ATTITUDE BY SHARAD JUREL(50) ppt.pdf.pptx

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1. ATTITUDE

2. The Iceberg How much do you see of an iceberg?

3. The Iceberg Only 10% of any Iceberg is visible the remaining 90% is below sea level.

4. The Iceberg The Iceberg phenomena is also applicabe on human beings…

5. The Iceberg

6. An attitude is a hypothetical construct. It can be defined as the mental disposition or posture that a peron adopt towards a situation, Person, or event. The way a person views something or tends to behave towards it, often in an evaluative way. Introduction

7. It is also important to understand that attitudes are not permanent, r ather they change acc - ording to circumstances.

8. Formation of Attitude Attitude form directly as a result of personal experience with people, situations, objects, and ideologies. This process develops overtime. Person’s experiences and education p lays an important role in attitude Formation.

9. Components of Attitude 1. Affective: This involves a person's feelings/emotions about the attitude object. 2. Behavioral T he way one behaves or acts toward an attitude object. 3.Cognitive I nvolves a person's belief/knowledge about an attitude object.

10. Types of Attitudes Positive Attitudes Negative Attitudes Neutral Attitudes Implicit Attitudes Explicit Attitudes

11. Measurement of Attitude Attitudes can be measured through various parameters such as surveys, interviews and tests. These methods allow us to understand the depth and prevalence of a person's attitude. This proc- ess can be both quantitative o r qualitative.

12. Attitude change While attitudes can have a powerful effect on behavior , they are not set in stone . The same influences that lead to attitude formation can also create attitude change.

13. Theories on Attitude Change 1. Self Perception Theory 2. Cognitive dissonance Theory 3. Elaboration likelihood Theory

14. Self-perception Theory . Self-perception theory says that people learn about their own attitudes and character traits by observing their own behaviour. Explanation : People infer their attitudes and feelings by observing their behavior and the situation in which it occurs. This often happens when people are unsure about their feelings toward something .

15. Cognitive Dissonance Theory In some cases, people may alter their attitudes to better align them with their current behaviors . Cognitive dissonance is a phenomenon in which a person experiences psychological distress due to conflicting beliefs and behaviors . To reduce this tension, people may change their attitudes to match their actual behaviors or alter their behavior to be more congruent with their beliefs .

16. Social Impact of Attitude Attitude has a profound impact on society. It plays a vital role in making our social relationships stronger. A positive attitude can help bring about positive changes in society , while a negative attitude can cause division and conflicts.

17. Attitude and Leadership Attitude is extremely important in leadership . A positive attitude motivates the team and guides it towards success. Good leaders influence others with their attitude and create a Positive work environment.

18. Attitude and Behaviour

19. How can we develop our Personality and Attitude:- We can do this through: Self image and Self reformation. Education and Hard work. Discipline and Organisation . Belief in goodness, truth and many more.

20. Conclusions * Attitudes do not predict single behaviours. Attitudes are related to multiple behaviours ( behavioural patterns ). Attitudes influence behaviour through influencing intention. * Intention is the better predictor of behaviour. In order to understand intentions and behaviours , need to know about beliefs and attitudes.

21. The CHOICE is yours * With a Bad attitude you can never have a positive day. * With a Positive attitude you can never have a bad day.

22. “Things are the way you think they are, because you think they are that way. THE FINAL WORDS

23. THANK YOU