Big Brand-Amul Ice Cream .pptx

Big Brand-Amul Ice Cream.

1. Presented by Tanya and Alex..

2. AMUL - The Taste Of India Established in 1946 Founder - Edwin Roys Headquarters - Anand, Gujarat, India Started out of White revolution by Dr.Varghese- 1963 India’s 4th Largest FMCG Company Total Net worth - ₹ 386 Billion in 2022

3. AMUL ICE-Cream Launched on 10th March, 1996 ,Gujarat In 1997 Amul Ice Creams entered Mumbai followed by Chennai in 1998, Kolkata and Delhi in 2002 It was rolled out across the country in 1999 Achieved market share of 40% in Ice-Cream markets Introduced SUGAR FREE & Pro Life Probiotic Wellness Ice Cream , which was a first in India in 2007

4. Product Features Made from Fresh Milk : No added vegetable oil, hence no Frozen Dessert Best Ingredients : Fresh Milk, Superior Fruits and Nuts, Fruit Pulp etc. Shelf Life : Plain Flavour- 12 months Nuts & Fruits Flavour- 6 months Sugar Free Probiotic : Sugar-Free Probiotics in Ice Cream products were introduced for the first time in India by this firm- 2007

5. V arious Variants of Amul ICE-Cream CUP ICE CREAM STICK ICE CREAM CONE ICE CREAM TUB ICE CREAM

6. CUP ICE-CREAM Jumbo Cups (125 ml) Rs. 35 Premium Cups (100ml) Rs. 75 (100 ml) Rs. 25 (65 ml) Rs. 10

7. STICK ICE-CREAM 40 ml (Rs. 15) 35 ml (Rs. 10)

8. CONE ICE-CREAM 50 ml (Rs. 15) . 35 ml (Rs. 10)

9. TUB ICE-CREAM 1 Ltr (Rs. 215)

10. Sales Promotion Main promotional activities carried by AMUL ICE-Cream : BOGO Strategy Reduction in prices Ties up with television show

11. SWOT Analysis STRATEGY WEAKNESS OPPORTUNITIES THREATS Biggest sourcing base for Milk. Growing competition Creating awareness through Internet promotion and TV Shows Fierce competition from other brands Penetration pricing strategy. High Operational Cost Mobile vans for better visibility Local ice creams and sweet dishes Good product range include various flavors Distribution Problems International Expansion Other company’s coming up with different strategy and promotion

12. Distribution Channels

13. Major Competitors MOTHER DAIRY KWALITY WALLS HAVMOR VADILAL

14. CONCLUSION Amul means different things to different people To a Milk Producer - A Life enriching experience To a Consumer - Assurance of having nutritious milk To a Mother - A reliable source of nourishment for her child To the Country - A Rural development and Self reliance

15. Liquid Ice Cream 100 ml Rs.35 200 ml Rs.60 Features Easily Portable Cost Effective Shelf Life - 3 months Made using less Preservative Lactose and Gluten Free Sugar Free Probiotic Available in Basic flavors - Vanilla, Chocolate & Strawberry

16. Presented By - Alex & Tanya BBA 2nd Year…..