BE UNIT 3.pptx- Bangalore University Notes for BBA/B.com 2024

BBA Notes

1. UNIT3 ETHICSIN M A N A G E M E N T

2. EthicsinManagementreferstothe ethicaltreatmentofemployees, stakeholders,ownersaswelasthe generalpublicbyacompany.

3. ETHICSIN HUMAN RESOURCE MANAGEMENT  HRM istheprocessofplan ing,organizing, directingandcontrolinghumanactivitiesto achievetheorganizationalgoalandindividual goals.  EthicsinHRM indicatesthetreatmentof employeeswithordinarydecencyanddistributive justice.Theethicalbusines contributestothe businessgoalsastheemployeswilfeel motivatedandtheywilworkwithefficiencyand effectiveness .

4. UNETHICALPRACTICESOFHRM 1.EMPLOYERS  Creatingsplitinunion/riftofunion  Biasedatitudeinselection,transfer,promotionetc.  Childlabour&Sexualharasment.  Physicalviolence.  Coercion.(theactionorpracticeofpersuadingsomeoneto dosomethingbyusingforceorthreats)  Longerandinflexibleworkinghours.  Putingonmorestres onemployeesforincreasingthe productivity.  Theuseofdisputedanddoubtfulpracticesinhiringand firingofperson el.  Alowingdifferencesinpay,discipline,promotiondueto influencewithtopmanagement

5. EMPLOYEES  Falseclaim ofpersonaldetailslikeage,qualifications etc.  Producingfalsecertificates.  Takingdecisionsaspertheirconvenience GOVERNMENT  An ouncingthevacanciesandnottakinganyaction further.  Functioningofgovernmentofficesisnottransparent andreliable..  Selectioncommiteeswilbeexcesivelycautiousof reservationquotasandpossiblecourtcasesrather thangainingthroughtheresponsibilities.

6. ETHICALISSUESIN HUMAN RESOURCEMANAGEMENT  LabourCosts  OpportunityforNew Skils  WorkingConditions  HonouringBenefitProvisions  FairHiringandJustifiedTermination  EmploymentIsues  CashandCompensationPlans  Race,genderandDisability  PrivacyIsues  SafetyandHealth:  Restructuringandlayoffs:  Wageempowerment  Employe discipline  Performanceappraisal

7. WhatisSexualHarassment? Quidproquoisthetypeofharasmentthat occurswhensometypeofemployment benefitis madecontingentonsexualfavorsin somecapacity.Forexample,thismightbea supervisor offeringapromotionifanemploye wilmethis orhersexualdemands.  Favorableperformancereviewsor recommendations,    P r o m o t i o n s , Raises, and Sought-afterworkassignmentsorworkshifts.

8. Hostileworkenvironmentisthetypeof sexualharassmentthatoccurswhen therearefrequent orpervasiveunwanted sexualcomments,advances,requests,orother similarconduct.Itcanalsoocurwhenthereis otherverbalorphysicalconductthatissexual innature.Thiscouldinclude:  Displaysofinappropriateoroffensive materials;  Sexualjokes;  Interferencewithsomeone‘sabilitytomove frely and  Persistent,unwantedinteractions,suchas askingfordatescontinualy.

9. ETHICSIN MARKETING  Marketing Istheprocessofcommunicatingthe valueofaproductorservicetocustomers,forthe purposeofselingtheproductorservice.  Marketingethics Referstotheapplicationof marketingethicsintothemarketingproces.Itisthe areaofappliedethicswhichdealswiththemoral principlesbehindtheoperationandregulationof marketing.  Inshortitmeansastandardbywhichamarketing actionmaybejudgedrightorwrong

10. ETHICALISSUESIN MARKETING  MarketResearch  Stereotyping  ConfidentialinformationorTradesecrets  FairCompetition  Fairdealing  Ac eptinggiftsandbestowingbenefits  UnfairorDeceptivemarketingpractices  Offensivematerialsandobjectionable marketingpractices  Productanddistributionpractices  SpecialEthicalIssuesinMarketingtoChildren

11. UNETHICALMARKETING PRACTICES  Distortionoffactstomisleadorconfusepotentialbuyers Thisisanothercommonunethicalmarketingpractice.Atypical exampleiswhenafodprocesingcompanyclaimsthatits productsaresugar-fre orcalorie-fre whenindedtheycontain sugarorcalories.Suchacompanyisonlytryingtomislead potentialbuyers,sincetheyareunlikelytobuytheproductsifit ismadeknownthattheycontainsugarorcalories.  Makingfalse,exag erated,orunverifiedclaims Inadesperatebidtocompelpotentialandexistingcustomerstobuy theirproductsorservices,somemarketersusefalsestatements, exageratedbenefits,ormakeunverifiableclaimsabouttheiroffers. Thisiscommonintheweightlos industry,wheremarketersconvince potentialbuyersthataparticularproductcanhelpthem shedso-and-so poundswithintwowekswithout exerciseordieting!

12.  Concealingdarksidesorsideeffectsofproductsor services Thisunethicalmarketingpracticeisrifeinthenatural remediesindustry,wheremostmanufacturersdeceive potentialbuyersthattheirproductshavenosideeffects becausetheyare ― madefrom naturalproducts‖.Butin reality,mostoftheseproductshavebeenfoundtohave sideeffects,especialywhenusedoveralongperiod.  Bad-mouthingrivalproducts Emphasizingthedarksidesofyourrival‘sproductsinabid toturnpotentialcustomerstowardsyourownproductsis anothercommonbutunethicalmarketingpractice.Rather thanresorttothisbadstrategy,youshouldemphasizeon thoseaspectsthatmakeyourofferstandoutfrom therest ofthepack.That‘sprofesionalandethical.

13.  Usingfeartactics Thisisanothercommonunethicalmarketingpracticeamong snakeoilsalespersonsstating:“Thispriceisalimited- timeoffer.Ifyoudon’tbuynow,theofferwilendupintwo daystime,andthepricewilgoup.”Theonlymotive behindthosestatementsistopromptthepotentialbuyerto makeadecisiononthespotwhichisusedastactics Plagiarism (copycats)ofmarketingmessages Thoughuncommon,somebusinessownersandsalespersons engageinusingtheexactmarketingmesagesoftheir competitorstomarkettheirownproductsorservices. Creativityisahugepartofmarketing,andusingother busineses‘marketingmessagesjustpassesyouoffas beingcreativelybankruptandfraudulent

14.  Exploitation Thisischargingformuchmorethantheactualvalueofa productorservice.Formarketingeffortstoremainwithethical limits;thepricesofyouroffersmustbeequaltoorles thanthe valuetheygivethebuyer.Ifthevalueisles thanthecost,it‘s unethical  Demeaningreferencestoraces,age,sex,orreligion Ethicalmarketingmustbedevoidofalformsof discrimination.Ifyourmarketingmesagescontainlinesthat placepeopleofcertainagerange,sex,religion,nationality,or raceatahigherlevelthanothers,thenyouarecrosingthe boundsofethicalmarketing. Spamming Spammingiswhenyousendunsolicitedemailstopotential customers,encouragingthem tobuytheproductsorservices. Thisisthecommonestunethicalmarketingpracticedone online.

15.  Corporatecrime theconductofacorporationoremployeesactingon behalfofacorporation,whichisproscribedand punishablebylaw crimescanbecategorisedintotwosubsects.Inthe firstsubsecttheemployeesorthecompany commitsthewrongandinthesecondsubsectthe companyfacesthewrongagainstitself.Both thesecategoriesleadtocorporatecrimes WhiteColarCrimes Oc upationalCrimes StateCorporateCrime OrganisedCrimes

16. ETHICALISSUESIN ADVERTISING  Vulgarity/Obscenityusedtogainconsumers‘ atention  Misleadinginformationanddeception  Puffery  Stereotypes  Racialisues  Controversialproducts(e.g.alcohol,gambling, tobacoetc)  PromoteUnhealthyProducts

17. BASICPRINCIPALSOFADVERTISING Decency•Honesty •SocialResponsibility• Truthfulpresentation NoComparisons NoImitations Safetyandhealth AvoidanceofHarm E n v i r o n m e n t a l b e h a v i o r & F a i r w i t h c o m p e t i t o r s

18. ETHICSINFINANCE  InsiderTrading  StakeholderInterestvs.Stockholder interest  InvestmentManagement  FraudulentFinancialDealings  CheatingCustomersofprofits  Unauthorisedac ountingTransaction  FraudsandManipulations  UnequalBargainingpower  Unethicaltakeoverandmergers

19.  SEBI& CodeofEthics SEBIhastoberesponsivetotheneedsofthreegroups, whichconstitutethemarket:  theisuersofsecurities  theinvestors  themarketintermediaries.  WhatisAICPA? AmericanInstituteofCertifiedPublicAcountants ItsetsethicalstandardsfortheprofessionandU.S. auditingstandardsforauditsofprivatecompanies, non-profitorganizations,federal,stateandlocal governments.Italsodevelopsand gradestheUniform CPAExamination.

20. ETHICALISSUESIN INFORMATION TECHNOLOGY  Ethicaldilemmas  Plagiarism  Piracy  Hacking  Computercrime  Viruses  Ergonomics/healthisues.  Jobdisplacement/workpresures  Digitaldivide  Gender  Nanotechnology  Expertsystems  Geneticengine ring  Netiquete

21. WAYSTO PREVENTCOMPUTER C R I M E S

22. Professionalethicsencompas thepersonal, organizational,andcorporatestandardsofbehaviour expectedofprofesionals.Profesionalethicsareoften establishedbyprofessionalorganizationstohelpguide membersinperformingtheirjobfunctionsacordingto soundandconsistentethicalprinciples

23. ImportanceofEmployeeCodeofConduct  Employeecodeofconductguides individualsastohow theyshouldbehaveat theworkplace  Therehastobeaproperdresscodefor employees  Employeecodeofconductensurescareer growthandalsobenefitstheorganizationin thelongrun  Employeeethicsensuresemployeesatend officeontimeandgenuinelyrespecttheir superiors  Mostessentialy,employeeethicsis importantasitgoesalongwayinmaking thevaluesystem ofemployeesstrong