Beyond the Map Redefining Safety in Navigation.pptx

Adding safety features to Google Maps

1. BEYOND THE MAP REDEFINING SAFETY IN NAVIGATION Safety in Google Maps

2. Sarah is a woman driving alone in an unfamiliar region. MEET SARAH Safety in Google Maps User Persona Pain Points Vulnerability to safety threats Uncertainty about route safety Frustration with route alternatives Needs Routes that prioritize safety Reliable navigation Avoidance of risky areas

3. THE PROBLEM WITH GOOGLE MAPS Safety in Google Maps

4. Safety in Google Maps Broken Roads Desolate Routes Dark Alleys High Crime Rates Least Traffic Fastest Route What Google Maps caters to What Google Maps ignores

5. Enhancing Navigation with Advanced Route Suggestions SAFETY ROUTE RECOMMENDATIONS Safety in Google Maps Feature Proposal

6. Safety Route Recommendations Safety in Google Maps WHAT? 29 min Prioritizing safety and providing alternative routes, even if they're slightly longer WHY? Analyzing routes based on safety indicators such as population density, road condition, lighting, and crime rates HOW?

7. Users who take a trip with a Safety Route Recommendation present will be asked to rate their experience. Safety in Google Maps 29 min 29 min 29 min Users will have an option to contribute to the Safety Route Algorithm by reporting any safety issues they encounter. Users can access Safety Route Recommendations directly within the route planning interface. Report Safety Issue

8. Another idea, equally important Some possible methods for data collection Data Gathering Prompt users for safety details before launch Minimizing incorrect or false data Degree of route risk Utilizing Google's current data collection As part of the early go to market strategy, we could start collecting data by periodically prompting users to label the routes they take as safe or unsafe. This proactive approach will inform our methodology and ensure a robust foundation for our safety recommendations. Users should be able to report and update route safety statuses to ensure the accuracy and relevance of the data used to suggest alternate routes. This feature empowers users to contribute to the community's collective safety knowledge while enhancing the effectiveness of our route recommendations. When collecting data on route safety, consider varying degrees of route risk instead of a binary approach. Routes vary in safety levels, so document and display them on a spectrum based on relevant factors. Degree of route risk should also be revisited periodically. Google Maps already gathers data related to incorrectly drawn roads, construction, road closure, etc. These tags associated with roads can also be updated by users as they don't last forever. This method of data collection could be adopted and repurposed for this feature. Safety in Google Maps

9. Enhancing Navigation Confidence and Peace of Mind through Safety-Driven Solutions Safety in Google Maps Safety Reliability Empowerment Key Values WHAT PROBLEMS DOES THIS FEATURE FIX?

10. Evolution of Safety Recommendations: From MVP to Full-Scale Deployment Safety in Google Maps Product vision

11. Safety in Google Maps MVP Future Scope - Real-time safety alerts - Integration with emergency services - Route sharing with real-time updates - In-app safety tips - Analyze routes based on safety criteria - Provide safer alternate routes - Take user feedback when trip ends - Allow users to contribute information related to route safety

12. Milestones Another idea, equally important Feature Planning The feature planning milestone marks the initial phase, defining objectives and goals for the Safety Route Recommendations feature. Following this, the MVP is developed, tested, and prepared for launch. Assessing feedback guides the planning enhancements, leading to the feature's official rollout. Develop MVP Test MVP Launch MVP Assess User Feedback Kick off Demo day Go / No go Safety in Google Maps Plan Enhancements Feature launch Feature Milestones

13. Another idea, equally important Go-to-Market Strategy Showcasing the feature Embedding into user experience Gathering data Educating users Incorporate informative blog posts, video tutorials, and demonstrations on the Google Maps website and social media channels. Provide clear visual cues and notifications within the app to highlight safe routes and potential safety hazards along the way, and allow users to easily toggle safety preferences and access additional safety-related features. Implement a user-friendly interface within Google Maps to prompt users to provide feedback on route safety, and continuously analyze user data to improve the accuracy of safety route recommendations. Deliver intuitive in-app guides for activating and utilizing the safety route recommendations feature, and show all users safer alternate routes, regardless of feature activation. GTM Strategy: Unveiling Google Maps' Route Recommendations Safety in Google Maps

14. Safety in Google Maps WHAT WILL BE THE BUSINESS IMPACT OF THIS FEATURE ? Enhanced User Experience Competitive Advantage User Retention Brand Trust Improving user safety and confidence in navigation leads to higher user satisfaction, ultimately boosting the app's reputation and user base. Differentiating Google Maps from competitors by prioritizing safety features, attracting users who prioritize safety in navigation apps. Increasing user satisfaction through safer routes will increase user retention and stickiness. This will increase engagement and thus increase revenue. Demonstrating Google's commitment to user safety fosters trust and positive brand perception, strengthening the overall brand image.

15. Another idea, equally important Assessing Impact: Key Metrics for Safety Route Recommendations User Activation Rate Safety Route Adoption Rate User Satisfaction Ratings Retention rate Safety in Google Maps How we'll measure success User Contribution Rate User Engagement Rate

16. THE END Safety in Google Maps