Bc presentation

1. Press Release Prepared By: Manan Shah Parth Desai Pooja Nikhar Triveni Setia Vikash Prasad

2. Flow of presentation Press Release??? Features Need for Press Release Formation of Press Release Key Things to Remember

3. Press Release??? Written communication Distribution to the media Usually a one or two page document Aims to provide information Draw attention to something

4. Features To preview an upcoming event Written in Clear, concise manner Always a high priority for media producers to cover Written with the most current and pertinent information To inform the public about something that has already occurred

5. Need for Press Release Promote a particular event or initiative Report on a particular event Introduce a new product or service Increase the visibility of your leaders Remind people of what your group does and how active in the community you are

6. Formation of Press Release Decide why you are writing a press release and determine your focus Keep it short and to the point. Usually, press releases are not more than one page Print the words "FOR IMMEDIATE RELEASE" in the top left-hand margin in all caps Follow this line with relevant contact information: name, title, address, phone number, e-mail address

7. Formation of Press Release Create a headline and center it in bold type just above the first line of the body of the press release Headlines typically highlight the most important, significant or shocking fact in the release Create a dateline – the first line of the body of your press release Include the city where the release is generated and the date LOS ANGELES, CALIF. - January 1, 2000

8. Formation of Press Release HEADLINE TEENS: ULTRA-THIN MOVIE, POP STARS SET BAD EXAMPLE SUB HEAD Website Forumgoers Weigh In: Teens Don't Find Ultra-Thin Celebs Attractive;  Girls Say Negative Self-Images Reinforced by Hollywood's Super-Skinny

9. Formation of Press Release The Press Release Lead LOS ANGELES, CALIF. - January 1, 2000 America's teenagers are angry at Hollywood for glamorizing ultra-thin bodies, and many girls say they feel too self-conscious about their bodies as a result of watching TV, movies and music videos. According to theplace4vitamins.com President John Smith, anger and resentment toward the Hollywood ultra-thin runs deep, particularly among teenage girls

10. Formation of Press Release Beginning paragraph includes 5 W’s and 1 H, this is called the lead. These basic elements of lead are: What happened Who did it Why it happened Where it happened When it happened How it happened

11. Formation of Press Release Body Quote Include notes to journalist Include photographs Center these marks, " # # #" or "-30-", at the bottom of the page to indicate the end of your release

12. Formation of Press Release A quote " I was surprised by the level of anger expressed in these messages," Smith said. "Teenagers are far more clued into this issue than most people would imagine .“ Conclusion sentence: describing about the company: The place4vitamins.com was founded in 1997 to provide consumers with a wide choice of vitamins, supplements and herbal products. The site offers a range of articles, research materials and message forums for the health conscious consumer.

13. Key Things to Remember Stay away from hype-bloated phrases like "breakthrough", "unique", "state-of-the-art " Always write it from a journalist's perspective. Never use "I" or "we" unless it's in a quote Read lots of good newspaper writing, such as the Times Of India or Economic Times to get a feel for the style Shorter is better. If you can say it in two pages, great. If you can say it in one page, better

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