blinkit.pdf case study anlysis of blinkit nandini udaywal

case study analysis of blinkit

2. THE KEY
ELEMENTS
INTRODUCTION
BUSINESS
MODEL
REVENUE MODEL
01
02
03
Q-COMMERCE SHARES
MARKETING
STRATEGY
04
05
06
FUTURE PLAN

3. BLINKIT
Albinder Dhindsa and Saurabh Kumar established Blinkit as Grofers
in December 2013. After getting to know each other at Cambridge
Systematics in the late 2000s, they teamed up to enter the
supermarket delivery market. A major focus of their efforts was
finding solutions to industry issues caused by a lack of organization
(both at the consumer and vendor ends)
Valuation – $1.01 Billion
Revenue - $302 Million
Industry – E-commerce, Online Shopping, Grocery Delivery

4. 01
One of the main inspirations for the
idea for the company was the group
of people who struggle to find time
to physically go to the market for
daily shopping. It includes working
people, seniors, students, and even
sick people.
BUSINESS
MODEL
REGIONAL SUPPLIERS
Partnering with nearby retailers
is part of Blinkit's offering. In
particular, mall businesses
without a workforce for doorstep
delivery and a marketing budget
to reach a wider audience.
REGIONAL CLIENTS
A team of delivery workers from
Blinkit is assigned to a specific
location. They collaborate with
retailers to deliver daily
necessities quickly to customers'
doors.
DELIVERY STAFF
A dark store is a brick-and-
mortar location that has been
shut down and turned into a
center for fulfillment operations
Blinkit now has 526 dark stores
across India and plans to double
the number to 1,000 in the next
12 months
DARK STORES

5. trade of goods
marketplace commission
advertising services
warehousing and delivery services
other operating revenue
trade of goods
90.2%
marketplace commission
4.6%
trade of goods
marketplace commission
advertising services
warehousing and delivery services
other operating revenue
trade of goods
90.5%
marketplace commission
4.2%
REVENUE
MODEL
FY20 FY21

6. QUICK COMMERCE
MARKET SHARE
40%
32%
28%

7. MARKETING
STRATEGY
LEADING
Blinkit is at the
forefront of the
industry, setting
trends and
examples that
others follow with
its innovative
marketing
techniques.Blinkit's marketing
strategies are smart
and resourceful, using
creative ideas to
attract and engage
customers effectively.
The company
continually
introduces
new and creative
marketing
approaches,
staying ahead
of the competition.
INGENIOUS
INNOVATIVE

8. MARKETING
STRATEGY
GAME- CHANGING
FORESIGHTED
Blinkit's strategies
significantly alter
the market
landscape, making a
noticeable impact
by doing things
differently.
The marketing
strategies anticipate
future trends and
customer needs,
ensuring that Blinkit
stays relevant and
competitive in the
long run.

9. FUTURE
PLAN
ECO-KARMA
POINTS
Festival and
Holiday Boxes
Interactive
Meal Planners
Culinary
Adventure Boxes
Customized
Health Plans

10. THANKS
A LOT