Branding , packaging decisions

Marketing management

1. Guru Jambheshwar University Science & Technology, Hisar Presented By: Submitted To: Naveen Sharma Dr. Usha Arora MBA (Marketing) Dept. - H.S.B. Branding, packaging and Decisions

2. Brand is a name, term, symbol or a design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from competitors.

3. branding Branding is the process of identifying the name of a producer with his product by affixing to the product or it contains the trade name or brand represented by words or design. BRAND NAME A brand name consists of words, letters or numbers which may be vocalized or pronounced.

4. Some famous brands

5. Why branding Deliver your message clearly Helps the companies to charge more Proper branding can results in higher sales Create business credibility Connect the consumer to the product Motivate the buyer User loyalty

6. Benefits of branding E stablish Loyalty Protect from competition and price competition Reduce marketing costs Brands are Assets Impact market value Facilitate Purchasing

7. Branding decisions Brand Positioning Brand Name Selection Brand Sponsorship Brand Development Individual Names Blanket Family Name Separate family name for all products Corporate name combined with individual product name

8. Packaging Packaging includes all the activities of designing and producing the container for a product. Packaging is the use of containers and wrapping materials plus decoration and labeling to protect the product, to help and promote its sales, and to make it convenient for the consumers to use the product.

9. Purpose of packaging Product protection Product attractiveness Product identification Product convenience Effective sales tool Helps in segmentation Direct information

10. Objectives of packaging Protection Economy Attraction Reputation Increase in Profitability Sales Promotion

11. factors affecting packaging decision Protection Visibility Cost Long Term Decision Distributor Acceptance Environmental or Legal Issues Added Value

12. Packaging decision Product Differentiation Package Design Package Size Package shape & color Package Cost Material Used Package type to be used