bhagwad geeta for bcom honours students for their

bhagwad geeta

1. BHAGVAT GITA THE WAY TO LIBERATION THROUGH RENUNCIATION

2. Name of Participants: Vrinda Lakhina (2023/1130) KanaK (2023/1158) Chhavi Khanduja (2023/1160) Kanishka (2023/1170)

3. Summary: In this final chapter of the Bhagavad Gita, titled “The way to liberation through renunciation” is the concluding chapter of the Gita. In this chapter, Lord Krishna imparts the final teachings to Arjuna . It primarily focuses on the concepts of knowledge, action and devotion. The key points include: The chapter begins with Arjuna’s request for a concise summary of all the previous teachings. Lord Krishna emphasizes that one can attain liberation (Moksha) through knowledge, selfless action and unwavering devotion. He explains the three gunas (qualities)- Sattva, Rajas, and Tamas - and their influence on human behavior and character.

4. Krishna elaborates on the four types of varnas (social divisions) and the importance of performing one’s duties according to their varna. He discusses the various types of sacrifices and the significance of offering one’s actions to the Divine. The chapter concludes with Lord Krishna urging Arjuna to surrender to him with devotion, assuring that by doing so, one can attain supreme liberation. Overall, the 18 th chapter provides a comprehensive overview of the teachings of the Bhagvat Gita and the path to spiritual realization.

5. Management Principles

6. 1. Decision-Making and Strategy: Arjuna's dilemma and Lord Krishna's guidance can be seen as a lesson in strategic decision-making. In marketing, strategic planning and decision-making are vital for achieving business goals.

7. 2. Honesty and Integrity: The Bhagavad Gita promotes truthfulness and integrity. In marketing, these principles are crucial for building trust with customers and maintaining a positive brand image.

8. 3. Teamwork and Leadership : The Gita's discussion of the duties of leaders and followers can be applied to the principles of leadership and teamwork in marketing. Effective leadership and collaboration within marketing teams are essential for achieving goals.

9. 4. Selfless Action ( Nishkama Karma): The Gita encourages selfless action without attachment to the results. In marketing, this can mean focusing on providing value to customers without being solely motivated by profit. When your marketing is genuinely customer-centric, it can lead to long-term success.

10. 5. Understanding Your Audience: Lord Krishna's guidance to Arjuna involves understanding the different classes of people (Varnas) and their specific attributes and needs. In marketing, understanding your target audience and their unique characteristics is essential for creating effective campaigns.

11. 6. Knowledge and Expertise : Arjuna turns to Lord Krishna for guidance, highlighting the importance of seeking knowledge and expertise. In marketing, staying updated with industry trends and best practices is vital.

12. 7. Compassion and Customer-Centricity : Lord Krishna's compassion toward Arjuna can be seen as a lesson in showing compassion and empathy towards customers. In marketing, being customer-centric and understanding their needs and problems is crucial for success.

13. 8. Duty and Responsibility : The concept of varnas (social divisions) emphasizes that people have different roles and responsibilities in society. In management, this principle can be used to recognize the diverse skills and abilities of team members and assign tasks based on their strengths.

14. 9. Devotion and Commitment : Lord Krishna encourages unwavering devotion. In a management context, fostering a sense of commitment and dedication among team members can lead to better results and a more harmonious work environment.

15. THANK YOU!!