Breaking a thirty-year silence MNC launch B2B PR case study

Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.
Our B2B PR agency approach didn’t just pitch the straight story. Even though over thirty years MNC has built some of the UK’s most enduring challenger brands including household names such as Moonpig, Confused.com, Wayfair, Trivago and Oak Furniture Land, the agency had never engaged in B2B PR or promoted itself in the media. Therefore the agency had zero awareness amongst journalists.
To achieve maximum impact MNC also required cut through in the CPG space.
So, it was important to present a strong rationale for the merger. To do this we presented MNC as an import example of a new generation of independent media agencies with distinct propositions. We also set out the case for marketing and venture capital as well as business consulting being integrated.
From zero awareness and a standing start we delivered we delivered nine media hits achieving an audience reach of more than 1.6 million and laid the foundations for deeper media relationships and further news and thought leadership-based coverage.

1. www.simpaticopr.co.uk © Simpatico PR Simpatico PR helped media agency MNC break its thirty-year silence and achiev e significant exposure with key trade media to publicise its relaunch and a major acquisition.

2. www.simpaticopr.co.uk © Simpatico PR Leveraging the growing debate about indies Vs network agencies we developed a compelling rationale for MNC’s acquisition of Grwth - the first acquisition by a media agency of a VC fund. The deal speaks to the need to bring funding, marketing and business growth consultancy disciplines together to help drive success for challenger brands and opens up a possible new direction for media agency business models.

3. www.simpaticopr.co.uk © Simpatico PR In the space of a week, we delivered nine media hits achieving an audience reach of more than 1.6 million.

4. © Simpatico PR www.simpaticopr.co.uk