Balanced Scorecard in Human Resource Management

SeemaAgrawal43 71 views 10 slides Sep 17, 2024
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About This Presentation

A balanced scorecard is a strategic management tool that provides a comprehensive view of an organization's performance by measuring key areas beyond financial outcomes. It incorporates four perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth. This approach he...


Slide Content

Understanding the Balanced Scorecard: A C o m p r e h e n s i v e Overview

Introduction to Balanced Scorecard The Balan c ed S c o r eca r d is a st r a t egic planning and management t ool that helps o r ganizations align business ac tivities t o the vision and st r a t eg y . It imp r o v es in t e r nal and e x t e r nal c ommunications and moni t o r s o r ganizational per f o r man c e against st r a t egic g o als.

History and Development D e v eloped in the e a r ly 1990s b y Robe r t S . K aplan and D a vid P . No r t on , the Balanced Scorecard evolved from t r aditional per f o r man c e met r ics. It int r odu c ed a mo r e c omp r ehensi v e f r am e w o r k that in c ludes finan c ial and non - finan c ial m e asu r es f or be t t er st r a t egic alignmen t .

Four Perspectives The Balanced Scorecard comprises four pe r spec ti v es : Finan c ial, C us t ome r , In t e r nal P r o c esses, and L e a r ning & G r o w th. E a c h pe r spec ti v e p r o vides a unique vi e w of the o r ganization, helping t o c r e a t e a b alan c ed app r o a c h t o per f o r man c e managemen t .

Financial Perspective The Finan c ial P er spec ti v e f ocuses on finan c ial obje c ti v es and per f o r man c e indica t o r s. K e y met r ics in clude r e v enue g r o w th, p r ofitabili t y , and return on investment. This perspective helps o r ganizations assess their finan c ial h e al th and st r a t egic su c c ess.

Customer Perspective The Customer Perspective evaluates how well an o r ganization meets cus t omer needs and expectations. Metrics include customer satis f ac tion, r e t ention r a t es, and ma r k et sha r e. This pe r spec ti v e is cru c ial f or unde r standing cus t omer v alue and l o y a l t y .

Internal Processes Perspective The Internal Processes Perspective examines the effi c ien c y and ef f ec ti v eness of in t e r nal ope r ations. It identifies k e y p r o c esses that d r i v e o r ganizational su c c ess and f ocuses on imp r o ving them t o enhan c e o v e r all per f o r man c e.

Learning and Growth Perspective The L e a r ning and G r o w th P er spec ti v e emphasi z es the impo r tan c e of o r ganizational cu l tu r e, empl o y ee t r aining, and inn o v ation. It m e asu r es the o r ganization's abili t y t o adapt and g r o w , ensu r ing long - te r m sustainabili t y and success.

Conclusion The Balanced Scorecard is a vital tool for organizations aiming to achieve strategic alignment and performance excellence. By integrating multiple perspectives, it fosters a c omp r ehensi v e app r o a c h t o management and helps organizations navigate complex business environments.

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