Authentically Social by Corey Perlman - EO Puerto Rico

Social media for business

1. Corey Perlman
@CoreyPerlmanSpeaks

2. Before we begin…
•Question I’m always
asked…
•I want your feedback.

3. Audit Your Pro
fi
files
•Open your IG and LI
•Give yourself a grade
•Muy bien? No bueno!

4. •Multiple chapters
•A variety of content
•A cast of characters
Become Authentically Social

5. Are you adding
value?

10. Where are we seeing results?

14. •Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement

15. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

16. Best Practice:
Have a Content
Calendar

19. Best Practice:
Instead of creating
content, capture it!

20. Best Practice:
Let your customers
do the talking.

21. Best Practice:
Pictures in motion

22. Best Practice:
Always use
captions

23. Best Practice:
Reel Covers

25. Best Practice:
•Pinned content
•Stories/Highlights
•Grid = Website

26. Pinned posts
Keywords in bio
Best Practice:

27. Learn to Love
Linkedin!
Best Practice:

28. Professional summary
is not a resume
Best Practice:

30. •10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.

31. Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4

33. •15 min a day, 2x per week
•The best kind of reminder
•Algorithm boost
LinkedIn’s Currency

34. Best Practice:
Be Yourself…
At Work.

36. What challenges are your customers
facing that you can help solve?

37. Best Practice:
Take us behind
the scenes!

40. Best Practice:
Highlight your culture

43. Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!

49. •Idea creation
•1st draft
•Email marketing
•Blog posts
•Social media posts
Social Media Uses for AI

50. FloorCon.com

51. BrasMedicalSpa
.com

52. Gersh Academy

53. •It’s a rough draft - always edit
and personalize
•Ask AI to interview you first
•Practice your prompts
•Ask for revisions (more
conversational tone)
AI Best Practices

54. •One Best Practice?
•Who has the first question?
In Summary (Take Action!)

55. Thank You!

57. Thank You!
[email protected]
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks