Audiovisual Subtitling Cultural References.pptx

Discussion on translation cultural references in subtitles.

1. Translation for Specific Purposes Subtitling Cultural References

2. I. DISCUSSION 15 minutes group activity TABLE OF CONTENTS II. DEFINITION Cultural References III. DETERMINING CR Types of Cultural References IV. TRANSLATION STRATEGIES Overcoming Cultural References V. MID-TEST Individual Work Instruction

3. What is a Cultural References? Give 3 examples of Indonesian cultures that might be challenging to be translated into English. Explain the possible difficulties while translating them. DISCUSSION

4. Irene Ranzato “ culture bound terms , realia , culture bumps and, more recently, culture specific references” ” “ a phenomenon ( referent ) that exists in real life ( extralinguistic ) within a certain culture ( cultural ) and is expressed through the language of that culture ( cultural linguistic expression ) ” Jan Pedersen Definition

5. REAL-WORLD CULTURAL REFERENCES Categories Examples Geographical References Phenomena, general locations, unique locations, endemic animals or plants Ethnographic References Food and drink, object of daily life, work, art, media and culture, groups, weights and measures, brand names/personal names Socio-political References Administrative/territorial unit, institutions and functions, socio-cultural life, military institution and objects, personal names/institutional names

6. INTERTEXTUAL CULTURAL REFERENCES Categories Definition Overt Intertextual References An explicit reference to another well-known reference Covert Intertextual References A non-explicit reference to another well-known reference

7. DETERMINING CULTURAL REFERENCES III

8. REAL-WORLD REFERENCES SOURCE CULTURAL REFERENCES: references embedded in the SC, no matter how well known they are in the TC. Ex: Pulau Dewata INTERCULTURAL REFERENCES: references that have forged an objectively identifiable bond between SC and TC. Ex: Santa Claus, Valentine 3 rd CULTURE: elements that “do not originally belong either to the SC or the TC but to a third culture”. Ex: Pepes Ikan in Masterchef Australia for Arabian viewers. TC REFERENCES : exotic for the SC but not for the TC . Ex: Indonesian culture in a film ‘Ticket to Paradise’ translated into Bahasa Indonesia

9. INTERTEXTUAL REFERENCES OVERT INTERTEXTUAL ALLUSION: Sisyphus: The Myth COVERT INTERTEXTUAL ALLUSION: The Super Mario Bros. Movie INTERTEXTUAL MACROALLUSION: the entire ST functions as a referent or marker for another cultural artefact. Ex: Bridget Jone’s Diary (Jane Austen’s Pride and Prejudice )

10. TRANSLATION STRATEGIES IV.

11. TRANSLATION STRATEGIES STRATEGIES Examples Loan Waltz, Rock and Roll Literal Translation “Natural” Book of The Dead => Buku Kematian Calque “Odd” Red Light District => Kawasan Lampu Merah

12. TRANSLATION STRATEGIES STRATEGIES Examples Explicitation “specification, generalization and addition” Substitution Croissant => pastri Transposition Nickle => sen

13. TRANSLATION STRATEGIES STRATEGIES Examples Lexical Recreation Mirror of Erised => Cermin Tarsah Compensation “making up for a translational loss in one exchange by being more creative or adding something extra” Omission “deletion of terms and expression”

14. MID TEST INSTRUCTION V.

15. INSTRUCTIONS 1. CHOOSE ONE FILM WITHIN YOUR STUDY GROUP 2. ANALYZE THE TRANSLATION STRATEGIES USED IN THE FILM SUBTITLE 3. REPORT IS WRITTEN INDIVIDUALLY Each student analyze a different 10 minutes of the film chosen by the group. 4. REPORT CONTENT : Film synopsis in your own words Transcription of the dialogues Analysis on the Translation Strategies References Time Stamp Source Text Target Text 10:00 10:02

16. MANY THANKS! GOOD LUCK!!! Please keep this slide as attribution