Bcg matrix of cadbury

cadbury's BCG matrix

1. SUBMITTED BY : GAURI SHARMA BCG MATRIX OF CADBURY

2. BCG MATRIX

3. BCG MATRIX stands for Boston C onsulting Group. In early 1970’s Bruce D Henderson of Boston Consulting group developed the matrix. It was developed with the aim to help organizations differentiate between profitable and non- profitable ventures. BCG MATRIX

4. The analysis using BCG Matrix is based on a framework including four components: Star Cash cow Question mark Dog

5. Boston Consulting Group is an American multinational management consulting firm with 90 offices in 50 countries. It is a global management consulting firm and the world’s leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest- value opportunities, address their most critical challenges and transform their business. BCG

6. Cadbury is a British multinational confectionary company wholly owned by Mondelez International since 2010. It is the second largest confectionary brand in the world. It is internationally headquartertered in West London, and operates in 50 countries worldwide. It is known for its dairy milk, and confectionary products. CADBURY

7. BCG MATRIX OF CADBURY

8. STAR Dairy milk Lickables Fuse 5-star 3D

9. CASH COW DAIRY MILK CHOCOLATE 5 STAR BOURNVILLE

10. QUESTION MARK Silk Oreo Crème eggs

11. DOG Temptations Marvellous creation

12. THANK YOU !