Bingo!

1. Sales Presentation Integrated Marketing Communication

2. We are Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. We offer multiple flavor variants of Potato Chips & Finger Snacks. We associate ourselves with youth , fun and excitement . Bored of the regular, run-of-the-mill potato chips? We fulfil your needs for variety and novelty in snacks. At present we have 4 sub-brands in our portfolio, each of which have unique values based on product differentiators.

3. Potato Chips “the crunchiest potato chips” Bingo! Potato Chips are all about ‘irresistible combinations’. They are a combination of crunchy potato chips along with yummy flavors . These flavors range from traditional favorites like Salted to innovative ones such as Red Chilli & Lime Pickle. What’s new? Bingo! Pickle Tickle: Some lemons remain lemons, the tastier ones become lime pickle. But the naughty pickled lemons escape the jar, mix with crunchy potato chips to tickle your taste buds! A bite of the mouth watering Bingo! Pickle Tickle Potato Chips with just the right spicy and sour flavor of pickled lime in crunchy potato chips. It will surely make the taste buds crave for more! Pickle Tickle is currently being launched in the Southern parts of India.

4. Potato Chips “the crunchiest potato chips” Potato Chips – Variants Product Description Premium Salted Salted crunchy potato chips International Cream N Onion Unique combination of cheese, cream and spring onion on potato Chips Red Chilli Bijli Potato chips spiced up with red-hot chillies Spicy Masala Remix A mix of spicy masalas on potato chips. Juicy Tomato Ketchup Succulent, ripe tomatoes on crisp and crunchy potato chips Pickle Tickle Tongue-tickling combination of achaari lemons and potato chips Fiery Red Tomato Potato Chips smeared with dry red chillies and juicy red tomatoes Oye Pudina Combination of crunchy potato chips and sprinkling of fresh Pudina leaves

5. Mad Angles “ har angle se Mmmm ….” One of the biggest successes from the Bingo! portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack . A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste and perfect flavour delivery as well as shape, making it a snack that’s truly  " har angles se Mmmm …" What's new? Bingo! brings you the chaat flavour that you can savour without having to stop by the  " gali ka chaatwala " . Let your fingers dive in to the perfect combination of the taste of fresh pudina , tangy tamarind, creamy yogurt and of course, the crunchiness of khakra triangles. Available in packs of Rs.5, Rs . 10 and Rs . 20, the new Bingo! Mad Angles Masti Chaat now adds to the excitement of Mad Angles range from Bingo!

6. Mad Angles “ Har angle se Mmmm ….” Mad Angles Variants Product Description Mad Angles Tomato Mischief A combination of khakra -like crunchy triangles with tangy tomato flavour Mad Angles Chilli Dhamaka Crunchy triangles with a taste of chillies Mad Angles Achaari Masti Mouth-watering combination of Mad Angles and  sweet-sour mango pickle Mad Angles Masti Chaat A chaat flavor that you can savour without having to stop by the galli ka   chaatwaala . The perfect combination of fresh pudina , tangy tamarind, creamy yogurt and of course, the perfection of  khakra  triangles.

7. Tedhe Medhe “A Twist in every Stick” Bingo! Tedhe Medhe is the popular spindle shaped format from Bingo! that is a delicious blend of handpicked spices with an aroma that makes one crave for more. The taste of fiery sparks which  masalas  leave on ones tongue is an experience with savouring! Just like no two things in life are the same, Bingo! Tedhe Medhe provides a unique experience to the consumer each time he consumes it from the pack, making him go beyond stereotypes and celebrating the eccentricities in life!

8. TAngles The latest addition to the Bingo! portfolio is Bingo! Tangles in masala and tomato flavours. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato flavours. Once bitten, they break into many more delicious strands in the mouth.

9. Thank You