brand packaging labelling powerpoint presentation

marketing project

1. BY- KANZA KHAN 12-G BRANDING,PACKAGING AND LABELLING

2. INTRODUCTION TO BRANDING what is branding

3. WHY IS BRANDING IMPORTANT Establishing a strong public image Acquiring customers easily Creates user loyalty Helps in facing competition Supports and promotes advertising

4. BRAND MARK

5. TRADE MARK Identifies legal protection for your brand Provides legal protection for your brand Helps you guard against counterfeiting and fraud

6. PERSONAL BRANDING PRODUCT BRANDING CORPORATE BRANDING TYPES OF BRANDING SERVICE BRANDING

7. GEOGRAPHIC BRANDING RETAIL BRANDING

8. 5 PRODUCT EXAMPLES 1.KELLOGS

9. 2.GARNIER

10. 3.OREO

11. 4.SKITTLES

12. 5.KIKO

13. INTRODUCTION TO PACKAGING

14. FUNCTIONS OF PACKAGING Contains the product Protects the product Aids product handling and usage Differentiates the product and makes it stand out Forms a part of product marketing strategy

15. LEVELS OF PACKAGING PRIMARY PACKAGING

16. SECONDARY PACKAGING c

17. TERTIARY PACKAGING c

18. DUAL USE PACKAGE CONSUMER PACKAGE INDUSTRIAL PACKAGE TYPES OF PACKAGING BULK PACKAGE

19. CLING FILM PLASTIC CONTAINERS PARCHEMENT PAPER MATERIALS USED FOR PACAKGING COMPOSITE CANS

20. 5 PRODUCT EXAMPLES 1.KELLOGS

21. 2.GARNIER

22. 3.OREO

23. 4.SKITTLES

24. 5.KIKO

25. INTRODUCTION TO LABELLING I MPORTANCE OF LABELLING Provides description of the product and specifies its content. Identifies the product or brand Facilitates in the promotion of products Helps in providing information required as per the law

26. BRAND LABEL A GRADE LABEL TYPES OF LABELLING INFORMATIVE LABEL

27. 5 PRODUCT EXAMPLES 1.KELLOGS

28. 2.GARNIER

29. 3.OREO

30. 4.SKITTLES

31. 5.KIKO

32. CONCLUSION To conclude this project, Branding packaging and labelling helped me analyze marketing as a topic more and its various ways of working. The project gave me a whole new perspective on BPL.

33. THANK YOU