BHAG Built to Last

Big Hairy Audacious Goal (Mukesh Malhotra)

1. What is a B-HAG..? Big Hairy Audacious Goals

2. Is it your B-HAG..???

3. The term Big Hairy Audacious Goal (" B-HAG ") was originated by Jim Collins and Jerry Porras in their 1996 article entitled Built to Last . A B-HAG encourages companies to define visionary goals that are more strategic and emotionally compelling. B-HAG…

4. BHAG (Pronounced bee-hag) stands for Big Hairy Audacious Goals. Your BHAGs will move you out of your comfort zone and stretch you to do things you thought were impossible . That means “The goals tough to be achieved but not IMPOSSIBLE” Explanation BHAG’s are intended to stretch professionals beyond what seems possible at the given time. As a result of using BHAG to set goals, you will reach higher goals much faster and with more ease. There are many challenging steps along the way but, day-by-day, that BHAG becomes a reality. It is important for everyone in a business to have goals beyond today and what you think is possible. You are capable of so much and with belief in yourself, your abilities, and those around you, what you thought was impossible yesterday becomes completely possible today. BHAGs defy all logic, but remember that emotions drive behavior. To attempt a BHAG, you must be emotionally connected to achieving it, and emotionally prepared to take the path toward accomplishing the goal.

5. Steve Jobs and the BHAG Steve Jobs, from Apple, is known for the following statement: “ I [Steve] want to put a dent in the universe.” BHAGs cause you to dream big. Apple set their sights on changing the way the people use computers. In the process, they created completely new categories and how people use their technology. Chances are, you are either reading this on an device he worked on, or you have one in your immediate vicinity. This all happened because Steve set a BHAG for his team to stretch them from what they thought was impossible to what is in fact possible. Because he followed his BHAG, he made a huge dent in popular culture, technology, and communication, and changed the world forever.

6. Amazon: Every book, ever printed, in any language, all available in less than 60 seconds. Disney: To be the best company in the world for all fields of family entertainment. Ford: "Democratize the automobile." Google: Organize the world's information and make it universally accessible and useful. Microsoft: "A computer on every desk and in every home.” Twitter: To become "the pulse of the planet." Examples of a B-HAG

7. The moon mission of USA in 1960 Chances for success was fifty-fifty Most Experts in that team were more pessimists Nation had committed itself to achieve the B-Hag

8. And Yes..!! They did it. . . .

9. What are your strategic goals and objectives TODAY? Survive? Maintain? Thrive? To offer a full continuum of care To expand geographically and open new locations To reach new populations To innovate new services Strategic Questions

10. Business Plan Strategic Plan Marketing Plan Contingency Plan IT Plan Implementation Plan Product/Service Development Joint Venture, Partnership, Alliance Staffing Plan (Recruitment & Retention) Next Step: Planning

11. Basics of Strategic Planning Vision – what will you become? Mission – how will you become what you envision? Goals – what incremental achievements will enable you to satisfy your mission? Objectives – what tactical steps will enable you to meet your goals?

12. HP Technical Contribution Respect for the Individual Responsibility to community Profit is NOT the fundamental goal Radical and progressive in the 1950’s Core Ideology

13. Disney Passion for creative information Fanatic attention to detail Abhorrence of cynicism Preservation of “Disney Magic” Bring happiness to millions, especially kids Core Ideology

14. Preserve Passion for creative information Fanatic attention to detail Abhorrence of cynicism Preservation of “Disney Magic” Bring happiness to millions, especially kids Change 1920’s: Cartoons 1930’s: Full length features 1950’s: TV 1960’s: Theme Parks 1980’s: International 1990’s: Cruise Line Core Ideology

15. Start Soon To Decide your BHAG Don’t be afraid to dream big! Think about where you want to go ultimately. Shoot for the moon, but don’t worry about only landing on the roof. Then, break your goal down into bite size pieces so you can work out a clear path there. Be prepared for stops or splinters, but also be prepared for new levels of success. Visionary companies often use bold missions—i.e. BHAGs—as a powerful way to stimulate progress

16. If we talk about the goal for 2015 is Again Customer Satisfaction FIRST and our BHAG is to become a number one consulting firm of the world. Lets take some example of successful persons of the world, The founder of Apple Steve Jobes is a college drop out… bill gates is a college dropout.. Thomas elva edison , who invented electricity failed for 2000 times before finding the right combination. One thing common in all of them is that they were very passionate. Passion is everything. Passion is the weapon to defeat the impossible. “A Small formula that I have observed to get the maximum output is EFFORTS X AILITY X STRATEGY.” All of us sitting here do possess some ability that’s why we are here, if we find the right strategy and super impose it with our efforts to provide the best possible services to our clients. Our company will reach great heights. If one of the above quality fails , the result will be ZERO. Efforts with no Strategy is of no use and strategy without any efforts is not a strategy its a day dream. We all need to develop the passion to satisfy our clients, to give them no other alternatives but TCF.

17. Our prime objective should be to give our clients the best possible services. Our name in the market should be the customer friendly company, other material things will follow along with. The famous dialog “follow excellence and success will follow automatically” and by excellence I mean customer satisfaction strategy with no flaws, working tirelessly for our customers and success i.e money promotions will follow. And of course there will be times when we will fail, but we should always remember that the biggest teacher in this world is failure. So lets step out of the auditorium and start afresh, with fresh motivation and determination to give our client the best possible services.

18. TRUST FOCUS POWER HONESTY ATTITIDE CREATIVITY RELIABILITY INNOVATION CONFIDENCE IMPLEMENTATION VALUE FOR MONEY QUALITY ASSURANCE SOCIAL RESPONSIBILITY PROMT SERVICE ON TIME For client satisfaction TCF assure… 100%