Brandon Williams Personal Brand Exploration

Brandon Williams Personal Brand Exploration detailing his career goals and profession.

1. PERSONAL BRAND EXPLORATION
BRANDON WILLIAMS
PROJECT & PORTFOLIO I: PERSONAL BRANDING
SPORTS MARKETING & MEDIA
JULY 8, 2024

2. CAREER GOALS: CHANGING CAREERS
SHORT-TERM CAREER GOAL:
AFTER GRADUATION, 2028
•Acquire a position as a communications coordinator within an MLB affiliate.

A.Submit applications for positions to all Major League Baseball affiliate teams (Double-A and Triple-A)
through professional networking platforms such as LinkedIn, Glassdoor, and Indeed and directly via
the career portal featured on the Major League Baseball website.
LONG-TERM CAREER GOAL:
After a Decade of Experience, 2038
•Acquire a Director of Communications position for a Major League Baseball franchise.
B. Build Partnerships with Directors, Presidents, and Vice-Presidents within the MLB, its affiliates,
and other minor league organizations.

3. Profession:
Occupation:
Marketing
Potential Roles:
•Marketing Communications *
•Content Marketing
•Event Management

4. Target Audience
Hiring Managers at the MLB & Affiliates
(Double & Triple A)

5. Competition
Work Experience:
•Operations Manager - 4 years
•Asset Protection - 4 years
Education:
•Current Student Enrolled in B.S. Business, Sports Marketing &
Media at Full Sail University
Noteworthy Experience:
•U.S. Army - 3 years
•Ass. Pastor (Leadership) - 5 years
Skills and Proficiencies:
• Content Creation - 25 Endorsements
• Public Speaking - 28 Endorsements
•Leadership - 41 Endorsements
Overall Online Presence:
•Connections: 0 Connections so far (working on this)
•Publishings: 0 Publishings so far (working on this)
•Grade: 0 out of 100 (no visible online presence)
Brandon Williams Nicholas Metzler
Work Experience:
•Porter - 2 years
•Service Technician - 4 years
•Stocker - 2 years
Education:
•Current Student Enrolled in B.S. Business, Sports Marketing & Media at Full Sail
University
•Associates, Business Management, Seminole State College of Florida
Noteworthy Experience:
•None
Skills and Proficiencies:
•Financial Accounting
•Management Accounting
•Statistics
Overall Online Presence:
•Connections: 2 Connections
•Publishings: 0 Publishings
•Grade: 50 out of 100

6. Identity
Core Values:
1. Integrity
2. Discipline
3. Selfless Service
4. Charity
5. Compassion
Vision:
Make baseball great again by
Increasing in-game attendance
through ticket sales and promotions
Guiding Principle:
Focus on behavior and not outcomes.
The best players are the best
learners.
Passion:
Baseball Games
Superpower:
Inspiring people through the art of public speaking.
Golden Circle:
Why: To bring remembrance
of the good days where men
and women sought to reach
new heights. (Ex. Race to the
Moon)
How: By speaking publicly
and creating content that
inspires others to see the
history in American baseball.
What: Marketing
Communications for Major
League Baseball franchises.

7. Promise and Position
Promise:
I seek to help Major League Baseball franchises increase in-game
attendance by rousing the American population and creating and
delivering messages promoting the organization's interests.
Position:
Beanbag Messaging

8. Networking
Industry Events:
•All Sports Industry Professions Virtual Career & Grad Fair
•August 14, 2024: 11:00AM - 3:00PM (EST) -
[Virtual]
•Objective:
Commit to furthering my expertise in the
realm of Marketing & Media. I am eager to
engage with seasoned industry
professionals and fellow beginners to
share perspectives, collaborate, and
collectively progress within the industry.
Industry Events:
•Spinzo Webinar - How Ticketing Can Launch Careers
in the Sports Industry
•July 22, 2024 - 12:00PM - 1:00PM (PDT) -
[Webinar]
•Objective:
Acquaint myself with sports ticketing,
establish connections with
professionals in the industry, and
engage with other industry candidates.
Elevator Pitch:
It's no secret that baseball has been experiencing a decline. A University of
Michigan's Journal of Economics article has shed light on this trend, which has
persisted since 1992. As someone involved in Marketing Communications, I
take pleasure in crafting and delivering messages, whether verbally or
through content, intending to inspire others to support a cause or adopt a
habit. I can contribute by creating compelling content and messages
emphasizing baseball as the quintessential 'American sport,' showcasing it as
an exhilarating and captivating game.
Mentorship:
I'm seeking a senior-level executive with expertise in
Marketing, Media, or Communications and at least ten years of
experience in the sports or entertainment industry. It's
important to me that this person values family.

9. Digital Marketing
Online ID Calculator Scores:
•Volume: Zero
•Relevance: Low
•Purity: Low
•Diversity: Low
•Validation: Low
Brand Archetype:
Girl/Guy Next Door
Description:
Creating high-quality, inspiring, and engaging content with a friendly, authentic, and
approachable tone, incorporating industry trends to foster a sense of belonging within
the baseball community. Innovating new trends and tactics to grow viewer and attendee
numbers by cultivating an inclusive and thrilling atmosphere, transforming casual
Americans into passionate baseball enthusiasts.
Digital Marketing Strategy to Improve Online Calculator ID Scores
Focus Variables: Volume & Purity
Type of Content: Images, Videos, and Written Content
Primary Tools for Distribution:
• Create New Instagram Account - used for posting images, short video clips, and networking
• Create New Facebook Account - used for posting images, videos, written content, and networking
• Revamp my YouTube Account - used for video content

10. Personal Development:
Technical Skills:
Project Management:
A.Continue the Project Management
Course on LinkedIn Learning.
•Organization: LinkedIn
•Date: October 21, 2024
Technical Writing:
B.Begin the ‘Technical Writing - Beginner’s
Guide’ on LinkedIn Learning.
•Organization: LinkedIn
•Date: January 5, 2025
Transferable:
Leadership:
A.Complete all 10 ‘Leadership’ courses on
LinkedIn Learning.
•Organization: LinkedIn
•Date: March 25, 2025
Management:
B.Begin the ‘Operations Manager
Foundations’ course on LinkedIn Learning.
•Organization: LinkedIn
•Date: August 14, 2025

11. References
Arruda , W. (2011, February 22). 4 Factors to Measure Your Online Reputation. TheLadders.com. Retrieved July 12, 2024,
from https://www.theladders.com/career-advice/4-factors-to-measure-online-reputation
College , H. (2023, February 9). Marketing vs. Communications: Degree Comparison. Hilbert College Global. Retrieved
July 8, 2024, from https://online.hilbert.edu/blog/marketing-vs-communications/
#:~:text=Communications%20degree%20careers%20and%20marketing,materials%20and%20other%20organizat
ional%20content
Dierkes , T. (2020, April 4). How To Get A Job In Baseball, According To GMs. MLBTradeRumors.com. Retrieved July 8,
2024, from https://www.mlbtraderumors.com/2020/04/how-to-get-a-job-in-baseball-gm.html
Hopkins , C. (2022, December 20). Is Baseball a “Dying” Sport? Michigan Journal of Economics. Retrieved July 10, 2024,
from https://sites.lsa.umich.edu/mje/2022/12/20/is-baseball-a-dying-sport/
Pelta , R. (2024, April 10). 15 Transferable Skills That Companies Want: Examples and Definitions. FlexJobs.com.
Retrieved July 12, 2024, from https://www.flexjobs.com/blog/post/transferable-skills/
Putnam , K. (2024, February 26). Girl/Guy Next Door. KayePutnam.com. Retrieved July 11, 2024, from
https://www.kayeputnam.com/brand-archetype-everyman/
#:~:text=It's%20important%20to%20maintain%20your,humble%2C%20honest%2C%20and%20practical