BENCHMARKING
(Article 4.7)
Course Title: Quality Control & Management
Course Code: FAD-314
Nurul Ahad Choudhury
Lecturer,
Department of Industrial & Production Engineering
What is Benchmarking
Amethodforidentifyingandimportingbestpracticesinorder
toimproveperformance.Theprocessoflearning,adapting,and
measuringoutstandingpracticesandprocessesfromany
organizationtoimproveperformance.
Benchmarking is a process where you measure your
company’s success against other similar companies to
discover if there is a gap in performance that can be closed
by improving your performance. Studying other companies
can highlight what it takes to enhance your company’s
efficiency and become a bigger player in your industry.
Purpose of benchmarking
Identify opportunities to improve
performance
Learn from others’ experiences
Set realistic but ambitious targets
Uncover strengths in one’s own
organization
Better prioritize and allocate resources
Benchmarking Process
Planning
Collecting
Data
Analysis
Improving
Practices
Stage 1: Planning
Determine the purpose and scope of the
project
Select the process to be benchmarked
Choose the team
Define the scope
Develop a flow chart for the process
Establish process measures
Identify benchmarking partners
Stage 2: Collecting Data
Conduct background research to gain
thorough understanding on the process
and partnering organizations
Use questionnaires to gather information
necessary for benchmarking
Conduct site visits if additional
information is needed
Conduct interviews if more detail
information is needed
Stage 3. Analysis
Analyze quantitative data of
partnering organizations and your
organization
Analyze qualitative data of
partnering organizations and your
organization
Determine the performance gap
Stage 4: Improving Practices
Report findings and brief management
Develop an improvement
implementation plan
Implement process improvements
Monitor performance measurements and
track progress
Recalibrate the process as needed
Types of Benchmarking (page
93-94):
There are three types of benchmarking:
1.Internal Benchmarking
2.Competitive Benchmarking
3.Functional Benchmarking