bio tech vision care ,,summer traing project

1. MARKET OF FOLDABLE LENSES IN CENTRAL UTTAR PRADESH Presented By: APARNA ( MBA III SEM) Goel Institute of Technology & Management Near Indira Canal, Faizabad Road, Lucknow (U.P.) India 1

2. 2 OUTLINE Introduction Profile of Company Objectives of Study Data Analysis & Interpretation Major Findings ETOP Analysis SWOT Analysis Suggestions

3. INTRODUCTION About foldable lenses About cataract surgery Types of lenses Global market of foldable lenses Market of foldable lenses in Uttar Pradesh 3

4. 4 PHACO SURGERY

5. PROFILE OF THE COMPANY The study has been done in Bio Tech Vision Care Pvt Ltd Based at Ahmadabad. Research and development activities for eye care and the ophthalmic surgical business. Enhancing lens implantation through technologically advanced delivery systems New designs for intraocular lenses. 5

6. VISION OF THE COMPANY Enhancing vision, Expanding horizons Q uality of life by bringing an element of care, clarity and beauty into it, through the products P rimary aim is to continue to lead on the path of growth and high quality of operations . Strong product portfolio 6

7. OBJECTIVES OF STUDY Market research –meeting with clients to get to know the over all market of Central Uttar Pradesh To understand company's operation in the market to achieve the business objective. To analyse Primary Data and Secondary Data 7

8. OPERATIONS OF THE COMPANY DOMESTIC MARKET –Indian Market covering all the states of India with well equipped field force. INTERNATIONAL MARKET Global presence in 60 countries including Europe , South America, the Middle East, North Africa, South-East Asia and the SAARC Nations. 8

9. Research Design Descriptive Data Source Primary & Secondary data Research Instrument Questionnaire Types of Questionnaire Structure and non-disguised Sample Plan Lucknow /Kanpur /adjacent areas Sample Size 50 opthalmologist Sampling Procedure Non Probability sampling (Judgment sampling) Sampling method Personal survey method through questionnaire Analysis Descriptive statistics by SPSS & Excel VARIOUS PARAMETER USED IN RESEARCH 9

10. Average per day surgery Type of cataract surgery 10 DATA ANALYSIS & INTERPRETATION

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16. MAJOR FINDINGS Factors of using foldable lenses Easy to implant Less risk factors Not much affect of price of the lenses More advanced technology Less chances of opacity Better than hard lenses Market share of the company in UP -35% 16

17. Environmental sector Nature of Impact I Impact of each sector Economic Economic development in developing countries and an ageing population in developed parts of the world can be attributed to the increase in demand. Market The global market for intraocular lenses (IOLs) used in cataract surgery continues to increase as the number of patients requiring cataract operations grows. International India needs to be more in exports of IOL in comparison of US ,Europe China ,. Political IOL has no political value Social Eradication of blindness amongst people Suppliers Bulk Suppliers are available in India And raw material are plastic like abs, pc, nylon-6, pp, pmma -acrylic Technological Technological up gradation of industry is in progress 17 ETOP ANALYSIS OF FOLDABLE LENSES

18. 18 SWOT ANALYSIS

19. SUGGESTIONS The supply chain management need to be improved as during the month they had some brands out of stock. The sales force may work more aggressively to get more market share . The Field force should concentrate more on the Premium range of products to get more margins. The company should restrict to a single model to get more market share 19

20. Thank you for your attention ! 20