BLACK COLOUR

1. BLACKBLACK
(MY BEST-(MY BEST-
LOVED LOVED
COLOUR)COLOUR)

2. •Black is defined as Black is defined as
the visual the visual
impression impression
experienced when experienced when
no visible light no visible light
reaches the eye.reaches the eye.
•Black is the colour Black is the colour
that do not emit or that do not emit or
reflect light.reflect light.
INNOVATIONINNOVATION

3. •Black has the Black has the
ability to absorb ability to absorb
all frequencies of all frequencies of
light.light.
•Black is Black is
authoritative and authoritative and
powerful, because powerful, because
black can evoke black can evoke
strong emotions.strong emotions.

4. •Black is Black is
sometimes sometimes
described as an described as an
achromatic or hue achromatic or hue
less colour. less colour.
•It is the exhaustive It is the exhaustive
combination of combination of
multiple colours of multiple colours of
pigments.pigments.

5. SYMBOLIZATIONSYMBOLIZATION
BLACK colour symbolizes:BLACK colour symbolizes:
•AbsenceAbsence
•ModernityModernity
•PowerPower
•Sophistication Sophistication
•FormalityFormality
•Elegance Elegance
•WealthWealth

6. •MysteryMystery
•StyleStyle
•EvilEvil
•Death (Western Culture)Death (Western Culture)
•FearFear
•AnonymityAnonymity
•AngerAnger
•SadnessSadness
•RemorseRemorse
•MourningMourning
•UnhappinessUnhappiness

7. •SexSex
•SeriousnessSeriousness
•ConventionalityConventionality
•RebellionRebellion
•AnarchismAnarchism
•UnityUnity
•SorrowSorrow
•Rebirth (ancient Egypt)Rebirth (ancient Egypt)
•Slimming quality (fashion) Slimming quality (fashion)
•January (Northern Hemisphere only).January (Northern Hemisphere only).

8. FORMATIONFORMATION
•Appropriate Appropriate
proportions of proportions of
three primary three primary
pigments are pigments are
mixed, their result mixed, their result
reflects so little reflects so little
light as to be light as to be
called “BLACK". called “BLACK".

9. BLACK PIGMENTSBLACK PIGMENTS
•A black pigment is a A black pigment is a
result from a result from a
combination of several combination of several
pigments that pigments that
collectively absorb all collectively absorb all
colours. colours.
•Black pigments Black pigments
include carbon black, include carbon black,
ivory black, ebony, ivory black, ebony,
onyx and charcoal onyx and charcoal
black.black.

10. ABSORPTION OF LIGHTABSORPTION OF LIGHT
Black colour surface Black colour surface
absorbs the light absorbs the light
particles that hit it, particles that hit it,
the surface's particles the surface's particles
get excited. The black get excited. The black
colour attracts heat colour attracts heat
and absorbs it making and absorbs it making
the object that is the object that is
black warmer, black warmer,
because the particles because the particles
have warmed up and have warmed up and
are moving faster. are moving faster.

11. USAGE OF BLACK USAGE OF BLACK
COLOURCOLOUR

12. CULTURAL ASPECTCULTURAL ASPECT
•In Japanese culture, In Japanese culture,
kurokuro (black) is a (black) is a
symbol of nobility, age, symbol of nobility, age,
and experience.and experience.
•Black was the colour of Black was the colour of
the Arab dynasty of the Arab dynasty of
Abbasid caliphs, which Abbasid caliphs, which
is the reason black is is the reason black is
frequently used in flags frequently used in flags
of Arab countries. of Arab countries.

13. CLOTHINGCLOTHING
•Black is worn by Black is worn by
religious figures religious figures
within Christianity, within Christianity,
e.g. priests, monks and e.g. priests, monks and
nuns.nuns.
•Black is worn by some Black is worn by some
Muslim women for Muslim women for
Hijaab & Abaya. Hijaab & Abaya.
•Lawyers and judges Lawyers and judges
often wear black often wear black
robes. robes.

14. FASHIONFASHION
•Black dress looks Black dress looks
very glamorous, very glamorous,
stylish & erotic.stylish & erotic.
•Most of the people Most of the people
wear black dress wear black dress
because they look because they look
slim.slim.
•Mostly Black Mostly Black
garments are made garments are made
for Models.for Models.

15. BELIEFS & RELIGIONSBELIEFS & RELIGIONS
•The Hindu deity The Hindu deity
Krishna means "the Krishna means "the
black one". black one".
•Black is a symbol of Black is a symbol of
mourning and mourning and
bereavement in bereavement in
Western societies, Western societies,
especially at funerals especially at funerals
and memorial and memorial
services. services.

16. DEMOGRAPHYDEMOGRAPHY
•The term "black" The term "black"
is often used in the is often used in the
West to denote the West to denote the
ethnicity of people ethnicity of people
whose skin colour whose skin colour
ranges in darker ranges in darker
shades of brown. shades of brown.

17. POLITICSPOLITICS
•The black flags The black flags
give many give many
political meanings.political meanings.
•Wearing black Wearing black
clothing is an clothing is an
anarchist tactic anarchist tactic
during during
demonstrations & demonstrations &
strikes.strikes.

18. SPORTSSPORTS
•The national rugby The national rugby
union team of New union team of New
Zealand is called Zealand is called
the the All BlacksAll Blacks, in , in
reference to their reference to their
black outfits.black outfits.
• Football referees Football referees
traditionally wear traditionally wear
all-black uniforms.all-black uniforms.

19. SYMBOLIC DUALISMSYMBOLIC DUALISM
•Black magic is a Black magic is a
destructive or evil destructive or evil
form of magic, form of magic,
often connected often connected
with death.with death.
•Evil witches are Evil witches are
stereotypically stereotypically
dressed in black.dressed in black.

20. EXPRESSIONSEXPRESSIONS
•A black-hearted A black-hearted
person is mean and person is mean and
unloving. unloving.
•A blacklist is a list A blacklist is a list
of undesirable of undesirable
persons or entities.persons or entities.
• A black mark A black mark
against you is a bad against you is a bad
thing. thing.

21. THE ENDTHE END