BCG Matrix of Tata Group

Army Institute of Business Administration.

1. Presentation on Boston Consulting Group (BCG) Approach

2. Presenter Abdus Samad Sadi

3. TATA Group Tata Group  is an Indian multinational  Company Headquartered:  Mumbai, Maharashtra,  India Founded: In 1868

4. Products TATA Steel,   Tata Motors, Tata Consulting group,  Tata Power,   Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and  Taj Group.

5. Star

6. Indian Hotels Company Limited (IHCL),branded as Taj Group High market share in a fast growing industry TATA HOTELS

7. Cash Cow

8. Titan Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewellery , sunglasses and prescription eyewear.

9. Dogs

10. TATA real estate Low Market Share Low Market Growth

11. Question mark

12. TATA Communication Low Market Share High Growth Prospects

13. Post analysis Strategy Build: Increase investment in communication sector. Can push up it question marks to star and finally a cashcaow . Hold: Titan is a cashcow . So they need to hold the position or situation. Harvest: Reduce investment in Hotel will make it profitable and make star to cashcow , Divest : By selling real estate business Tata can realize stuck money.