Bata Shoes

Bata (also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and La tin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.

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2. Type Private company Industry Retail  and  Manufacturing Founded Zlín ,  Czech Republic   (1894) Founder(s) Tomáš Baťa Headquarters Lausanne, Switzerland Area served Worldwide Products Footwear ,  Clothing  and  Fashion accessory Owner(s) Bata Family Website www.bata.com Introduction Our success is built on our legacy of values and beliefs "Thomas G. Bata, Chairman and Grandson of Founder"

3. It has secured 27th rank in Brand Equity’s Most Trusted Brands 2012 moving up from last year’s rank at 35; while being the No. 1 footwear brand in India. India is the world's second largest producer of footwear after China. Accounting for some 14% of global annual footwear production of 14.52 billion pairs , India, however, is still driven largely by the unorganized sector. India's exports comprise about 115 million pairs – that's barely 5% of its total production; the rest being consumed domestically (Source: fMM&T). According to a study, the domestic footwear industry is expected to grow to Rs.38,500 ( US$ 7 billion ) crore by 2015 versus about Rs. 22,000 crore ( US$ 4 billion ) at present (Source: ASSOCHAM). Market

4. 1 MILLION CUSTOMERS PER DAY EMPLOYING OVER 30,000 PEOPLE MORE THAN 5,000 RETAIL STORES 27 PRODUCTION FACILITIES PRESENCE IN OVER 90 COUNTRIES

5. Achievements Bata India was awarded the Most Admired Large Format Multi-Brand Footwear Retailer of the Year award. Customer Loyalty award by Shoes & Accessories and the loyalty award for a wide product range and excellent customer service. Brand Equity, acknowledged Bata to be amongst the 50 Most Trusted Brands in a 2010 study. In its history the Bata has sold more than 14 billion pairs of shoes and was awarded the Guinness World Record as the "Largest Shoe Retailer and Manufacturer".

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7. History Its first mass product, the “Batovky” The company was founded under the name  A. Baťa  in 1894 in  Zlín   Czech Republic by  Tomáš Baťa . In 1914, with the outbreak of  World War I , the company had a significant development due to military orders. 1931 Bata India Limited the Company was incorporated at Calcutta.

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10. Brand Value Bata has held a unique place in the hearts and minds of Indians for nearly 80 years . Excellent relationship with employees as well as the customers. Eg. Establishment of small towns such as Batanagar Bataganj in India, Batawa in Canada. Believe in serving people and not in profit making.

11. Brand Building Strategy Bata brands Bata  (Baťa in the Czech Republic) Bata Comfit  (Comfort Shoes) Ambassador  (Classic Men Shoes) North Star  (Urban Shoes) Weinbrenner  (Premium Outdoor Shoes) Marie Claire  (Women Shoes) SunDrops  (Women Shoes) Bubblegummers  (Children Shoes) Baby Bubbles  (Children Shoes) Safari  (Desert Shoes) Power  (Athletic Shoes) Patapata  (Flip Flops) Toughees  (School Shoes) Verlon  (School Shoes) Teener  (School Shoes) Bata Industrials  (Work & Safety Footwear)

12. Founder, Thomas Bata, was a ninth generation shoemaker. This explains why the numeral ‘9’ appears in all Bata pricing – not as is commonly believed to be a psychological sales ploy.