ways
which do not violate another person’s
rights
Assertive BehaviorAssertive Behavior
Goals of Assertive Behavior--
to get and give respect
to ask for fair play
to leave room for compromise when the
needs and rights of two people conflict
to communicate and develop mutuality
in relationships
Assertive BehaviorAssertive Behavior
Involves respect, not deference
Two types of respect:
respect for oneself
respect for the other person’s needs and
rights
Assertive BehaviorAssertive Behavior
Basic Message:
This is what I think
This is what I feel
This is how I see the situation
This message expresses who the person is
and is said without dominating,
humiliating, or degrading
Assertive BehaviorAssertive Behavior
Assertive Behavior is NOT:
simply a way to get what you want
manipulative
aggressive
irresponsible
Assertive Behavior Assertive Behavior
Nonverbals are congruent with verbals
Voice is appropriately loud to the
situation
Eye contact is firm but not a stare down
Body gestures denote strength
Speech pattern is fluent, expressive, clear,
and emphasizes key words
Special Techniques for Difficult Special Techniques for Difficult
SituationsSituations
Broken recordBroken record. Keep repeating your . Keep repeating your
point, using a low-level, pleasant point, using a low-level, pleasant
voice. Don’t get pulled into arguing voice. Don’t get pulled into arguing
or trying to explain yourself.or trying to explain yourself.
Eg: repeatingEg: repeating
Fogging. This is a way to deflect
negative criticism. You agree with
some of the fact, but you retain the
right to choose your behavior.
Eg: agreeing but not changing
Standing up for one’s basic human
right
Eg: I have the right
Assuming responsibility for one’s
own statements
Agreeing assertively
Enquiring assertively
Content to Process Shift. When someone
is trying to confuse the issue. Stop
talking about the problem and bring up
how the person is behaving right now.
Example: “You’re getting off the point.
I’m starting to feel frustrated because I
feel like you’re not listening.
Defusing. Letting someone cool down
before discussing an issue. Example: “I
can see that you’re upset. Let’s talk
about this later.” Also, if they try to stay
with it, you have the right to walk away..
Summarization. This helps to make sure
you’re understanding the other person.
Example: “So what you’re trying to tell
me is …”
Specificity. It’s really important to be
very clear about what you want done.
This helps prevent distractions
Thought stopping tehniquesThought stopping tehniques
Negative thoughts
Shout loud: STOP
As people practice assertive communication, As people practice assertive communication,
you can almost see that little spark of self-you can almost see that little spark of self-
respect glimmer, flicker, take hold, and burst respect glimmer, flicker, take hold, and burst
into flame.into flame.
People can sense it when you respect yourself, People can sense it when you respect yourself,
and they will treat you with respect. And that and they will treat you with respect. And that
is the ultimate goal of assertive is the ultimate goal of assertive
communication.communication.
What is the behavior of an What is the behavior of an
assertive nurseassertive nurse
-appears self-confident and composed
-maintains eye contact
-uses clear, concise speech
-speaks firmly and positively
-speaks genuinely, without sarcasm
-is non-apologetic
-takes initiative to guide situations
-gives the same message verbally and
nonverbally
What are the advantages of What are the advantages of
assertive communication? assertive communication?
-get what you want when you clearly ask for it-get what you want when you clearly ask for it
-people respect clear, open, honest, -people respect clear, open, honest,
communicationcommunication
-stand up for your own rights and feel self--stand up for your own rights and feel self-
respectrespect
-avoid the invitation of aggression when the -avoid the invitation of aggression when the
rights of others are violated.rights of others are violated.
-more independent-more independent
-you become a decision-maker-you become a decision-maker
-you feel more peaceful and comfortable with -you feel more peaceful and comfortable with
yourselfyourself
What constitutes responsible What constitutes responsible
communication for a nurse?communication for a nurse?
-focus on the nursing process and problem--focus on the nursing process and problem-
solving processsolving process
-considers the world of the client and the -considers the world of the client and the
client's familyclient's family
-is a client advocate-is a client advocate
-open to trusting intuition-open to trusting intuition
-treats each person as an individual-treats each person as an individual
APPLICATION…….APPLICATION…….
Several research studies have identified assertiveness Several research studies have identified assertiveness
training as a useful tool in the prevention of alcohol-use training as a useful tool in the prevention of alcohol-use
disorders.disorders.
[16][16]
Psychological skills in general including Psychological skills in general including
assertiveness and social skills have been posed as assertiveness and social skills have been posed as
intervention for a variety of disorders with some intervention for a variety of disorders with some
empirical support.empirical support.
[17][17]
In connection with gender theory, "Tannen argues that In connection with gender theory, "Tannen argues that
men and women would both benefit from learning to men and women would both benefit from learning to
use the others' style. ... So, women would benefit from use the others' style. ... So, women would benefit from
assertiveness training just as men might benefit from assertiveness training just as men might benefit from
sensitivity training".sensitivity training".
[18][18]
Evaluating the effect of self-awareness and Evaluating the effect of self-awareness and
communication techniques on communication techniques on
nurses'assertiveness and self-esteem (2012)nurses'assertiveness and self-esteem (2012)
A significant difference A significant difference
between assertiveness and self-esteem scores. between assertiveness and self-esteem scores.
There was a positive relationship between There was a positive relationship between
assertiveness and self-esteem. The course assertiveness and self-esteem. The course
lasted 14 weeks for a total of 3 h per week. lasted 14 weeks for a total of 3 h per week.
The teaching methods focused mostly on The teaching methods focused mostly on
active student participation, demonstration, active student participation, demonstration,
role play, experience and experience sharing, role play, experience and experience sharing,
homework, constructive feedback, and homework, constructive feedback, and
watching films. watching films.
The effects of assertiveness training in patients with The effects of assertiveness training in patients with
schizophrenia (2013)schizophrenia (2013)
(1) assertiveness significantly improved from (1) assertiveness significantly improved from
pre- to post intervention and was maintained pre- to post intervention and was maintained
until the follow-up; (2) anxiety regarding until the follow-up; (2) anxiety regarding
social interactions significantly decreased social interactions significantly decreased
after assertiveness training; and (3) satisfaction after assertiveness training; and (3) satisfaction
with interpersonal communication slightly with interpersonal communication slightly
improved after the 12-session intervention and improved after the 12-session intervention and
at the 3-month follow-up.at the 3-month follow-up.
Criticism…………..Criticism…………..
Some authors stress that assertiveness is not always Some authors stress that assertiveness is not always
practiced in a balanced way, especially by those new to practiced in a balanced way, especially by those new to
the process: "[One] problem with the concept of the process: "[One] problem with the concept of
assertiveness is that it is both complex and situation-assertiveness is that it is both complex and situation-
specific. ... Behaviors that are assertive in one specific. ... Behaviors that are assertive in one
circumstance may not be so in another".circumstance may not be so in another".
[19][19]
More More
particularly, while "unassertiveness courts one set of particularly, while "unassertiveness courts one set of
problems, over-assertiveness creates problems, over-assertiveness creates
another."another."
[20][20]
Assertiveness manuals recognize that "many Assertiveness manuals recognize that "many
people, when trying out assertive behaviour for the first people, when trying out assertive behaviour for the first
time, find that they go too far and become time, find that they go too far and become
aggressive."aggressive."
[21][21]