Best Digital marketing course in BTM Layout

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1. Google Ads Presentation

2. Content: Introduction Types of Google Ads Benefits of Using Google Ads Disadvantages of Google Ads Setting Up a Google Ads Campaign Google Ad Structure

3. 01 Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. Introduction

4. Importance of Google Ads in digital marketing Google Ads, formerly known as Google AdWords, can be an important tool for digital marketing because it can help businesses reach a global audience and target specific audiences.

5. Benefits of Google Ads Reach your target audience. Control your ad costs. Improve your brand performance. Increase your sales. Accelerate your website traffic. Get your company results fast.

6. Disadvantage of Google Ads: Budget Constraints Time Learning Curve Cost Competition Effectiveness

7. Google Ads Structure Ad Sets Ad Groups Campaign Google Ads structure

8. A Google Ads campaign is a collection of ad groups that share a budget, location targeting, and other settings. What is Google ads Campaign?

9. Types of Google Ads Campaign: Search Campaign. Shopping Campaign. Discovery Campaign. Display Campaign. Performance Max Campaign. Video Campaign. App Campaign. Smart Campaign.

10. Resources for Campaign Management Gmail 02 04 01 Youtube 03 Maps Partner Websites 05 Mobile Apps 06 Google search result

11. Top 4 Reasons to Advertise on Google Ads: Measurable Results Google ads Provides data on metrics like click through rate and conversion rate Budget Control Google ads allows advertisers to set their Budget Google ads can help businesses increase their return on investment 02 04 Better ROI Quick Results 01 03 Google ads can start generating traffic and visibility immediately.

12. Search Network : The Google Search Network is a group of websites and apps where your ads can appear when someone searches with terms related to your keywords. Display Network: The Google Display Network is comprised of a ton of websites, Google properties like Gmail and YouTube, and apps that can show your display ads to your target audience. How does Google Ads Work?

13. How to set up your first Google Ads campaign Add your business info Select your campaign goal Create your ad Choose your audience and budget Finalise and launch your campaign

14. What are Google Ads groups? Google Ads groups are organizational units within a campaign that contain related ads and keywords, allowing for targeted and optimized ad management.

15. Key Features of Google Ads Groups Organizational unit within a campaign Contains related ads and keywords Targets specific keywords Allows for targeted ad management Optimizes ad performance within the campaign

16. Google Ad Sets Google Ad Sets, specifically in the context of Facebook Ads (often mistakenly referred to in Google Ads), refer to a grouping of ads within a campaign. Each ad set targets a specific audience, budget, and schedule.

17. Overview of Google Ad set Part of Facebook Ads structure (not Google Ads) Groups of ads within a campaign Target specific audiences Set budgets for each ad set Control ad schedules within sets

18. Key Components of Google Ad Sets Audience targeting settings Budget allocation per ad set Optimization and bidding strategies Ad placement options Performance tracking for each ad set

19. Six Important things to know about Google Ads: Ad budget Ad location Ad campaigns Ad headlines and descriptions Ad Quality Negative keywords

20. Interesting Fact About Google Ads: Google Ads can display ads on over 2 million websites across the Google Display Network, reaching over 90% of internet users globally.

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