Being firsgedt of wsedfgrsdgvits kind.pptx

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1. . Being first of its kind. 2. Differentiated new product. 3. New market segmentation. 4. Emotional and religious attachment of the customer. 5. Can start with lesser investment as the target market is niche. Competitive disadvantages: 1. Islamic fashion is still not defined comprehensively. 2. Products have to be adapted to Indian taste from that of the east.