Axis-Groups-Company-Profile-Q:1-2021.pdf

Axis group profile

1. Axis Group International
Company Profile
Qi 2021

axisgroup

Global Markets. Connected 4 Imperial

2. $ axisgroup

an Imperial company

Global Markets. Connected

Axis Group provides market access solutions. For clients that compete
in complex international markets, our deep capabilities, expertise and
commitment translate into business performance and profitability

+ Global Procurement & Supply
+ Market Expansion

+ Corporate Advisory

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

www.axisgroupinternational.com

3. Agenda

1. Axis Group International - Overview
2. Our Businesses
+ Global Procurement 8 Supply
+ Market Expansion
« Corporate Advisory
3. Key Clients & Case Studies
4. Key People
5. Appendices

4. Axis Group solves our clients’ complex globally connected supply chains through
our specialised capabilities in Global Procurement & Supply, Market Expansion &
Corporate Advisory

Overview of Axis Group's Business Units

Business growth in international markets

International Market Expansion

* Market Insight, Planning & Decision
Support

+ Marketing & Brand Management

+ Business Development & Sales

+ On-the-ground Support & Execution

Better buying from global markets

Global Procurement & Supply

+ Integrated Sourcing & Supply
+ Global Procurement Services
+ Capital Project Procurement Solutions
+ Professional Resourcing

Outbound Supply Chain Solutions

Inbound Supply Chain Solutions

Insight and action despite cross-border complexity

order Corporate Advisory

+ Strategic Advisory + Transaction Advisory

Strategic Insight & Implementation Solutions

Global Markets. Connected 4

5. Our Global Procurement & Supply, Market Expansion and Corporate Advisory

solutions in more detail

| Global Procurement & Supply

Comprehensive global procurement & supply solutions that
drive down cost, assure quality, expedite schedules and
mitigate risk

Integrated Sourcing & Supply
‘Global sourcing
International logistics
Supply to site / distribution / delivery

Global Procurement Services
+ Procurement advisory

Strategie soureing
+ Transactional procurement

‘Outsourced & managed procurement solutions

Capital Project Procurement Solutions

+ CAPEX procurement project management

+ Sourcing & transaction management

+ Quality management (QA/GC}, inspection, testing &
expediting

+ Project logistics

Professional Resourcing

+ Skills 8 resource gap analysis

+ Talent & skills identification

+ Placement & on-boarding management
‘Ongoing management and interaction

[ Market Expansion

We deliver solutions for China and selected key markets:
we lake products, brands, technologies, services and raw
‘materials to market, build brand reputation and accelerate
sales & market share

Market Insight, Planning & Decision Support
Market scoping & competitive landscape

+ Partner due

Marketing & Brand Management
Marketing strategy. planning & communications
Brand activation 8 management

+ Digital & social marketing services
In-country product / service representation

Business Development & Sales

+ Ghont/ partner engagement strategy
Fovto-to-market & channel partner management

+ Sales management (lead development to tinal pursuit)
Negotiation, contracting & order management

On-the-ground Support & Execution
+ Distribution & togisties
+ E-commerce solutions & support
Asia team recruitment & training
+ 8PSP management (legal, registration agency. ete.)

| corporate Advisory

Trusted niche cross-border strategic and transaction
advice, with implementation support to underpin
‘growth and performance

Strategic Advisory
Strategy formulation & implementation support to
drive decision making, growth & profitability

+ Research & analytics
Strategy formulation
+ Strategy implementation

Transaction Advisory
Independent corporate finance advisory
& transaction origination services

‘Origination services
Financial advisory

Due diligence

Transaction project management

International Inbound
Supply Chain Solved

International Outbound

International Market
Complexities Solved

Supply Chain Solved
T

Global Markets. Connected

6. We leverage deep capabilities across our clients’ value chains - we have
developed a unique experience curve

Client Value Chain and Our Capabilities

Logistics Distribution & Supply

+ Control towers: ibutor identification, selection and

+ Logistics, supply chain and 3% party management management

+ Transportation, warehousing + Order management and processing

+ Inventory management + Kitting ~ product assembly,
Contract terms management + Supply chain finance ackaging, ete. Buyers
‘Quality management and + Demand management and
expediting warehousing

Project and risk management

Extensive Supplier Database

with focus on emer

+ Emphasizes ‘actions and transactions’ through
strategy implementation

Collaborates with clients and provides integrated

solution: nei value chain

+ Has success ‘cost down solutions and

Enable Cost-down Solutions
Enable cost-down and average savings o a

CAPEX Projects and OPEX/ MRO Supply mitigated within

panic i tracing i Spor 0 pda Capi ae and OPEXMAO across
end in transacting in over 80 product © eros © ce,

Approaches ‘energy, agri and agri-processing, power &

Infrastructure, transport, construction,

‘manufacturing, engin
Global Reach healthcare:

ing, packaging and

7. Vision, Mission & Objectives

Mission Global Markets. Connected

KD

NW,

To be a leader in providing global
market access for our clients

Shareholder & Stakeholder value

Strategic Intent

tomer Operational
falue Co ty

Shareholder
&
Stakeholder
Value

Financial
Value

8. Guiding Principles & Values

Axis Group operates in a manner consistent with the highest international professional and corporate
governance standards, and we respect the environment to assure sustainability

By developing strong relationships with our conte.
‘our business I a brand they know and trust

ho way we cary oursoives, our attitude and An active approach in problem solving and
aquell form the way in which wo engago p ‘thought Iaderenp
‘nth our lents

Having or showing insight and sensitivity,
‘specially with respect 10 another’ bles
‘nd trations

The quality of bening easily without breaking

axiIsgroup
an MPENAL como,

We bol in honesty, truthtuness and
‘ecountailly lor ona atone

Quality is doing the right things right Sustainable organizations strive to balance the
lo meet or excod the expectations of | Quality & plo bottom In of people, plane. and prof
our le A {achieve long-form suceoss and viablly

Easing ta a spat te company pts

9. Axis Group Sector Focus

Industry & Sector Experience

Extractive
+ Agriculture and agri-processing

+ Mining and energy

+ Raw materials processing and beneticiation

Industrial and manufacturing

+ FMCG/general merchandise (retail, apparel and footwear)
+ Automotive, robotics, packaging and chemicals

+ Power, infrasteuctur

transport, construction and renewables
+ Heavy engineering, machinery, and light industrial manufacturing
Services

+ Banking, insurance and other financial services

+ Logístico and supply chain

+ Information technology and communications

+ Consulting, engineering and professional services

10. Axis Group is a subsidiary of Imperial

+ Take ownership of inventory &
responsibility
for the full order to cash function

+ Build complex route-to-market solutions
that provide our clients & principals’
access to consumers across Southern,
East & West Africa -mainly in healthcare
& consumer industri

®

Leading provider of
market access &
logistics solutions

$

USD3 billion in
revenue in 2020

Imperial at a glance

Logistics Africa

+ Integrated freight management &
‘contract logistics provider with significant
scale, offering end-to-end solutions in key
industries using technology as a
differentiator

+ Reduce time-to-mark
‘customer service
& mitigate risk

improve

¥

Key industries -

healtheare, consumer,

automotive, chemicals
‘and industrial

wwwimperiallogistics.com

am

25,000+ employees
in 26 countries

Imperial

beyond possibility

+ Partner with clients to i
functions
into their end-to-end supply chain

+ Leading capabilities in chemical &
automotive industries

+ Specialised express distribution
capabilities

Ranked among
top 30 global
logistics providers

10

11. Imperial and Axis Group have significant international presence, with focused
solutions in our chosen markets, where Africa and Asia play central roles

4B Axis Group offices

is Group presence

@ Imperial presence & partnership network sy #
Johannesburg Perth

a

12. Agenda

1. Axis Group International - Overview
2. Our Businesses
+ Global Procurement 8 Supply
+ Market Expansion
+ Corporate Advisory
3. Key Clients & Case Studies
4. Key People
5. Appendices

13. Our Global Procurement & Supply, Market Expansion and Corporate Advisory

solutions in more detail

| Global Procurement & Supply

Comprehensive global procurement & supply solutions that
drive down cost, assure quality, expedite schedules and

mitigate risk

Integrated Sourcing & Supply
‘Global sourcing
International logistics
Supply to site / distribution / delivery

Global Procurement Services
+ Procurement advisory

Strategie soureing
+ Transactional procurement

‘Outsourced & managed procurement solutions

Capital Project Procurement Solutions

+ CAPEX procurement project management

+ Sourcing & transaction management

+ Quality management (QA/GC}, inspection, testing &
expediting

+ Project logistics

Professional Resourcing

+ Skills 8 resource gap analysis

+ Talent & skills identification

+ Placement & on-boarding management
‘Ongoing management and interaction

[ Market Expansion

We deliver solutions for China and selected key markets:

we lake products, brands, technologies, services and raw
‘materials to market, build brand reputation and accelerate

sales & market share

Market Insight, Planning & Decision Support
Market scoping & competitive landscape

+ Partner due

Marketing & Brand Management
Marketing strategy. planning & communications
Brand activation 8 management

+ Digital & social marketing services
In-country product / service representation

Business Development & Sales

+ Ghont/ partner engagement strategy
Fovto-to-market & channel partner management

+ Sales management (lead development to tinal pursuit)
Negotiation, contracting & order management

On-the-ground Support & Execution
+ Distribution & togisties
+ E-commerce solutions & support
Asia team recruitment & training
+ 8PSP management (legal, registration agency. ete.)

| corporate Advisory

Trusted niche cross-border strategic and transaction
advice, with implementation support to underpin
‘growth and performance

Strategic Advisory
Strategy formulation & implementation support to
drive decision making, growth & profitability

+ Research & analytics
Strategy formulation
+ Strategy implementation

Transaction Advisory
Independent corporate finance advisory
& transaction origination services

‘Origination services
Financial advisory

Due diligence

Transaction project management

International Inbound
Supply Chain Solved

International Outbound

International Market
Complexities Solved

Supply Chain Solved
T

Global Markets. Connected

13

14. Global Procurement &

Axis Group Global Procurement & Supply supports our clients’ end-to-end
supply chain

Where we play

End-to-End Integrated Solutions ———>
Global Supply

e Supe in End
E
u
es Equipment N \ mue } \
Our interventions

is) Consolation

© © torino BF ant Audi Savery Av 66 Buy sal Fr
Rs o e ®

fon Resourcing

e Contracting Arrangement

14

15. @ Global Sourcing

+ Global supply chain strategic
intelligence

+ Strategic sourcing

+ Supplier identification, selection and
management

+ Contract terms management

+ Demand and specification
management

+ Quality management and expediting
+ Sourcing support

+ Supplier relationship management

+ Project and risk management

@ International Logistics

+ Control towers overseeing
integrated supply networks

+ Inventory management

+ Logistics, supply chain and 31% party
management

+ Transportation, warehousing

+ Warehouse management and control
+ Customs clearance management

+ Supply chain finance

We supply you - Our Integrated Sourcing & Supply offering in more detai

e Supply to Site / Delivery

/ Distribution

+ Order delivery and processing

+ Kitting — product assembly,
repackaging, etc. within origin
country

+ Supply management and
warehousing

Y

Y

Y

Manage & identify qualified
global suppliers from best
cost countries

Improve logistics
management across value
chains

Provide integrated buying
solutions for a variety of
different industries

Global Procurement &

15

16. We optimise your procurement - Our Global Procurement Services offering in

more detail
@Procurement Advisory

+ BCC opportunity assessment
(savings potential diagnostic)

+ Market intelligence and supply
market analysis

+ Benchmarking analysis
+ Procurement maturity

O Strategic Sourcing

+ Global sourcing strategy
formulation

+ Category strategy development
+ Supplier identification

+ Supplier evaluation

+ Supplier pre-qualification

Transactional
O procurement

+ Contract management

+ Supplier relationship
management

+ Supplier risk management

+ Site visits and supplier audits
(commercial, technical, CSR

Global Procurement &

Outsourced &
managed
procurement
solutions

+ Strategic sourcing and
transactional procurement
(Outsourced International
Procurement Office)

+ Productisation (i.e. cost
reduction programmes)

assessment has and HSE) e ole
+ Improve procurement FAP PEQGRES management + Quality management, QA/QC

processes + Supply chain and logistics and expediting

mapping | ‘ssi

+ Enhance procurement + Installation and commissioning

capabilities + Negotiation and contracting support
+ Procurement process tender + Rapid sourcing programmes | + Logistics management

support + Buying trips + After-sales service support
Supply chain rekseesesiment + Supply chain risk mitigation + Supply chain risk mitigation

I y y

Enhance procurement
capability & performance

time delivery

Realise cost savings, on-

quality

& ensuring

Benefit from BCC
sourcing with minimal
upfront investment

16

17. We support your pro
more detail

@ Capex Procurement
Project Management

+ Project and risk
management

+ Global supply chain strategic
intelligence

+ Supply market analysis
+ Contracting strategy

+ Supplier performance
evaluation process design

+ Demand and specification
management

ects - Our Capital Project Procurement

Sourcing &
O Transaction
Management

Quality Management
6 (0A/ QC), Inspecting,
Testing & Expediting

+ Document preparation

+ Supplier identification, selection
and management

+ Sample collection and testing

+ Site visits and supplier audits
(commercial, technical, CSR
and HSE)

+ Quality management and
expediting; Fabrication quality
assurance and control

+ Inspection and testing

+ Negotiations; Sourcing
optimization

+ Contract terms management

+ Supplier relationship
management

+ Operational purchasing
management |

+ 3rd Party, subcontractor and
sub-supplier management

+ Installation and commissioning
support

+ Warranty Claims
+ After-sales service support

+ Supplier financial compliance
monitoring

+ Accounts payable processing

Global Procurement &

Solutions offering in

O Project Logistics

+ Control towers overseeing
project supply networks

+ Logistics, supply chain
and 3rd party
management

+ International freight
management and customs
clearance

+ Transportation,
Warehouse management
and control

+ Inventory management

+ Supply chain finance

y

Effectively manage the
project from sourcing to
logistics process

y

y

Provide strategic solutions
to unique project
requirements

Improve project
management across the
value chain

17

18. We strengthen your team - Our Professional Resourcing offering in more detail

Skills & Resource Gap
Analysis

+ Client needs analysis

+ Essential skills identification

+ Resource gap analysis

+ Resourcing strategy
development

+ Job description development
(as needed)

Talent 8 Skills
O identification

+ Identification, filtering and
preliminary engagement of
Potential candidates

+ Expectation and role
clarification

+ Compatibility assessment

+ Candidate shortlisting for ‘best
hire’ potential

+ Client interviews

+ Quick and effective turn-
around time

Placement 8
O Onboarding
Management

+ Selection and formal offer

+ Placement and onboarding
facilitation management

+ Flexibility
+ Payroll management

+ Management of compliance and
administrative issues

Global Procurement &
Supply

Ongoing
O Management
8 Interaction

+ Continuous support and
management throughout
the engagement process

+ Strong relationship building
to ensure continuity

y y y y
Locate ‘gap’ areas & aan Management & support
Achieve a shortlist of best | | Place professional talent in
develop strategies to fulfill throughout the end-to-
eds hire’ candidates key roles

end process

18

19. Market Expansion

Axis Group’s comprehensive Market Expansion solutions address our clients’
complex challenges in their international outbound supply chain

Where we play

Wholesale petal services

demand generation

Distributor

customs
Giearance

Our interventions

Market Insight
Planning 8 Decision

Marketing & Brand Business Development on-the-ground
Support à Sales

Management Support & Execution

19

20. Our Market Expansion offering in more detail

@Market Insight, Planning
& Decision Support

+ Market scoping
+ Key stakeholder identification
+ Competitive landscape

+ Channels to market

+ Commercial environment

+ Regulatory framework

+ Partner due

+ Opportunity assessment &
prioritization

+ Business / action plan
development

iligence

eMarketing & Brand
Management

+ Marketing strategy & planning
+ Marketing communications

+ Brand activation & management
+ Corporate communications

+ Events management

+ Digital and social media services

+ Product education &
representation

Business Development
O ¿sales

+ Client/channel engagement
strategy
+ Lead development to
opportunity management
+ Sales management including
pursuit management / final
pursuit; first client acquisition
+ Negotiation, contracting and
order management
| + Ongoing client and/or
distributor relationship
management (CRM)

| + E-commerce solution

Market Expansion

Eon the-ground
Support & Execution

+ Export/import formalities

+ Warehousing & logistics

+ Company and product
registration

+ Legal support (IP, dispute
resolutions, etc.)

+ Asia team recruitment &
training

+ Third party management &
interventions

I

y

y

Enhance market
knowledge and planning

Grow brand, BD capacity 8 acquire
clients in new markets that
significantly impact revenue

Ensure effective
implementation &
execution

20

21. @ Research and Analytics

+ Regional/country macro assessment
(macroeconomic, socio-political,

entry and exit barriers, risk, outlook,

etc.)

+ Industry assessment (market
dynamics, competitive landscape,
channels to market, regulatory
framework and policy investigation,
key client attributes, etc.)

+ Global market studies and supply
market assessment

+ Partner/competitor due diligence

+ Assessment of Chinese/Asian
outbound engagement

@ Strategy Formulation

+ International growth strategy,
models and strategic positioning

+ Stakeholder/strategic partner/client
identification, filtering and selection

+ Operational due diligence and
optimisation strategy

+ Asia/ Africa market entry strategy

+ China/Asia/ Africa inbound and
outbound opportunity assessment
and prioritisation

+ China/Asia/Global sourcing (and
supply) opportunity scoping

Our Strategic Advisory service offering in more detail

@ Strategy Implementation

+ Stakeholder prioritisation and
engagement

+ Partner negotiation and
management

+ Business/ action plan
development

+ Organisation change
management

+ Tender facilitation and support

+ Company operational set-up
support

+ China/Asia/ Africa field
investigation

Y

y

Y

Develop a deeper strategic
Understanding of markets 8
industry dynamics

Identify 8 analyse growth
opportunities & evaluate
how to capture them

Successfully implement
strategies to drive
performance & impact

Corporate Advisory

21

22. Our Transaction Advisory service offering

@origination Services

+ Opportunity scoping

+ Target / project identification,
filtering and selection

+ Strategy formulation

+ Stakeholder relationship
development and management

O Financial Advisory

+ Modeling and model evaluation

+ Valuation and pricing
assessment

+ Terms and structure
establishment

+ Funding solutions

O Due Diligence

+ Operational
+ Financial

+ Technical

+ Legal & regulatory
+ Taxation

+ Shareholders

Corporate Advisory

@ Transaction Project
Management

+ Negotiation and communications
assistance

+ Documentation

+ Risk identification and
mitigation

+ Relationship and scheduling
management

y

y

y

y

Identify the opportunity,
select target companies
for engagement &
determine strategy

Establish project /
company / commodity
reality, viability & potential

Establish asset value &
funding solutions - or
commodity transactions
structure

Assist in transaction
management & completion

23. Agenda

1. Axis Group International - Overview
2. Our Businesses
+ Global Procurement 8 Supply
+ Market Expansion
« Corporate Advisory
3.Key Clients & Case Studies
4. Key People
5. Appendices

24. Selected Clients

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25. Selected Clients across our Businesses and Sectors

Mining &
Resources

Construction &
Engineering

Manufacturing

Other

Global Procurement & Supply Market Expansion Corporate Advisory
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26. Selected Clients around the World

We have served small-med-
large size companies, that are
local, regional and global

Our primary focus is mid-
‘market or regional players -
listed or large privately held
enterprises

Secondary - global players
where Axis Group can address
opportunity

We started in SA and China,
expanded to Asia, Australia,
then Latin America and now
the US/EU

Solid China position:

+ Substantial networks/relationships

+ Strong brand equity

+ Systematic methodologies and approach

+ Extensive supplier database and
‘supplier relationships

+ Category management knowledge

+ Mining, energy, EPC, industrial, steel,
chemical, packaging, healthcare
category knowledge

y ra

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Significant = FE “sng

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markets for

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community
formation in
core markets

26

27. Selected Case Studies: Global Procurement & Supply

Leading Global Gold Mining

Company

Mining

+ Supphing a strategic
the ett aba pene
‘hain setup from China 0 North Amerika

+ Provided strategic solitons incluing specication
development. supper entiation, evaluation

ogoliain, sample arrangement. ab testing
ÑOS. payment management opistic
1 supplier performance

Leading Multinational Retai
Retail

+ Current assisting the Group in analysing is
existing procuromont practices

Global Procurement &
Suppl

Australian Electricity
Distribution Company
Utility

Conductos compronensivo spend
Analyee and asoss global Des sourcing
polenta ea spend inormation 19
iy
led to BOCH. Icons
ion of = USD 2

Selected, deines and mapped 15 focus
Estegoniós commotion in 3 istiner
‘waves based on cost saving potenti
Complosty and risk

Leading Australian EPCM for the Oil

& Gas Industry

Petrochemical/ Engineering
\donteaton, evaluation ang aaection 01 key Chinese
‘manufactures or Moca UNG Pants

+ Managed and coordinated tengering by muliple
manufacturers and sevice provide (engineering
Contant e pay necio companies tes
Services provider) to supoW custom. design
‘auipment with complex dlvery requirements 27

28. Selected Case Studies: Market Expansion

Global Insurance Technology
Platform Company
Technology

‘Assisted the company In developing koy Chinos,
lag an on:the-ground

+ Asisid the company with market prong and
potential cont engagement

u.

Leading International Wine and

Spirits Company Leading African Insurance Player

Consumer Services
+” Developing and growing koy accounts and :
Sstribvtors within on. and fade channels and +

commerce plaiorme in Ine Chinese market

Scope ofthe overall opportunity

+ Developed à strategie ramowork and posable strategic
‘options that integrate and match tho lens core
‘competencies win In landscape and opportunity

/ inthe Russian CIS markets

DD casino otisnore mining

Market Expansion

Leading Manufacturer of Port
Handling and Wharf Equipment

Industrial

+ Porlormed a comprehensive study of our cient
competitiveness M tho Cinoso 43 we as Russian CIS
loading arms, valves, urnacos and ele motors

+ Developed a comprehensive market entry strategy
nd assstod the con in estable a saos network

Company

Y

+ Conducted an in-depth analysis and
‘sssocement of wable comm area and
corporate vehicles that wil faitate the
Best possible presence and customer
engagement in China

28

29. Selected Case Studies: Corporate Advisory

Leading Gold Miner

Mining
‘Advised the company inthe dsposa ol
2 rategie mining intrest

Global Information
Technology Company

Technology

+ onduciod a China acquistion
farget entiation, election and
Strategie support project. which
Fed 0 the suscossit acqulaion of
A Chinese software company

Leading Global Seaborne Iron Ore
Supplier

Industrial
Poma a compronntiv sty of Chis ro and Geln
Lana (or en conte Ges iros Mining
Forecasted Chinas ste! production over the next 5 years A
In order fo hon the euren! Sato ramework
Provided insight through a comprehensive au of
Chinas ron or Indust with 3 peche ocus on domesti

Large Diversified Global Mining

Provided supply chain team enhancoment
solutions via ne placement o à team of
rotossionas ino their company. o. contract
managers, category managers, comedy
Specialists and senior category spadalsts

Corporate Advisory

Leading Metals and Minerals Trading

Company

Mining

+ Ideniica, evaluated, selected and engaged with key Chinese
Understanding ef the curren stuaion and long-term outlook of
China's bauxite, alumina and aluminium environment

+ The projec also inlodod the dovetopment 01 a detalles report
on the aluminum industry with particular focus onthe culook
nd implications forthe company

Private Investment Consulting Firm

Services

= “Conducted an in-dopth analyis and assosemont of the
global and China quartz and luorapar marke dynamics in
{he context of moving the commodly from Mongolia to
China and through Chinato nernatonal markets

+ Conduetod an in-depth review 01 Key Huorapar market a
order to gai a clearer pleture ol demand patterns in
Soloctad markets (Key counties are in Asa) and dent
Botental customers or the clients stock ofthe
Commodity

29

30. Selected Cases: Global Procurement & Supply and Market Expansion

No.

‘China/ Asia Sourcing Support for Healthcare Products
Supplier Identification, Engagement, Shortlisting and Indicative Price Collection

Low Cost Country (LCC) Sourcing Facilitation

Global Sourcing Proposal for Cost Reduction - Spend Analysis and Selection of Focus
Categories! Commodities

China Strategic Procurement Services

China Strategic Procurement Services

Raw Materials Sourcing Support

‘Cost Reduction Programme

China/ Asia Strategic Procurement Services.

China/ Asia Strategic Procurement Services

CChina/Asia Strategic Procurement Services for Structural Steel
China’ Asia Strategic Procurement Services for Mining Equipment
China/Asia Sourcing Opportunity Scoping and Manufacturer/ Supplier Engagement
Ghinal Asia Strategic Procurement Services
China/Asia Strategie Procurement Services
China’ Asia Strategic Procurement Services
China/Asia Strategic Procurement Services
China/Asia Supplier Identification, Pre-qualification and Audit for Structural Steel,
Vessels and Piping Spooks
China/ Asia Supplier Evaluation and Engagement Trip
Ghina/ Asia Strategic Procurement Services
Ghina/Asia Strategic Procurement Services for Cables
Tendering Support for Steel Structures and Stackers
CChina/ Asia Sourcing Opportunity Scoping and Supplier Pre-qualification for Food
Packaging Materials
China Supplier Engagement Trip Support
‘Strategic Procurement

‘Atop private hospital in South Africa
Atop global mining player
Atop coal mining player in Australia

A leading energy player in Australia

A leading global mining player
Atop steel distributor in Southern Africa

‘Atop washing powder manufacturer in Africa

A top gold mining player in Africa

Atop aluminium smelter in Africa

A global technology, product and service provider for
metal and mining industries

A leading EPC player in Africa

A top diversified mining player

A leading chemical distributor in Africa

A leading FMCG supplier in Africa

Atop diversified supplier of engineered support solutions
‘Atop packaging supplier in Africa

Atop aluminium products manufacturer in Africa

A leading global EPC company

A leading global EPC company
‘An international manufacturing and engineering company
A leading Austral

A leading Australian EPC player

A top food packaging supplier in Australia

30

31. Selected Cases: Global Procurement & Supply and Market Expansion

No.

hina/LCO Sourcing: Selection of Focus Categories/ Products, Supplier Pre
qualification, RFQ Support and Facilitation of First Orders
China Strategic Procurement Services

Cross-Industry Spend Benchmarking Study

China/ Asia Strategic Procurement Service for Steel and Equipment

China/ Asia Strategic Procurement Services for Chemical

China/ Asia Strategic Procurement Services for Various Categories

Project Procurement RFT Facilitation

China/ Asia Strategic Procurement Services for Trailers

Asian Strategic Procurement Services for Conveyor Belts and Grinding Media
Asian Strategic Procurement Services for Mining Consumables.

‘Supplier Auditing Services - CSR and Quality Management

China/ Asia Strategic Procurement Services for Belts and Hoists

China/ Asia Strategic Procurement Services for Mining Consumables

China/ Asia Strategic Procurement Services for Various Categories

China/ Asia Strategic Procurement Services for Food Packages

China Route-to-Market for Wines and Spirits

China/ Asia Sales Development Services for Engineering Services

China Sales Development Services for Explosives

Asia Market Development Services for a Seafood Restaurant

China Sales Development Services for Lumber

China Sales Development Services for Medical Devices

China Sales Development Services for Medical Devices
China On-the-Ground Support for Trademark Issue Resolution

A top coal mining player in Asia Pacific

Atop coment player in Africa
Atop global diversified mining company

A top steel products manufacturer in Africa

A leading chemical trader in Africa

A leading EPC company in Africa

A global diversified mining player

Atop trailer supplier in Africa

A leading gold mining player in Africa

A leading platinum mining player in Africa

A leading airline in Asia Pacific

A leading materials handling solution provider in Africa
A leading mining player in South America

‘Atop player in metallurgical industry in South America
‘Atop food producer in Russia

A leading wines and spirits company from South Africa
A leading engineering company in Africa

Atop chemicals company in South Africa

A leading Mediterranean seafood restaurant in Africa

A leading, private lumber company in South Africa

A top medical imaging device manufacturer in South
Africa

A leading mammography technology company in South
África

A leading pet food manufacturer in South Africa

31

32. Selected Cases: Corporate Advisory

No.

13
14
15
16
7

18
19

20
21

23
24
25
26
27
28
29

30

‘China Explosives Market Study

Due Diligence on a Potential Partner

Potential Partner Identification and Engagement Options

International Growth Strategy: International Explosives Market Analysis, Orientation

and Strategic Options

Africa Cement Market Analysis and RTM Strategy

hina Outbound Opportunity Scoping, Strategy Formulation and Implementation
Support

China Outbound Opportunity Scoping and Stakeholder Engagement

Study on China's Political System

hina Strategic Partner Identification, Selection and Direct Engagement

Potential Partner Due Diligence and Global Market Study

‘Competitive Landscape Assessment and Formulation of Engagement Strategy

China Competitive Landscape for Mining Engineering Market

China Heavy Machinery Industry Overview and Competitive Landscape Analysis

China Strategic Orientation and Key Chinese Stakeholder Engagement

China Procurement Strategy Formulation

China Market Entry for Baby Products

RUSSIA RTM Strategy Formulation

Africa Market Assessment, Opportunity Assessment and High-level Conclusions and

Recommendations

Strategic Intelligence and China Railway Engineering Contractor Landscape Analysis

Russia & Ukraine RTM for Steel Products

‘Asia Procurement and Supply-Strategic Options and Engagement Support

China Opportunity Scoping and Logistics Assessment for Quartz

China Fluorspar Stakeholders Engagement Trip

Chinese EPC Selection for Fluorspar Processing Plant

Russia Logistics Assessment for Fluorspar

Marketing Assessment & Client Identification and Global Market Study

Strategic Sourcing Landscape in Selected Asian Countries

China Paper Cup Sourcing

Railroad Equipment RTM

China Mining Equipment Landscape, Partner Identification and Stakeholder

Engagement

lient
International industrial explosives player
International industrial explosives player
International industrial explosives player

International industrial explosives player
A large African cement player
Global EPC/M with a focus on mining and oil and gas

A top provider of soil stabilization services
A national trade and investment promotion agency

A diversified mining and minerals player

A diversified mining and minerals player

Construction, mining and property development player
Aleading mining player

A leading manufacturing player

A leading infrastructure development player

Global mining player with diverse natural resources
An African manufacturer of baby seats
High-technology products specialist

A leading marine surveyor and consultancy

A leading Canadian coal producer and distributor
Leading global steel producer

‘Australian mining player

Leading Regional Private Equity

Leading Regional Private Equity

Leading Regional Private Equity
Leading Regional Private Equity
Leading Regional Private Equity

ASA-based Railroad Contractor

A supplier of engineering support solutions

Russian manufacturer of systems and units for vehicles

Global Private Mining Equipment Rental Player

32

33. Selected Cases: Corporate Advisory

Internalisation Strategy, Stakeholder Identification and Engagement

China Office Strategic Considerations and Options

‘Asia Manufacturing Competitiveness Analysis

Asia RTM Strategy and Global Market Study

China Marketing Strategy Implementation Support

Due Diligence on China Partner

‘China/Asia/ LOC Scrap Aluminium Market Study

Opportunities and Strategic Options in Asia's Logistics Sector

Due Diligence of Existing Supplier Base

China Aluminium Industry Field Investigation

Global EPC Services Opportunity Assessment, Internal Change, and Potential

Glient/Pariner Engagement

China Platinum Market Analysis and Global Market Study

‘Asian Insurance Market Analysis, Orientation and Strategic Options in/with Asia

China Capability, Risk Assessment and Project Execution Strategy

China Strategic Engagement Options and Implementation Support

China Market Entry Strategy and Implementation

Legal Opportunities with Chinese Companies Operating in Africa

Integrated Global Sourcing Strategy Formulation

‘Asia Cement Market Partnering Strategy and Global Market Study

Asia Procurement Strategy for Cement Plants

‘Asia Project Financiers Identification and Engagement Facilitation

Scoping, Engagement and Selection of Potential Asian EPC/M Partners

China Strategic Orientation and Implementation Support

China Sourcing Opportunities and Strategy

China Partner Engagement Strategy and Identification

hina Opportunity Scoping, Engagement Strategy and Implementation for Snowden
roup

China Business Development for Car Care Products

Strategic Considerations, Options and Recommendations on China Procurement

‘Asia-China Partner Opportunity Assessment

China Market Opportunity Scoping, Strategy Formulation and Partner Identification

Large-scale engineer
Major coal and heavy minerals mining company
Railway freight car manufacturer

Diversified construction and infrastructure firm
Leading back-end Software publisher

Real estate services provider

International supplier of aluminium products
Leading global logistics company

Leading global logistics company

A metals and minerals player

Leading Chinese oilfield services provider

Major global platinum producer
‘Comprehensive insurance provider

Major global goldmining company
Leading mining exploration company
Leading mining equipment manufacturer
Leading global law firm

Major global retailer

Leading global cement manufacturer
Leading global cement manufacturer
Leading global cement manufacturer
Leading global cement manufacturer
Leading global gold miner

Global steel pipe manufacturer

Global steel pipe manufacturer

Mining consultancy

Lubricant and chemicals manufacturer
Diversified mining company

Leading mining technology provider
Global furnace manufacturer

33

34. Agenda

1. Axis Group International - Overview
2. Our Businesses
+ Global Procurement 8 Supply
+ Market Expansion
« Corporate Advisory
3. Key Clients & Case Studies
4.Key People
5. Appendices

35. Key People (1/2)

Kobus van

der Wath
Founder & CEO

Rachel Wu
Managing
Director: Asia
Head: Global
Procurement &
Supply

Gerrie de ¿
Jonge

Managing
Director: South
Africa £ Africa

Previous Experience

+ Current: Founder, Axis Group
International; Adjunct Professor
UCT GSB, SA

+ Senior Consultant: BCG, Asia

+ Head of Investment Strategy, Asia
Pacific (Singapore) & Emerging
Market Strategist (UK): Standard
Chartered Bank

+ Strategist: Standard Merchant Bank,
SA

+ Economist: SA Reserve Bank

Education

+ MBA (INSEAD, France)

+ MSc (Curtin, Australia)

+ BCom (Hons) Finance &
Investments (Unisa, SA)

+ BCom (Hons) Econ & Ind Psy (Uy,
SA)

«+ Fluent in English, Afrikaans and
Dutch. Basic Mandarin

Previous Experience

"Sr. Project Manager, Consultant,
Procurement Specialist: The
Beijing Axis, China

+ Consultant, CRM: Foreign Airlines
Service Corporation (FASCO),
China

+ Analyst: Marbridge Consulting,
China

Education

+ MBA (University of Western
Australia, Australia)

+ BCom (Hons), Economics
(University of Economics and
Business, China)

+ BA (UEB, China)

+ Fluent in Mandarin and English

Previous Experience

+ Group Managing Director,
Southern and East Africa:
Imperial Logistics

+ Executive Director Africa (SADO):
Imperial Logistics

+ National Logistics Manager:
Xstrata

Education

+ BCom (Hons) Logistics
Management (University of
Pretoria, SA)

+ Fluent in English and Afrikaans

35

36. Key People (2/2)

Bruce Milne
Chief Financial +
Officer ¢

Haiwei
Huang
Director

din

Barbie Co
Director

or

Previous Experience

+ General Manager of Finance:
Imperial Health Sciences

+ Financial Director: ProCard

+ Financial Director: Coin Security

+ Financial Director: BBR Security

Education

+ BCompt (Hons) Accounting Science
(UNISA, SA)

+ BCom (University of Witwatersrand,
SA)

+ Fluent in English and Afrikaans

Previous Experience

+ Associate Director, Senior
Manager, Consultant: The Beijing
Axis, China

+ Team Leader, Project Manager:
CHINT, China

+ Sales and Marketing Consultant:
HuaQi Telecom, China

Education

+ BA (Hons) Business.
Administration (London South
Bank University, United
Kingdom)

+ Fluent in Mandarin, English and
Shanghainese

Previous Experience

+ Sr. Manager, Consultant, Analyst:
The Beijing Axis, China

+ Project Assistant: TravelPeople
Magsaysay Group, Philippines

+ Events and Marketing Consultant,
Philippines

Education

+ BA (Hons) International Relations
(Ateneo de Manila University,
Philippines)

+ Chinese Language (Beijing
Normal University, China)

+ International Business (ESSCA,
France)

+ Fluent in English, Mandarin and
Filipino, Basic French and Minnan

36

37. $ axisgroup

an Imperial company

Global Markets. Connected

Jumeirah Lakes Towers, Plot No. JLT-PH2-X2A, Unit No. 1406-8
Jumeirah Bay 2

Dubai, United Arab Emirates

T [phone] / [phone]

E [email protected]

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

www.axisgroupinternational.com

38. Agenda

1. Axis Group International - Overview
2. Our Businesses
+ Global Procurement 8 Supply
+ Market Expansion
« Corporate Advisory
3. Key Clients & Case Studies
4. Key People
5. Appendices

39. Research & Publications

DOING BUSINESS IN CHINA

DOING BUSINESS
IN CHINA:

The System and The
Strategies

Written by Kobus
van der Wath &
Commissioned by
China Ministry of
Foreign Affairs

A comprehensive guide
lo conducting business
in China

INVEST IN SOUTH
AFRICA

Written by The
Beijing Axis 8
Commissioned by
China Ministry of
Commerce

A detailed manual for
Chinese companies
entering and investing
in South Africa

THE CHINA
ANALYST

By The Beijing
Axis

A knowledge tool by TBA
for executives with a
China agenda

THE CHINA
COMPASS

By The Beijing Axis

A dynamic presentation of
the latest macroeconomic

data for a wide range of

indicators, for China as well

as the other major world 39
‘economies

40. Thought Leadership — Selected Engagements (1)

21 Jan 2021

17 Dee 2020

26 Now 2020

24-25 Nov 2020

17 Nov 2020

24 Sep 2020

16 Sep 2020,

19-20 Aug 2020

7 Apr 2020

11 Mar 2020

Porn

Webinar

Webinar

Webinar

Movinar

Nairobi

Webinar

Webinar

Nairobi

Aus Group Roundtable Discusion: Global
Supply Chain Shit.

SourcingShitt Summit

IPS Anz Wobinar

Smart Procurement World Indaba

Procurement & Supply Chain Summit
MENA

WAMo September 2020 Lunchoon =
Explorerson the Move Panel Discussion

SAPIOS Webinar

‘rica Supply Grain in Action

Let Mexico's Turn? Alternativo Supply to
China

CIPS Dinnor Session

international Dynamics, Rik & Supply Chain Shi - Challenges. Strategie Choices & Practical Considerations for
source Sector Supply Grains» Kobus van der Wath and Rachel Wa. Managing Diecir: Asia hosted this event
and shared ther porspocives on the same

‘Global Sourcing in 2021 - Supply Chain Shit, Strategie Choice and Practical Considerations’ - Kobus van der
Wath dolvoros a presentation on this opio

‘Shit in Global Supply Chains Post-Covid: Revising the Strategic Choices and Practical Issues in Global
Sourcing’ Kobus van der Wath and Rachel Wu, Managing Diocior: Asia delvered a presentation on this topic

‘What has the Coronavirus taught us about Supplier Management and Global Sourcing? - Kobus van der Wat
dellvered a presentation on tn tie

‘Shits in Global Supply Chains Post-Covis: Revising the Strategic Choices and Practical Issues in Global
font 8 SupoW Kobus van der Wath and Rache Wu, Managing Director: Asia delivered à presentation

Slavery in Global Supply Chains and how do we tackle this scourge? - Rachel Wu, Managing Director:
Asia dolverod a presentation on thi opio

"Now World of Risk: Goiting Global Procurement & Supply Fight» Kobus van der Wath delivered a presentation
on this topic, and patiipateg in a panel discussion on Management ~ Leading Through Black Swan Events

Kobus van der Wath participated in a webinar discusion hosted by Procurious on the efect of COVIO-19 on
bal supply chains and how can alle Chinas postion as a ward manulaciuring HUD

Fake in Global Supply Chane’ - Kobus van der Wath and Rachel Wu, Managing Director: China & Asi, dlivered
presentation on this opi. Axis Group was the headine sponser o hi event

41. Thought Leadership — Selected Engagements (II)

Managing Riske in Global Supply Chains - Kobus van der Wath delivered a presentation on this topic. Axe

28 Fo 2000 phannesburg CAPS Arica Executive Summit songes ike in Qoba Spy ai
13 reo 2020 snamesourg ‘Aiea Ming Network Aus Group was no sponsor ofthe Feb 2020 Alcan Mining Network event

ving Indaba 2020 Reception with ‘is coup and Margen Corporate Sluons hosted th annual eka hour event ring the week l Mining
tua Secret Mergence and Axis Group Indaba
IEEE RES Iren in Alca in Indaba 2020 angl Ras en alo) tas Gay wenden eigen
20 san 2020 pramnesdorg Fist uray Cub Ai Group was o sponsor ofthe Jn 2020 Frs Thursday Gud evo
S10Nov 2010 Shanghal China International import Expo Asi Group patate at he China International Import Expo
oe agi out Arica China Business Forum RODE Van der Wath arte in a roundtable alsusslon,epeating on Behl of he South Alca Cina

Mean sun sr hin tree Po Business Association ouliaing areas essontial to tho sucosso ol South Ac China busines flans

1708 2019 snamesourg ¿IES open Programme Mastorcass (RE SO CIC obi
ns anne Smart Procurement World Indaba Senior ‘Gating Gota Procuramant Right ~ a Strategy and Implementation Workshop’ + Kabue van der Wath conductas

Procutoment Exec

Programme a workshop on this topic

‘Global Sourcing in a Complex World - Statopic Imperatives or Unocking Value via International Supply Chai’

17 Sop 2019 hannesburg ‘Smart Procurement World Indaba ÉD ET EE

a

42. $ axisgroup

an Imperial company

Global Markets. Connected

Jumeirah Lakes Towers, Plot No. JLT-PH2-X2A, Unit No. 1406-8
Jumeirah Bay 2

Dubai, United Arab Emirates

T [phone] / [phone]

E [email protected]

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

www.axisgroupinternational.com